Yeh Hai Mohabbatein

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Yeh Hai Mohabbatein
Ye Hai Mohabbatein Titlecard.png
Created byEkta Kapoor
Based onCustody
by Manju Kapur
Written by
  • Sonali Jaffar
  • Ritu Bhatia
  • Ritu Goel
Directed byRanjan Kumar Singh
Neeraj Baliyan
Creative directorSandiip Sikcand
ComposerPamela Jain
Country of originIndia
Original languageHindi
No. of seasons1
No. of episodes1895
CinematographyManeesh Malik
  • Vikas Sharma
  • Vishal Sharma
Camera setupMulti-camera
Running time22 minutes
Production companyBalaji Telefilms
DistributorStar India
Original networkStarPlus
Picture format
Audio formatDolby Digital
Original release3 December 2013 (2013-12-03) –
18 December 2019 (2019-12-18)
Related showsYeh Hai Chahatein
External links
Production website

Yeh Hai Mohabbatein (transl. This is love) is an Indian family drama which aired from 3 December 2013 to 18 December 2019 on Star Plus.[1] Produced by Ekta Kapoor under Balaji Telefilms, it starred Divyanka Tripathi Dahiya and Karan Patel as Ishita and Raman.[2] In December 2019, a spin-off titled Yeh Hai Chahatein launched starring Sargun Kaur and Abrar Qazi replacing this series.[3]

The story was initially based on Manju Kapur's 2011 novel Custody.[4]

In July 2019, Karan Patel left the series and was replaced by Chaitanya Choudhury.[5] Choudhry's character was later revealed to be an imposter as Karan Patel returned in November 2019 for a farewell performance.[6]


Set in Delhi, the show follows the love story of Tamil dentist Dr. Ishita Iyer and Punjabi CEO Raman Bhalla.[7][8] Raman's daughter, Ruhi Bhalla and Ishita become emotionally attached to each other. Due to circumstances, Raman and Ishita marry each other later fall in love.[9]

Ishita Iyer and Raman Bhalla are two people from different cultures brought together by Raman's daughter Ruhi Bhalla.

Tamil dentist Ishita and Punjabi businessman Raman live in Delhi. Ishita forms a motherly bond with Raman's daughter, Ruhi who was abandoned by her former wife Shagun Arora. Gradually, Ishita and Raman marry for the sake of Ruhi and eventually fall in love.

Shagun continues to create trouble for the two but later reforms & unites with the Bhalla family, Raman and their elder son Aditya "Adi" Bhalla. Ishita and Raman have a daughter named Pihu.

Later, a scheming lawyer Nidhi kidnaps Pihu. In order to rescue Pihu, they forget about Ruhi who gets kidnapped by Nidhi and taken away.

7 years later[edit]

Ishita now lives in Australia with her childhood friend, Mani[abhimanyu], and his niece Aliya, who is coincidentally a grown-up Ruhi's secretary, who lives with a torturous Nidhi. Ishita finds out about Ruhi and reunites with Raman. Ruhi refuses to stay with her parents at first, but later does. Ruhi returns back to India and lives with Ishita and Raman in the Bhalla house. Shagun and Mani eventually get married. Adi and Aliya get engaged.

1 year later[edit]

Shagun, Mani, Aliya, and Pihu live in Bangkok, Thailand. Raman keeps a close eye on them. Pihu finally meets Ishita and accepts her as her mother. They return to India. They struggle with Ruhi's love interests with Sohail who is Nidhi's brother. Sohail wants revenge from the Bhalla family and targets Ruhi to complete his plan. He eventually gets arrested. Shagun suffers miscarriage. Raman's multiple arrests as he is mistakenly blamed for Mani's death. His innocence is proved when Mani is brought alive. Pihu then accidentally pushes her cousin Ananya down the stairs and Ananya dies. Ishita takes the blame and is imprisoned.

