YIFY

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YIFY
Logo-YTS.svg
YTS logo, adopted by YIFY in 2014
YTS Homepage as of June 2019
YTS Homepage as of June 2019
Type of site
Torrent index, magnet links provider, Peer-to-peer
Available inEnglish
Headquarters
Area servedWorldwide
OwnerYiftach Swery
Created byYiftach Swery
Websiteyts.ms
Alexa rankIncrease 295 (as of August 2019)[1]
RegistrationOptional, Free
Launched2010; 9 years ago (2010)
Current statusActive
Written inHTML, JavaScript and PHP

YIFY Torrents or YTS is a peer-to-peer release group known for distributing large numbers of movies as free downloads through BitTorrent. YIFY releases were characterised through their HD video quality in a small file size, which attracted many downloaders. The original YIFY/YTS website was shut down by the MPAA in 2015; however, a website imitating the YIFY/YTS brand still gains a significant amount of traffic. 'YIFY' is derived from the name of the website's founder, Yiftach Swery.[2]

History[edit]

YIFY Torrents was founded by Yiftach Swery in 2010, while he was studying computer science at University of Waikato.[3] Yiftach is an app developer, web developer and archery champion from Auckland, New Zealand.[4][5] The first YIFY movie releases were the result of Yiftach experimenting with the x264 video codec to encode HD movies in a way that took up as little hard drive space as possible, which were then uploaded to The Pirate Bay.[6][7] Initially, before the encoding was automated in 2014, the early YIFY releases were encoded on a ten-year old laptop sitting in his bedroom.[8] In August 2011, the YIFY brand was gaining enough traffic to warrant the launch of an official YIFY Torrents Website. The website was blocked by ISPs in the United Kingdom on December 14, 2013, so a mirror domain yify-torrents.im was launched to assist users to bypass the block.[9]

The YIFY name continued to generate traction, to the point where in 2013, 'YIFY' was the most searched term on Kickass Torrents, along with other related search terms such as 'yify 720p', 'yify 2013' and 'yify 1080p'.[10] This popularity was maintained through to 2015, where it was once again the most searched term on BitTorrent websites.[11] In a 2013 interview with TorrentFreak, YIFY attributed the success of his group's releases to the consistency of the information and cover art coming with the movies, as well as the small file sizes allowing for easier accessibility.[12]

In January 2014, Yiftach announced that he was retiring from encoding and uploading, mentioning that it was 'time for a change' in his life. The website rebranded to YTS, and moved to a new domain name at YTS.RE. Management and encoding was handed over to the existing team of staff members. The encoding and uploading job was given to "OTTO", the nickname for the automated system that YTS would run on until the end of the operation.[13] YTS is an abbreviation of YIFY Torrent Solutions.[14]

The entire website was re-programmed at the backend and redesigned at the frontend in February 2015, as the site was dealing with an increased number of technical issues due to an increasing number of visitors (approximately one million unique visitors a day, at the time).[15]

In March 2015, The YTS staff were informed by the domain registry FRNIC that their current domain YTS.RE was frozen and would be suspended by the end of March. The cause of this suspension was unclear, although legal pressure from copyright holders was the speculated reason. By March 20, 2015, the website had been successfully moved to a new domain, YTS.TO.[16]

In October 2015, the YIFY website went down, with no word from any of the staff or those connected with the site, and no new YIFY releases. It was confirmed on October 30, 2015 that YIFY/YTS was shut down permanently.[17][18] The site was shut down due to a lawsuit coming from the MPAA.[19] They filed a multi-million dollar lawsuit against the website's operator, accusing him of "facilitating and encouraging massive copyright infringement". This news came as a surprise to some, such as a spokesman for the New Zealand Screen Association who would have expected the site to have been operating from Eastern Europe, the case with some other past websites.[20] Swery was able to settle out of court a month later, signing a non-disclosure agreement.[21] Yiftach did not resist legal action in any way, and co-operated with authorities as needed. In a 2016 Reddit AMA, Yiftach justified this saying that he never intended to "put up a fight", and had frequently told himself “When someone asks you to stop properly, you stop”.[22][23][24]

