Yale Publishing Course
||This article includes a list of references, but its sources remain unclear because it has insufficient inline citations. (January 2011) (Learn how and when to remove this template message)|
Yale Publishing Course (YPC), located on the campus of Yale University in New Haven, Connecticut, is an intensive program for magazine, book and online publishing professionals. The course focuses on teaching leadership skills for today's increasingly global, increasingly digital environment. YPC's curriculum is geared to middle and upper-level professionals from all over the world. Its speakers include publishing and media executives as well as faculty from the Yale School of Management and Yale University Press staff. The Yale Course is the only advanced-level program for senior managers in the publishing industry.
The program combines plenary sessions with smaller group discussions focused on specific issues and case studies. The curriculum includes sessions on such topics as: strategic planning; financial management and entrepreneurship; best practices in the use of new technology and content delivery; legal challenges in multi-platform publishing; licensing and marketing internationally; and the future of digital dissemination. Faculty office hours facilitate one-on-one meetings with students to explore specific questions or challenges.
The Yale Publishing Course was founded in 2010 to fill the gap left by the decades-old Stanford University Publishing Course for Professionals. It builds upon the Stanford tradition and concentrates more heavily on the business and management aspects of publishing as a global enterprise. It also provides a strong emphasis on understanding and using the latest advances in technology.
The Yale Publishing Course began in 2010 as a one-week session, with students from all over the United States and 16 other countries. Students represented all areas of publishing including administration, editorial, sales, publicity, marketing, design, production, business, new media, and new product development. For its 2011 program, YPC was expanded to two sessions: one week focusing on magazine and online publishing, and a week-long session focusing on print and digital book publishing.
Program advisors for magazines:
- Mary K. Baumann - Partner, Hopkins/Baumann
- Christopher Donnellan - Executive Director, Rights and Permissions, Condé Nast
- Duncan Edwards - President and CEO, Hearst Magazines International
- Richard Foster - Senior Faculty Fellow, Yale School of Management; Managing Partner, Millbrook Management Group; Lead Director, Innosight, LLC; Venture Partner, Lux Capital
- Joe Galarneau - Chief Operating Officer, Newsweek, and General Manager, Newsweek Digital
- Jonathan Hart - Partner, Dow Lohnes PLLC
- Dorothy Kalins - Director, Dorothy Kalins Ink, and Founding Editor of Metropolitan Home and Saveur
- Peter A. Kreisky - Chairman, The Kreisky Media Consultancy, LLC
- Corby Kummer - Senior Editor, Atlantic Monthly
- Cynthia Leive - Editor-in-Chief, Glamour
- Kevin McKean - Vice President and Editorial Director, Consumers Union
- Richard Stolley - Senior Editorial Advisor, former Editorial Director, Time Inc., founding Managing Editor, People, and former Managing Editor, Life
- Nina Willdorf - Executive Editor, ALL YOU; former Editor-in-Chief, BudgetTravel.com and Budget Travel
Program advisors for books:
- Robert Baensch - President, Baensch International Group Ltd.
- Maria Campbell - President, Maria B. Campbell Associates, Inc.
- Richard N. Foster - Senior Faculty Fellow, Yale School of Management; Managing Partner, Millbrook Management Group; Lead Director, Innosight, LLC; Venture Partner, Lux Capital
- George Gibson - Publishing Director, Bloomsbury Publishing, New York
- Jeff Gomez - Senior Director of Online Consumer Sales and Marketing, Penguin Group USA
- Bruce Harris - Publishing Strategist, Bruce Harris Books
- Leslie Hulse - Senior Vice President, Digital Business Development, HarperCollins Publishers
- Michael Jacobs - Chief Executive Officer, Abrams Books
- Martin Levin - Counsel, Cowan, Liebowitz & Latman, P.C., and former CEO, Times-Mirror Book Company
- Liisa McCloy-Kelley - VP and Director of Digital Production Operations, Random House, Inc.
- Charles Melcher - Founder, Melcher Media
- Kirsty Melville - President, Book Division, Andrews McMeel Publishing
- Carolyn Pittis - Senior VP, Global Author Services, HarperCollins Publishers
Course Director: Tina C. Weiner
- The Bookseller 20/27 August 2010