2 years later[edit]

The Bhallas visit Budapest, Hungary for a business trip, as part of a revenge scam by Simmi, and Param, for their daughter Ananya's death. Aliya begins gambling, and Pihu is in a boarding school. Raman is depressed and gives away his company to Param. Ishita is released as terminally ill, and a reformed Ashok reopens her case. Simmi instigates everyone against Ishita, drugs Raman to make him lose his memories of Ishita. and Param tries to frame Aliya in a murder case, but both are defeated and exposed by Ishita. Ishita remarries Raman to save Bhallas from Simmi but Raman keeps distance from her because of Simmi's drugs. Ishita attempts to punish Ruhi's molester Nikhil, but loses her eyes in the scuffle. Raman regains his sanity, and Ashok dies, saving Ishita. Simmi finds out Pihu was behind Ananya's death and submits her to juvenile custody. Adi begins to conspire against Raman but is thrown out of the house. He kidnaps his first wife Roshni and Ishita is forced to shoot him.

8 months later[edit]

Pihu returns to see Ishita who now shelters a pregnant Roshni and also is alienated from the Bhallas for killing Adi. The Bhallas want to get Roshni back as she is carrying Adi's child. Roshni promises to hand over the custody of her child if the Bhallas accept Ishita. They accept her condition.

Roshni's baby is handed over to Mihika. Param kidnaps Pihu and Simmi reforms. Raman suffers from spinal injury in the rescue and it further worsens as he is improperly treated by an alcoholic doctor Rajat, who later commits suicide due to his humiliation.

Ruhi receives a marriage proposal from Rohan, but he mistakes Aliya for Ruhi, and falls in love with her. A widowed Aliya initially rejects him in spite of the family's wishes, but later agrees. Ruhi falls in love with Rohan's brother, Karan. It is later revealed that Rohan and Karan are Dr. Rajat's nephews, and the whole proposal is a sham to humiliate the Bhallas. The brothers get married to Aliya and Ruhi and on the wedding night along with their mother they shame the girls and reveal their true motives. Heartbroken, they run away from there and return to their home. Rohan later opposes his mother's plans, and sides with the Bhallas as he realises he really loves Aliya.

Ishita encounters Yug, Adi's look-alike. Karan brings in Yug to drive a wedge between Rohan and Aliya, but is roped in with Rohan's opinions and soon begins to fall in love with Ruhi for real. Ruhi doesn’t accept him as she is still reeling from the pain he caused her but eventually with her family’s help she realises she has fallen for Karan again. Yug reminds Aliya of Adi. An insecure Rohan tries to win Aliya back by sexually pursuing her and ends up using force, when she is rescued by the family. Rohan realises his mistake but he soon dies after saving Raman and Karan from enemies.

Aliya marries Yug, when a woman named Neha comes in and claims to be his wife. Neha starts to live with the Bhallas. Eventually, she is exposed and her intention to take revenge from Yug is revealed.

Raman leaves for a business meeting. The family learns that Raman's flight crashed with no chance of his survival. They break down while Ishita refuses to believe the news. Arjit Saxena marks his entrance. He is revealed to have kidnapped Raman. Ishita learns about it and rushes to find Raman. Arjit drops Raman off a building and flees while Ishita rushes Raman to hospital.

Due to severe damage, Raman is given a new face shocking the Bhallas. Natasha and Sunny mark their entry in the Bhallas lives with Natasha claiming Raman to be her husband Shardul. It is later revealed that the Raman staying with the Bhallas is indeed Shardul (Ishita's college friend who's later revealed as Arjit's brother-in-law), while the real Raman is in coma. Raman recovers and is brought home.

As Karan and Ruhi prepare to marry again, Ruhi discovers that just like Ishita; she can't conceive. Initially, Sudha plans to cancel the marriage, but later she accepts Ruhi. Ruhi and Karan marry, and adopt a baby girl. Ishita and Raman get remarried.