Additionally, YIFY had a registered company in the United Kingdom, titled YTS.RE LTD, incorporated on 5 February 2015.[25] The company was based in a virtual office in London. The company was dissolved in February 2016.[26]

Legacy[edit]

Since its shutdown, the YIFY name has been used in numerous copycat websites.[27] Some of them are claiming to be the 'new' YIFY, while various others simply use the name for purposes such as streaming sites and subtitle download repositories. The most significant one of these sites were YTS.AG, which quickly climbed in popularity when the original YTS site shut down.[28][29] There has been some backlash to these imitators.[30] Kickass Torrents stated that they would only allow YTS.AG rips if they were uploaded under a different title. ExtraTorrent and RARBG banned them altogether.[31][32] In late 2017 after two years of operation,[33] YTS.AG shifted to the new domain YTS.AM,[34] and was ranked by Alexa as the 183rd most viewed website globally in April 2019.[35] The site, since gaining such a large userbase, has been blocked by ISPs in several countries, such as Greece, Australia and Ireland.[36][37][38][39]

In July 2016, the YIFY name made a cameo in season 2 of the television series Mr. Robot, where the lead character Elliot is seen using the uTorrent client, and his Plex folder, filled with films from release groups such as RARBG and YIFY. When approached by TorrentFreak, Yiftach stated that he appreciated the 'bad ass' mention.[40]

See also[edit]

References[edit]

