Yatra (company)

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Yatra
Public
Traded as NYSEYTRA
Industry Online travel agency
Founded August 1, 2006 (2006-08-01)
Founder Dhruv Shringi (CEO), Yumnam Prabhakar Singh (CIO) and Sabina Chopra(COO - Corporate Hotels)
Headquarters Gurgaon, Haryana, India
Products Flights, Hotels, Holidays, Trains, Bus
Services travel booking
Website Yatra.com

Yatra.com is an Indian online travel agency and a travel search engine based in Gurgaon, Haryana, founded by Dhruv Shringi, Manish Amin and Sabina Chopra in August 2006.

In April 2012, it was the second largest online travel website in India, with 30 per cent share of the 370 billion (US$5.7 billion) market for all online travel-related transactions.,[1] it also launched a "holiday-cum-shopping card" with State Bank of India (SBI), India's largest bank.[2]

Yatra.com publicly listed on the NASDAQ under the ticker symbol YTRA in December 2016.

Acquisition[edit]

Yatra.com has made three acquisitions till now—ticket consolidator Travel Services International (TSI) in October 2010, global distribution system (GDS) provider MagicRooms.in, and Indian events and entertainment portal BuzzInTown.com—all for undisclosed amounts.[3][4] July 2012, Yatra.com Acquires 100% Stake in Travelguru.com.[5]

Brands[edit]

  • Yatra
  • TravelGuru
  • TSI
  • Adventure Nation
  • Yatra Exotic Routes

Brand Ambassador[edit]

In March 2012, Yatra.com announced Bollywood actor Salman Khan not just as the brand ambassador for the travel website but also as a shareholder.[6][7]

Earlier, Bollywood actor Boman Irani has also been the brand ambassador for Yatra.com online flight booking services.

In April 2014, Yatra.com announced to be the Official Travel Partner of IPL Team Rajasthan Royals.[8]

Investors[edit]

Companies like Reliance Venture Asset Management Ltd,[9] Web18 of TV18 Group (a joint venture of NBCUniversal and the Network 18), Norwest Venture Partners and Intel Capital have invested substantially in Yatra.com.[10] In April 2011, the website announced receiving funding of 2 billion (US$31 million) from blue chip investors including Valiant Capital Management, Norwest Venture Partners (NVP) under Promod Haque management and Intel Capital.[11]

Recent News and Activities[edit]

In November, 2013, Yatra.com launched e-gift cards in collaboration with Qwikcilver.[12]

In January 2016, Yatra.com appointed Vikrant Mudaliar as the chief marketing officer. He previously served as chief sales and marketing Officer at Lenskart.com.[13]

In 2016, Yatra.com acqui-hired Mumbai-based Travel-logs.in that specializes in customized city walks and private tours.[14]

References[edit]

External links[edit]