  • Divyanka Tripathi Dahiya as Dr. Ishita Bhalla (née Iyer): Raman's wife; Madhavi and Vishwanathan's younger daughter; Vandita's sister; Mihika's cousin; Pihu's mother; Ruhi, Aditya and Yug's adoptive mother (2013–2019)
  • Karan Patel as Raman Bhalla: Ishita's husband; Santosh and Omprakash's son; Simran, Romi and Rinki's brother; Aditya, Ruhi and Pihu's father; Yug's adoptive father (2013–2019)
  • Ruhanika Dhawan as
    • Young Ruhi Bhalla: Shagun and Raman's daughter; Ishita's adoptive daughter; Adi's sister (2013–2016)
    • Pihu Bhalla: Ishita and Raman's daughter; Ruhi and Adi's half-sister; Yug's adoptive sister (2016–2019)
  • Abhishek Verma as
    • Aditya "Adi" Bhalla: Shagun and Raman's son; Ishita's adopted son; Ruhi's brother; Pihu's half-brother; Aliya's former husband (2016–2018)
      • Gautam Ahuja as Young Adi Bhalla: Shagun and Raman's son; Ishita's adoptive son; Ruhi's brother (2013–2016)
    • Yug Sharma: Adi's lookalike; Aliya's husband; Ishita and Raman's adoptive son (2018-2019)
  • Krishna Mukherjee as Aliya Sharma (née Raghav): Yug's wife; Adi and Rohan's former wife; Mani's adoptive daughter (2016–2019)
  • Aditi Bhatia as Ruhi Srivastav (née Bhalla): Karan's wife; Shagun and Raman's daughter; Ishita's adoptive daughter; Adi's sister; Pihu's half-sister; Yug's adoptive sister (2016–2019)


