Yahoo! Finance is a media property that is part of Yahoo!'s network. It provides financial news, data and commentary including stock quotes, press releases, financial reports, and original programming. It also offers some online tools for personal finance management.
In the introduction to a 2009 interview with Forbes.com, former general manager Nathan Richardson was said to have built "annual revenue from $10 million to $110 million and expanded the site's content partners from 10 to 200. In 2005 Institutional Investor ranked [Richardson] the most influential person in online finance." In the interview, Richardson described the process of building the financial-information modules and creating a "moat" around the content (to keep visitors sticking to the site). (Richardson is now at Paidcontent.org, part of the Guardian Media Group.)
Adware and spyware
Yahoo! has also been criticized for funding spyware and adware — advertising from Yahoo!’s clients often appears on-screen in pop-ups generated from adware that a user may have installed on their computer without realizing it by accepting online offers to download software to fix computer clocks or improve computer security, add browser enhancements, etc. The frequency of advertising pop-ups for spyware, generated from a partnership with advertising distributor Walnut Ventures, who had a direct partnership with Direct Revenue, could be increased or decreased based on Yahoo!’s immediate revenue needs, according to some former employees in Yahoo!’s sales department.
In January 2014, Yahoo! Finance was named the No. 1 site "favored by Republicans 18 or older with annual household incomes of $100,000 or more" by conservative media organization Newsmax, based on viewership numbers tracked using the comScore Plan Metrix research service.
- Ex-Fortune Editor Joins Yahoo Finance
- Nathan Richardson's Modest Proposal Q&A by Dirk Smillie, Forbes.com, 2-3-09. Retrieved 3-13-09.
- "Yahoo's Pop-Up Connection". businessweek.com. Retrieved 2008-02-22.
- "Yahoo's Adware Counterattack". businessweek.com. Retrieved 2008-02-06.
- Grigonis, Richard. Newsmax List: 25 Top Business and Financial Websites for Republicans Making $100,000+. Newsmax http://www.newsmax.com/TheWire/newsmax-list-top-business-financial/2014/01/30/id/549961. Retrieved 30 January 2014. Missing or empty
- "Finance.yahoo.com Analytics" SimilarWeb. Retrieved 2015-7-6.
- "Top 50 sites in the world for Finance > Investing" SimilarWeb. Retrieved 2015-7-6.