Yahoo! Consumer group

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The Yahoo! Consumer group was one of new groups included in Yahoo!’s reorganization under CEO Scott Thompson. It includes three units: Media, Connections, and Commerce.

Media unit[edit]

Led by Ross Levinsohn, includes Yahoo! Homepage, Yahoo! News, Yahoo! Finance, Yahoo! Sports, and Yahoo! Entertainment. Technology — like Yahoo! Publishing Platform (YPP) will be brought into close partnership with content producers and editors. This unit will continue to drive original coverage of breaking news events and events like the Royal Wedding and the upcoming Olympics and US Elections.


Led by Shashi Seth, includes consumer businesses that connect and inform users including Yahoo! Search, Yahoo! Communications and properties such as Yahoo! Mail, Yahoo! Messenger, Flickr, Yahoo! Answers, and more.


It is expected that this newly created team will play a critical role in Yahoo!'s future growth and will go beyond traditional ecommerce. The focus of this team will be driving higher ROI for advertisers and agencies. The foundation of the new Commerce group will be Yahoo! Autos, Yahoo! Shopping, Yahoo! Travel, Yahoo! Jobs, Yahoo! Personals and Yahoo! Real Estate.[1][2][3][4][5]

On April 16, 2012 Bloomberg reported that Sam Shrauger to help the new consumer-commerce division together with Mollie Spilman.[6]