Yeti (American company)
|Founders||Ryan and Roy Seiders|
|Headquarters||Austin, Texas, USA|
|Products||Coolers, drinkware, gear|
Brothers Ryan and Roy Seiders grew up in Driftwood, Texas and spent their entire childhood outdoors. Their father was an entrepreneur who designed and built fishing rods. Ryan graduated from Texas A&M University in 1996 and Roy graduated from Texas Tech University in 2000.
Roy, an angler and hunter, began his career making custom boats for fishing the Texas Gulf Coast after graduating from Texas Tech. In 2006, Ryan sold Waterloo Rods, the company he had owned and operated for nine years. The avid outdoorsmen became frustrated with the quality of the coolers available and founded YETI that same year to invent their own high-end cooler in response.
In July 2016, the company filed with the Security and Exchange Commission for an Initial Public Offering with plans to list on the New York Stock Exchange under the "YETI" symbol. The company was seeking a valuation of $5 billion and hoped to raise $100 Million, but retracted the IPO two years later, in March 2018, citing "market conditions".
On April 20, 2018, the National Rifle Association issued a letter to members saying that Yeti had stopped doing business with The NRA. This coincided with the 2018 NRA boycott following the Stoneman Douglas High School shooting. Objections from NRA members included destroying Yeti coolers with guns and explosives. Yeti issued a public statement on April 23 denying they were severing ties with the NRA, and calling the NRA's statement inaccurate. The statement explained that the company had contacted various organizations "eliminating a group of outdated discounting programs" and had offered the NRA Foundation a customization program also offered to other organizations and consumers. Yeti said that it was unwavering in its commitment to the Second Amendment. On April 24 the NRA disputed Yeti's statement, explaining that Yeti had instructed the NRA to remove the Yeti name and logo from all digital assets, and had delivered a notice terminating an agreement that was in place for 7 years.
On May 8, 2018, the NRA announced that they had distributed 100,000 free stickers, with the phrase "I Stand with the NRA Foundation", during their annual meeting that took place in Dallas, Texas. The NRA promotion urged Yeti cooler owners to cover the Yeti logo, rather than destroy the coolers.
The company targets niche markets of high-end hunting and fishing enthusiasts. YETI sponsored professional outdoorsmen and hunting and fishing shows. YETI is also a primary sponsor of PBR bull riding.
YETI's "Tundra" series of coolers ranges from 20 quarts to 350 quarts. The Tundra line can be locked with two padlocks, making it certified bear resistant according to the Interagency Grizzly Bear Committee.
YETI also makes soft-sided coolers called the "Hopper" series.
YETI sells their products in over 6,000 retailers such as West Marine, Bass Pro, Cabelas, REI, and Dicks Sporting Goods. YETI’s earnings in 2015 were $14.2 million and in 2016 are $72.2 million. YETI's sales have increased from $147.7 million in 2015 to $468.9 million in 2016.
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