Yarr Radio

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Yarr Radio
Broadcast area UK
Frequency DAB
First air date 2003
Format Asian
Audience share Less than 1% (March 2009, Rajar Quarterly Listing)
Owner Sunrise Radio Group

Yarr Radio was a British music radio station aimed at a young Asian audience. It broadcast on digital radio in various regions of the UK and on Sky Channel 187. Launched in 2003 by Indo-Canadian singer Jazzy B, it was called 'London's First Young Asian Hit Music Station'.[citation needed]

The original presenters of 'Yaar Radio' were: Maya, Ranj Rekhi, Sonia Paneser, Danny Deol, Dee Singh, Kim Boss, Vinny Virdee (aka: Jas Rao or Jas 'The Man'), Ellia Khan (aka: Noreen Khan). The management had a policy of playing only Asian music, consisting of "the latest Bhangra and Bollywood mixes" and "the hottest urban, fusion and R&B".[1]

Part of the Sunrise Radio Group, it was based at Sunrise's headquarters in Southall, west London. On some frequencies at least it has been replaced by Sunrise's Punjabi Radio.

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Coordinates: 51°30′19″N 0°22′30″W / 51.50528°N 0.37500°W / 51.50528; -0.37500