  • Anita Hassanandani as Shagun Bhalla Raghav: (née Arora): Mani's wife; Mihir's sister; Raman's former wife; Ruhi and Aditya's mother (2013–2019)
  • Sumeet Sachdev as Abhimanyu "Mani" Raghav: Shagun's husband; Ishita's childhood friend; Aliya's adoptive father (2014–2019)
  • Shahnaz Rizwan / Usha Rana as Santosh "Toshi" Bhalla: Omprakash's wife; Raman, Romi, Simran, and Rinky's mother (2013-2018) / (2018-2019)
  • Kaushal Kapoor as Omprakash Bhalla: Santosh's husband; Raman, Romi, Simran, and Romi's father (2013–2019)
  • Neena Kulkarni as Madhavi "Madhu" Iyer: Vishwanathan's wife; Vandita and Ishita' mother; Mihika's aunt (2013–2019)
  • Abhay Bhargava as Vishwanathan "Vishwa" Iyer: Madhavi's husband; Vandita and Ishita's father; Mihika's uncle (2013–2019)
  • Pankaj Bhatia as Bala Chandran: Kiran's husband; Vandita's former husband; Shravan and Kshitija's father (2013–2019)
  • Amita Yadav as Kiran Chandran: Bala's second wife; Shravan and Kshitija's adoptive mother (2017–2019)
  • Shruti Bapna as Vandita "Vandu" Iyer Chandra : Madhavi and Vishwanathan's elder daughter; Ishita's sister; Mihika's cousin; Bala's former wife; Shravan and Kshitija's mother (2013–2017)
  • Mihir Arora as Shravan Chandran: Vandita and Bala's son; Kshitija's brother (2013–2018)
    • Bhavesh Jaiswal as Young Shravan Chandran (2013-2016)
  • Aly Goni as Romesh "Romi" Bhalla: Mihika's husband; Santosh and Omprakash's son; Raman, Simmi, and Rinki's brother; Sarika's former husband (2013–2019)
  • Mihika Verma / Avantika Hundal as Mihika Khanna/Bhalla (née Iyer): Romi's wife; Madhavi and Vishwanthan's niece; Ashok's Former Wife ; Vandita and Ishita's cousin (2013–2016) / (2016-2019)
  • Shireen Mirza as Simran "Simmi" Bhalla Khurana : Santosh and Omprakash's elder daughter; Raman, Romi and Rinki's sister; Param's former wife; Ananya's mother (2013–2019)
  • Anurag Sharma as Parmeet "Param" Khurana: Simmi's former husband; Ananya's father (2013–2019)
  • Kavya Ramnani as Ananya Khurana: Simran and Param's daughter (2016-2017) (deceased)
  • Abhishek Malik as Rohan Srivastav: Sudha's son; Karan's elder brother; Aliya's former husband (2018–2019)
  • Raj Singh Arora as Mihir Arora : Shagun's and Sanjana's brother; Mihika's former boyfriend; Rinki's widow (2013-2016)
  • Reyaansh Chaddha as Karan Srivastav: Ruhi's husband; Sudha's son; Rohan's brother (2018–2019)
  • Sudha Chandran as Sudha Srivastav: Rohan and Karan's mother; Koko and Rajat's sister (2018–2019)
  • Anupama Solanki as Shweta: Raman's personal Secretary (2016-2019)
  • Sareeka Dhillon as Sarika Singh Bhalla: Romi's former wife; Abhishek's sister (2014–2016)
  • Neel Motwani as Advocate Neel Pathak : Bhalla Family's Lawyer  ; Trisha's Fiance.
  • Ajay Kumar Nain as Sahil Shah: Don; Muskaan's brother; Shaina's husband (2019)
  • Hemaakshi Ujjain as Muskaan Shah: Sahil's sister (2019)
  • Mithil Jain as Arjit Saxena: Neeti's father (2019)
  • Chaitanya Choudhury as Shardul Sinha: Ishita's friend; Natasha's husband (2019)
  • Sapna Thakur as Natasha: Sunny's sister; Shardul's wife (2019)
  • Ansh Kukreja as Sunny: Natasha's brother (2019)
  • Neeru Agarwal as Neelu: Bhalla's housekeeper (2013–2018)
  • Sweety Walia as Pammi Mehra: Santosh's friend (2013–2018)
  • Charu Mehra as Sonakshi Gupta/Aarushi Gupta (2018)
  • Sharat Sonu as Keshav Kumar Dalmiya (2018)
  • Ankit Bhatia as Sudha's lawyer (2018)
  • Dinesh Mehta as Vijender (2018)
  • Varun Parashar as Dr. Rajat Srivastav: Sudha and Koko's brother (2018)
  • Ribbhu Mehra as Nikhil: Ruhi's former lover (2017–2018)
  • Vidisha Srivastava as Roshni Bhalla: Aditya's former wife; Adi Jr.'s mother (2017–2018)
  • Vivek Dahiya as Inspector Abhishek Singh: Sarika's brother; Divya's fiancé (2015-2017)
  • Benazir Shaikh as Divya: Abhishek's fiancé (2017)
  • Anjali Ujawane as Devyani Chandran: Bala's mother (2013–2017)
  • Kiran Bhargava as Shobhna Venkatesh: Aliya's grandmother (2016–2017)
  • Pavitra Punia as Nidhi Chhabra: Raman and Ishita's nemesis; Sonail's sister (2016–2017)
  • Gaurav Wadhwa as Sohail: Nidhi's brother; Ruhi's ex-lover (2016–2017)
  • Sid Makkar as Vidyut: Raman and Ishita's friend (2016–2017)
  • Deepak Wadhwa as Gaurav Bajaj: Simmi's ex-lover (2016–2017)
  • Gagan Anand as Gagan: Chandan's brother (2017)
  • Hritu Dudhani as Pooja: Nikhil's former wife (2017)
  • Drishti Hemdev as Riya: Nikhil and Pooja's daughter; Pihu's friend (2017)
  • Darshan Pandya as Prateek Sharma: Abhishek's friend (2015–2016)
  • Manoj Chandila as Dr. Manoj Paul (2015–2016)
  • Swati Kapoor as Sanchi (2016)
  • Avdeep Sidhu as Anil Nagpal: Raman's lawyer (2016)
  • Lalit Bisht as Amarnath Chaddha: Pallavi's husband (2016)
  • Garima Kapoor as Pallavi Chaddha: Amarnath's wife (2016)
  • Manish Khanna as Shyam Raichand (2016)
  • Zareena Roshan Khan as Ismail's mother (2016)
  • Abhilash Chaudhary as Mihika's friend (2015–2016)
  • Resha Konkar as Rinki Arora (Nee'Bhalla): Santosh and Omprakash's younger daughter; Simmi, Raman and Romi's sister; Mihir's former wife (2013–2015)
  • Hargun Grover as Nikhil Malhotra: Rinki's former fiancé (2015)
  • Priya Shinde as Dr. Anita: Ishita's psychiatrist (2015)
  • Parveen Kaur as Aditi: a psychiatrist (2015)
  • Kanisha Malhotra as ACP Shalini (2015)
  • Niyati Joshi as Shaila Vanraj: Omprakash's cousin; Neha's mother (2015)
  • Gulki Joshi as Neha Vanraj: Raman's cousin; Shaila's daughter (2015)
  • Shahina Surve as Lakshmi Chandran (2015)
  • Anju Mahendru as Sujata Kumar: Lakshmi's mother (2015)
  • Arishfa Khan as Vinni (2015)
  • Ruchika Rajput as Vinni's mother (2015)
  • Gopal Singh as Chand Mishra (2015)
  • Navina Bole as Dimple: Nikhil's sister (2015)
  • Gaurav Nanda as Rajeev Tandon: Trisha's brother; Raman's investor (2014–2015)
  • Garima Jain as Trisha Tandon: Rajeev's sister; Mihir's former fiancée ; Neel's Fiancé (2014)
  • Arshima Thapar as Sanjana Arora: Shagun and Mihir's sister (2014)
  • Karishma Sharma as Raina: Bala's blackmailer (2014)
  • Deep Jaitley as Prateek: Ishita's former fiancé (2013–2014)
  • Yukti Kapoor as Ishita's colleague (2013)
  • Shakti Arora as Ishita's suitor (2013)
  • Arti Singh as Kriti: Ishita’s college friend (2013)



