In late 2006, Ya Boy signed to Game’s Warner Brothers distributed label The Black Wall Street Records. After making an appearance on the label’s first release - a mixtape, The Black Wall Street Journal, Vol. 1 - Ya Boy begun to work with a number of big-name producers including Scott Storch, Araab Muzik and Cool & Dre on his second full-length album Holla at Ya Boy. The album's lead single, "Holla at Ya Boy," was released in early 2008.
In 2009 Ya Boy, with Nitevision, started his own record label, "Black Card Music" and signed to Mack 10's Hoo-Bangin' Records. However he would leave that label and in 2010 signed to Akon's label Konvict Muzik and Kon Live Distribution. In August 2010 he released his first single, "Party Girls," featuring Rico Love and a second single "Lockdown" featuring his boss Akon on October 11, 2011. Ya Boy announced in early 2013 that he changed his name to Rich Rocka. He then released a mixtape "Road 2 Rocka" on July 4, 2013.