YO! Sushi

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YO! Sushi
Private
Industry Restaurants
Founded 1997; 20 years ago (1997)
Founder Simon Woodroffe
Headquarters Soho, London, United Kingdom
Number of locations
100 restaurants
Area served
Worldwide
Key people
Robin Rowland (CEO)
Products Sushi
Revenue £80 million (2015)
Owner YO! Company
Number of employees
1,800 (2015)
Parent Mayfair Equity Partners
Website yosushi.com

YO! Sushi is a company that owns, operates, and franchises conveyor belt sushi restaurants, principally in the United Kingdom, Ireland, United States, Europe and the Middle East.[1]

History[edit]

YO! Sushi in Paddington station, London
YO! Sushi in Manchester

YO! Sushi was founded in 1997, by British entrepreneur Simon Woodroffe.[2][3] The current owner is Mayfair Equity Partners and members of the YO! Sushi Senior Management team. YO! Sushi opened its first restaurant in Soho, London in January 1997.[4] A second restaurant followed opening in Harvey Nichols. In 2000, Robin Rowland became CEO, and in 2002, YO! Sushi opened their first restaurant outside London, in Manchester's Selfridges. By 2003, the company had twelve restaurants open, and the first franchise opened in Dubai, United Arab Emirates.

Two new franchises opened in 2007, one in Dublin, the other in Moscow. In April 2010, they opened their fiftieth company owned restaurant in Market Place, London. In 2008, they became the first catering group to adopt the Food Standards Agency's traffic light colour coding system, which allows customers to see nutritional information about the food they are eating.[5]

From 1 September 2009, the YO! Sushi in Whiteley's Shopping Centre launched its takeaway and delivery services, allowing customers to go into the restaurant and order their food or order online to get food delivered to their homes.[6]

By 2014, the company had more than seventy restaurants.[2] In October 2016, the company opened its first American stand alone restaurant in Boston, Massachusetts.[7] They had opened conveyor belts in New Jersey, New York and Florida.[8]

Restaurants[edit]

YO! Sushi specialises in delivering sushi to customers using the Japanese style 'kaiten' conveyor belt method.[9][10][11] In each restaurant various sushi dishes and other Japanese cooked foods are prepared in a theater style kitchen in plain view of customers and then set on the thin conveyor belt.[11] The belt carries food around the restaurant in a circuit, allowing diners to pick any dish from the belt.[9]

The restaurants are mostly based in the United Kingdom with the majority in London.[12] Restaurants have also been opened in the Middle East in Dubai,[13] Saudi Arabia, Bahrain and Kuwait, with others in other countries such as Russia and Ireland. In the United States, YO! Sushi has opened five restaurants: There is a YO! Sushi located at the Westfield Garden State Plaza shopping mall in Paramus, New Jersey, which is close to New York City.

The location opened in May 2015, but it closed two years later in 2017.[14] There is also another location in Sarasota, Florida. Then three more locations opened in Tampa, Florida, Short Hills, New Jersey at The Mall at Short Hills, and Woodbury Commons mall in Central Valley, New York. The company's headquarters is on Farringdon Road, London, United Kingdom.

The company offer 19 vegan items on their menu.[15] At the PETA Vegan Food Awards 2015, the company's Tofu Katsu Curry won in the category Best Vegan Curry.[16] The restaurant also provides classes in making sushi.[17]

Environmental record[edit]

In November 2015, the Marine Conservation Society rated restaurants on the sustainability of their seafood. Yo Sushi! served more species of seafood than the other chains surveyed, and still received a rating of 4 out of 5 which was among the highest ratings.[18]

References[edit]

  1. ^ "Company Overview of YO! Sushi Group Ltd". Bloomberg Businessweek. Retrieved 2 July 2017. 
  2. ^ a b Smale, Will (25 June 2014). "Simon Woodroffe: The Yo! Sushi boss who beat depression". BBC News. Retrieved 2 July 2017. 
  3. ^ "Yo! Sushi Food Case Study" (PDF). UK Government Intellectual Property Office. Retrieved 23 November 2012. 
  4. ^ Popham, Peter (22 January 1997). "Sushi for every one". The Independent. Retrieved 5 August 2015. 
  5. ^ YO! Sushi adopts traffic light labeling / Eat Out Magazine Archived 25 April 2012 at the Wayback Machine.
  6. ^ YO! Sushi launches takeaway service / Eat Out Magazine
  7. ^ Rao, Sonia (28 October 2016). "Changes for Harvard Square: Farewell, Café Algiers. Hello, Flour". Boston Globe. Retrieved 2 July 2017. 
  8. ^ "YO! Sushi USA". YO! Sushi. Retrieved 27 July 2016. 
  9. ^ a b Issenberg, S. (2007). The Sushi Economy: Globalization and the Making of a Modern Delicacy. Gotham. p. 23. ISBN 978-1-59240-294-6. Retrieved November 7, 2017. 
  10. ^ Ritzer, G. (2014). The McDonaldization of Society. SAGE Publications. p. 56. ISBN 978-1-4833-5895-6. Retrieved November 7, 2017. 
  11. ^ a b "On the Horizon: Treats". Tampa Bay Times. October 28, 2015. Retrieved November 7, 2017. 
  12. ^ "Fast.. Food for the Whole Family - YO! Sushi Restaurants & Takeaway". yosushi.com. Retrieved 5 August 2015. 
  13. ^ YO! Sushi opens first outlet in Dubai / Ameinfo Archived 14 April 2009 at the Wayback Machine.
  14. ^ "Openng Alert: Yo! Sushi, Paramus, NJ- Boozy Burbs". boozyburbs.com. Retrieved 27 September 2015. 
  15. ^ Kirkova, Deni (25 February 2016). "Vegan sushi: Where to get the best plant-based Japanese food in the UK". The Metro. Retrieved 2 July 2017. 
  16. ^ "PETA UK Vegan Food Awards 2015". peta.org.uk. Retrieved 27 June 2016. 
  17. ^ "Sushi School, YO! Sushi". yosushi.com. Retrieved 10 June 2016. 
  18. ^ Smithers, Rebecca (18 November 2015). "More than half of UK's family restaurant chains serving unsustainable seafood". The Guardian. Retrieved 2 July 2017. 

External links[edit]