Development and premiere[edit]

Divyanka Tripathi Dahiya, Karan Patel and Ruhanika Dhawan as Raman, Ishita and Ruhi during the launch of Yeh Hai Mohabbatein

Kapoor said, "I created Divyanka's character as a dentist in 'Yeh Hai Mohabbatein', as I was having a lot of tooth trouble those days. My dentist sorted my problems a lot, so I brought that character alive"[13]

The show was initially titled as Custody but was renamed Mera Tera Rishta Purana which was again changed to Yeh Hai Mohabbatein.[14] The production began about a year before its premiere but the launch was delayed due to creative differences and unavailability of time slot.[15][16][17]

In November 2019, Ekta Kapoor revealed, "When I started Yeh Hai Mohabbatein, I remember going to Gaurav Banerjee from Star Plus and asking him for a non prime time slot because I wanted to do a show on a social issue. I had stopped doing much television and I wanted to make YHM without the trappings of a TRP driven show. A show about a woman who cannot have children, a stepmother who according to Indian terms is considered bad! Words in India like barren and evil stepmother got used so often and labelled women in the worst poss way. This show got so much love that it went on for six years. And from a non prime time slot to a prime time slot."[18]

In September 2014, Deepika Padukone and Arjun Kapoor were to promote their film Finding Fanny in the series for which the leads Tripathi Dahiya and Patel had to shoot a sequence with them.[19] As Patel delayed to the sets for shooting, the script was changed on Patel's absence at last minute as the films stars had to head on for other promotions.[20]

On 11 May 2016, during filming of the wedding sequence of characters Romi and Mihika, the shoot was stalled owing to a fight between the production house and workers union.[21] On 25 July 2018, the shoot was stalled for a while during bandh in Mumbai.[22]


Divyanka Tripathi Dahiya was selected by Kapoor to play Ishita Iyer Bhalla.[23] Cezanne Khan was first approached to play Raman Bhalla opposite Tripathi Dahiya, but was replaced by Karan Patel.[24] Child artist Ruhanika Dhawan was chosen to play Ruhi Bhalla.[1] Sayantani Ghosh was first considered but Anita Hassanandani was selected to play Shagun Arora.[25] The other cast included then were Aly Goni, Mihika Verma, Shruti Bapna, Neena Kulkarni, Shahnaz Rizwan, Kaushal Kapoor, Abhay Bhargava and Gautam Ahuja.[26][27]