  1. ^ "Yts.lt Site Info". Alexa. August 2019. Retrieved 7 August 2019.
  2. ^ Pineda, Erik (2016-05-15). "YIFY/YTS Meaning, Identity of Operator behind Popular Torrent Brand Finally Revealed". Yibada English. Retrieved 2018-11-23.
  3. ^ "Kiwi teen behind vast internet piracy says he loved bragging about it to his friends". Stuff. Retrieved 2018-11-23.
  4. ^ "Archery champion allegedly behind global piracy site shut down by Hollywood studios". Stuff. Retrieved 2018-11-23.
  5. ^ "NZ archery rep caught up in piracy suit". NZ Herald. 2016-03-13. ISSN 1170-0777. Retrieved 2018-11-26.
  6. ^ "About - YIFY Torrents". 2013-11-30. Retrieved 2018-11-26.
  7. ^ "What Happened to YIFY Movies & YTS? • City Of Hype". City Of Hype. 2017-12-18. Retrieved 2018-11-26.
  8. ^ Kovacs, Eduard. "YIFY-Torrents Becomes YTS as Founder Retires". softpedia. Retrieved 2018-11-23.
  9. ^ "How YIFY-Torrents is Battling the Internet Censors - TorrentFreak". TorrentFreak. 2013-12-14. Retrieved 2018-11-23.
  10. ^ "Top Torrent Searches 2013: YIFY Is The Most Popular Search Term On Kickass Torrents". International Business Times. 2013-12-29. Retrieved 2018-11-23.
  11. ^ Reporter, Staff. "List of top 50 keywords that people searched for in BitTorrent in 2015, includes 'YIFY', 'Hindi' and 'Game of Thrones'". International Business Times, India Edition. Retrieved 2018-11-23.
  12. ^ "YIFY: Hollywood Nemesis Becomes Iconic Piracy Brand - TorrentFreak". TorrentFreak. 2013-10-05. Retrieved 2018-11-23.
  13. ^ "YIFY Torrents Announces Retirement of Founder, But Show Goes On - TorrentFreak". TorrentFreak. 2014-01-24. Retrieved 2018-11-23.
  14. ^ "After Half a Decade, We Now Know What YIFY Stands For - TorrentFreak". TorrentFreak. 2016-03-19. Retrieved 2018-11-23.
  15. ^ "YTS Rolls Out New Design and Features - TorrentFreak". TorrentFreak. 2015-02-02. Retrieved 2018-11-18.
  16. ^ "YIFY Torrents Faces Domain Suspension, Moves to YTS.to - TorrentFreak". TorrentFreak. 2015-03-20. Retrieved 2018-11-23.
  17. ^ AfterDawn.com. "Torrent scene group YIFY shuts down permanently". AfterDawn. Retrieved 2018-11-23.
  18. ^ "How YIFY Became one of the Biggest Online Movie Pirates". TVOvermind. 2018-08-17. Retrieved 2018-11-23.
  19. ^ "MPAA: We Shut Down YTS/YIFY and Popcorn Time - TorrentFreak". TorrentFreak. 2015-11-03. Retrieved 2018-11-23.
  20. ^ "Hollywood studios swoop on global piracy site in Mt Wellington". Stuff. Retrieved 2018-11-23.
  21. ^ "YIFY: The rise and fall of the world's most prolific movie pirate". Engadget. Retrieved 2018-11-23.
  22. ^ "A Reddit AMA Gives Us A Peek Into Torrent Legend YIFY's Life". Bodahub. 2016-04-28. Retrieved 2019-05-03.
  23. ^ UK, IB Times. "Here's what a legendary internet pirate had to say about the rise of torrenting". Business Insider. Retrieved 2019-05-03.
  24. ^ vijay (2016-04-26). "Here is what YIFY/YTS uploader has to say about torrents, piracy and himself". TechWorm. Retrieved 2019-05-03.
  25. ^ Supplement, Company law official notifications - Weekly (PDF). The London Gazette. 2015. ISBN 9780116825063.
  26. ^ "YTS / YIFY Has a Company in the UK & It's About to Close Down - TorrentFreak". TorrentFreak. 2016-02-28. Retrieved 2018-11-23.
  27. ^ "The MPAA Killed Another Movie Torrent Site". Motherboard. 2015-11-04. Retrieved 2018-11-26.
  28. ^ Bhatt, Aishwarya (2015-12-15). "4 Reasons Why YTS Will Fare Better Than YIFY". Chinatopix. Retrieved 2018-11-23.
  29. ^ "What the top pirate sites in South Africa have to offer". Retrieved 2018-11-23.
  30. ^ "Top 10 Most Popular Torrent Sites of 2018". TorrentFreak. 2018-01-07. Retrieved 2018-12-09.
  31. ^ Dwilson, Stephanie Dube (2015-11-15). "Is YTS.ag Real or Fake? 5 Fast Facts You Need to Know". Heavy.com. Retrieved 2018-11-18.
  32. ^ "Popular Torrent Sites Block YTS.ag and YIFY Impostors - TorrentFreak". TorrentFreak. 2015-11-13. Retrieved 2018-11-23.
  33. ^ "Whois yts.ag". www.whois.com. Retrieved 2018-11-26.
  34. ^ "YTS.AM: new domain name for YTS/YIFY website - YTS YIFY". yts.am. Retrieved 2019-02-02.
  35. ^ "Yts.am Traffic, Demographics and Competitors - Alexa". www.alexa.com. Retrieved 2019-05-10.
  36. ^ "Greek ISPs Ordered to Block 38 Domains, Including The Pirate Bay". TorrentFreak. 2018-11-09. Retrieved 2018-12-09.
  37. ^ "Big expansion for Australia's anti-piracy website blocking regime". Computerworld. Retrieved 2018-12-09.
  38. ^ Kennedy, John (2018-01-16). "Movie industry victory as eight piracy sites blocked in Ireland". Silicon Republic. Retrieved 2018-12-09.
  39. ^ "YTS". TorrentFreak. Retrieved 2018-12-09.
  40. ^ "Mr. Robot 'Plugs' uTorrent and Pirate Release Groups - TorrentFreak". TorrentFreak. 2016-07-29. Retrieved 2018-11-18.