The World Popular Song Festival, also known as Yamaha Music Festival and unofficially as the "Oriental Eurovision", was an international song contest held from 1970 until 1989. It was organised by the Yamaha Music Foundation in Tokyo, Japan from 1970 until 1989. The first edition of the World Popular Song Festival (WPSF) took place on 20, 21 and 22 November 1970 with 37 participating countries from all continents. The concert was cancelled in 1988 due to the illness of the Shōwa Emperor; the final year was a charity concert for UNICEF, after which the contest was formally ended.
Belgium was represented at the 1970 edition by Daliah Lavi, famous for her role in Casino Royale (1967), the James Bond parody featuring Woody Allen as well with Samantha Gilles in 1987 ending second with the song Hold Me. Lavi performed the chanson "Prends L'Amour" and ended up 13th in the Grand Final (the contest had two semi-finals and one final). The Netherlands delegated world-known jazz singer Rita Reys with the song "Just Be You", a composition by her husband Pim Jacobs. Czech singer Helena Vondráčková sang "Uncle Charlie" a novelty song inspired by Charlie Chaplin. Other famous 1970 participants were 1969 Eurovision winner Frida Boccara for France, Jacques Michel for Canada and Ted Mulry for Australia, who scored a national number 1 hit with his entry. Winner of the 1st WPSF was Israel with the duo Hedva & David. More than 2 million copies of their winning entry "Ani Holem Al Naomi" ("I Dream Of Naomi") were sold worldwide, giving a serious credibility boost to the new Festival.