YMI Jeans

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
YMI
Founded2000
FoundersDavid Vered
Michael Godigian
Moshe Zaga
HeadquartersLos Angeles, California, U.S.
Websitewww.ymijeans.com

YMI Jeans is an American company which manufactures denim jeans. The company is based in Los Angeles, and was founded in 2000 by David Vered, Michael Godigian and Moshe Zaga.[1]

In 2012, YMI began manufacturing levanta cola jeans, which enhance the buttocks. These are designed for Latino women, and are promoted with the slogan "Wanna Betta Butt?"[2] YMI also makes "Hyper Flex" jeans, "made out of high-stretch fabric for the athleisure market."[3]

References[edit]

  1. ^ "About Us". YMI. Retrieved 14 September 2015.
  2. ^ Rojas, Leslie Berestein (21 March 2016). "Booty-lifting 'levanta cola' jeans go mainstream". KPCC. Retrieved 12 June 2016.
  3. ^ Asch, Andrew; Belgum, Deborah (7 April 2016). "Majors Market Buzzing". California Apparel News. Retrieved 12 June 2016.