In March 2018, Charu Mehra was supposed to enter the series during the filming at London, however could not due to her visa issues.[28]


The show has taken various leaps including a seven-year leap in April 2016, followed by a one-year leap in November 2016 and then a two-year leap in November 2017.[29][30][31] On 9 December 2016 the show completed 1,000 episodes.[32][33] The show completed 1,500 episodes on 13 June 2018.[34][35][36]

Based on backdrop of Delhi, the series is mainly filmed in Andheri, Mumbai.[37][38] Some sequences were filmed at foreign countries that included: Australia, Budapest and London.[39][40]


Yeh Hai Chahatein premiered on 19 December 2019, replacing Yeh Hai Mohabbatein. It focuses on Ishita's niece Preesha portrayed by Sargun Kaur Luthra opposite Abrar Qazi portraying Preesha Khurana and Rudraksh Khurana respectively.[41]


The show has been remade in several languages:

Awards and nominations[edit]

Year Award Category Recipient Result
2014 Gold Awards Best Actress In Lead Role (Popular) Divyanka T Dahiya Nominated
Best Actor In Lead Role (Popular) Karan Patel Won[50]
Best Actress In Negative Role (Popular) Anita Hassanandani Won
Indian Telly Awards Most Popular Child Artiste (Female) Ruhanika Dhawan Won[51]
Most Popular Actress In A Lead Role Divyanka Tripathi Won
Most Popular Actor In A Lead Role Karan Patel Nominated
Most Popular Onscreen Couple Karan Patel and Divyanka Tripathi Won
Indian Television Academy Awards GR8! Onscreen Couple Of The Year Nominated
Big Star Entertainment Awards Most Entertaining Actress In Lead Role Divyanka Tripathi Won[52]
2015 Lions Gold Awards Best Actress In Lead Role Won[53]
Gold Awards Best Actor In Lead Role (Popular) Karan Patel Won[54]
Best Actress In Lead Role (Popular) Divyanka Tripathi Won
Best Actress In Negative Role (Popular) Anita Hassanandani Won
Best Actor In Negative Role (Popular) Sangram Singh Nominated
Best Actor In Negative Role (Critics) Won
Best Actor In Supporting Role (Popular) Raj Singh Arora Won
Best TV Show of the Year (Fiction) Ekta Kapoor Won
Indian Telly Awards Best Actor In Lead Role Karan Patel Won[55]
Best Actress In Lead Role Divyanka Tripathi Nominated
Best Onscreen Jodi (Popular) Karan Patel & Divyanka Tripathi Won[56]
Indian Television Academy Awards Best Romantic Actor (Male) Karan Patel Won[57]
Best Actor In Negative Role (Female) Anita Hassanandani Won
Asian Viewers Television Awards Male Actor of the Year Karan Patel Nominated
Female Actor of the Year Divyanka Tripathi Won[58]
Soap of the Year Ekta Kapoor Won
2016 Gold Awards Best Actor (Popular) Karan Patel Won[59]
Best Actress (Popular) Divyanka Tripathi Won
Best Actor In Supporting Role (Male) Raj Singh Arora Won
Best Actress In A Negative Role Anita Hassanandani Won
Best Actor In A Negative Role Sangram Singh Won
Best Onscreen Jodi Karan Patel and Divyanka Tripathi Nominated
Asian Viewers Television Awards Female Actor of the Year Divyanka Tripathi Nominated
2017 Gold Awards Best Actor In Lead Role (Popular) Karan Patel Won[60][61]
Best Actress In Lead Role (Popular) Divyanka Tripathi Won
Best Actress In Negative Role (Popular) Anita Hassanandani Won
Best Actor In Supporting Role Raj Singh Arora Nominated
Best Actress In A Supporting Role Aditi Bhatia Nominated
Best Actor In A Negative Role Sangram Singh Nominated
2018 Gold Awards Best Actress In Lead Role (Popular) Divyanka Tripathi Nominated
Best Actor In Lead Role (Popular) Karan Patel Nominated
Best Show (Popular) Ekta Kapoor Nominated
Best Onscreen Jodi Karan Patel and Divyanka Tripathi Dahiya Nominated
Gold Producer's Honour Ekta Kapoor Won
Indian Television Academy Awards Best Actress (Jury) Divyanka Tripathi Won[62]
2019 Lions Gold Awards Best Actress Popular Nominated
Indian Telly Awards Best Actress in Lead Role (Jury) Won[63]
Best Actor In Lead Role Female (Popular) Nominated
Best Actor In Lead Role Male (Popular) Karan Patel Nominated
Best Jodi Divyanka Tripathi & Karan Patel Nominated
Best Actor In Supporting Role Male (Popular) Abhishek Verma Nominated
Best Actor In Supporting Role Female (Popular) Aditi Bhatia Nominated
Gold Awards Best Actress In Lead Role (Popular) Divyanka Tripathi Nominated
Best Actor In Lead Role (Popular) Karan Patel Nominated
Best Show (Popular) Ekta Kapoor Nominated
Best Onscreen Jodi Karan Patel and Divyanka Tripathi Nominated
Best Actress In Supporting Role Anita Hassanandani Nominated


In spite of started airing at late night slot 11:00pm (IST), Yeh Hai Mohabbatein received ratings than expected and even became forth number on Star Plus.[64] In 2014, on audience request, it got a dual slot of 7:30pm and 11:00pm (IST). Star Plus SVP marketing Nikhil Madhok stated that the move was made after audiences’ feedback that a section of viewers found the 11:00 pm slot too late. He further explained, “This was a show where repeat viewing the next day or viewing on online digital medium is very high. So the dual airing will not only help the existing viewers who love the show to watch it twice but also add a whole new set of viewers".[64]

In early 2016, it lost its steady position from top five, juggling in top ten weekly Hindi GEC list in weeks three to seven of the year where it garnered 10.47, 10.09, 10.95, 10.59 and 10.34 million impressions while in week five, it occupied third position.[65] In week 29 of 2016 it garnered 10.022 million impressions occupying third position in Hindi GEC.[66] In week 41, it was at fourth position with 9.687 million impressions.[67]

Starting in January 2017, the show began to falter in the TRP ratings when the show's focus shifted to the new generation.[68] Nevertheless, the show is very popular in the UK, being the most-watched Indian show.[69][70] The climax of Ruhi-Nikhil track leading to Ananya's death brought a sudden spike in the ratings in the first week of November 2017 (week 44) and the series secured a place amongst the Top 10 shows after almost a year off this ranking.[71] With the Budapest track and the focus back on the main leads, the show reached the Top 5 in the second week of November 2017 (week 45).[72][73] In week 46 of the year 2017, the show further climbed to the 4th spot on the TRP chart, thus becoming the most-watched show on StarPlus.[74] In week 47 of the year 2017, the show remained at No. 4 on the TRP charts and continued to be the most-watched show on StarPlus. The show continued to do well maintaining its No. 1 position on StarPlus in the following weeks. In week 51 of 2017, Yeh Hai Mohabbatein emerged as the most-watched show across all Hindi GECs. (General Entertainment Channels)[75]

In week 8 of the year 2018, the show remained at No. 3 on the TRP charts and continued to be the most-watched show on STAR Plus.[76] In May 2018, the show was shifted to 10:30 pm from 7:30 pm which led to a fall in TRPs. Roshni's baby track was received poorly by fans which led to a further downfall in TRPs following which the broadcaster, StarPlus, intervened asking the producer, Ekta Kapoor, to change the storyline of the show also giving it a 6-month deadline to increase the ratings. Ishita's fake death drama to expose Param led to the show re-entering the top 20 shows in week 31 of the year 2018 occupying 18th place with 3889 million viewership.[77] After the change in show timings to late night TRPs have dropped ranging from 1.2 to 1.4 mostly but has been the slot leader since then. The show has been rumoured to go off air for a long time. However, the lead actor Divyanka Tripathi, who played Ishita Bhalla on the show, and the creative director Sandiip Sikcand refuted all these rumours adding that the show has been doing exceedingly well at its time slot.[78]


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External links[edit]