Yellow Bird Project

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Yellow Bird Project
Industry Retail
Founded 2006
Headquarters London, England, United Kingdom
Area served
Worldwide and beyond
Key people
Founders: Casey Cohen, Matthew Stotland
Products Clothing, Books, Film, Music

Yellow Bird Project (often abbreviated YBP) is a company that collaborates with indie bands to raise money for charity, primarily through the sale of t-shirts. They approach indie bands, asking them to choose a charity and submit an original design. Each design is then printed onto t-shirts and sold exclusively through the YBP website to raise money for the charity of the artist's choosing. Some of the bands which they have collaborated with include Andrew Bird, Bloc Party, Bon Iver, Broken Social Scene, Devendra Banhart, and The National.[1] Over the years, the company has diversified to include book publishing, album releases and film projects. In 2016, UK based charity Trekstock took over the management of the project, enabling all funds to be raised for one cause - young adults living with cancer.[2]



In 2009, Yellow Bird Project published The Indie Rock Coloring Book,[3] an illustrated tribute to indie rock bands, with a foreword written by Pierre de Reeder of Rilo Kiley.[4] They followed that up in 2011 with The Indie Rock Poster Book.[5] Both books (published by Chronicle Books) are intended to raise awareness for their initiative, its contributing musicians, and the charities which they support.

Music releases[edit]

In December 2013, YBP released a 7" Christmas album, "Wishing for a Christmas Miracle with the Micah P. Hinson Family". The record includes covers of "Silent Night" and "Please Daddy (Don't Get Drunk This Christmas)", a song originally recorded by John Denver for his 1973 album Farewell Andromeda.[6]

On April 14, 2015, YBP released a covers compilation, titled: Good People Rock. The album features 10 exclusive recordings of YBP bands covering other YBP bands, including Andrew Bird, Elvis Perkins, Hayden and others. The album was released by Madic Records, a label founded by Dan Mangan as a subsidiary imprint of Arts & Crafts Productions.[7] It's available in vinyl and digital formats.

Kristian Matsson, who performs under the moniker of The Tallest Man On Earth, wrote and recorded an original theme song for the Yellow Bird Project.[8] The song, "A Field Of Birds", is included as a digital bonus track on the Good People Rock compilation.[9]

Documentary film[edit]

In 2016, YBP released a feature-length documentary, A Matter of Time, which they produced about Kathryn Calder of The New Pornographers and her mother's battle with ALS.[10]


  1. ^ "Charity T-Shirts: Bon Iver, The National, Of Montreal, Rilo Kiley, Bloc Party, The Shins". Yellow Bird Project. Retrieved 2014-08-14. 
  2. ^ Riley, Jack (2009-01-07). "Yellow Bird Project: Harnessing indie power to help those in need" (PDF). The Independent. Retrieved 2011-03-24. 
  3. ^ "Holiday Gift Guide 2009". Time Magazine. Retrieved 2016-07-09. 
  4. ^ Hollands, Courtney (2009-11-10). "Color Me In". The Boston Globe. Retrieved 2011-03-24. 
  5. ^ "Pitchfork Holiday Gift Guide 2011". Pitchfork Media. Retrieved 2016-07-09. 
  6. ^ Murray, Robin (2013-11-11). "Exclusive: Micah P. Hinson Christmas Project". Clash Music. Retrieved 2011-11-14. 
  7. ^ Hudson, Alex (2015-05-03). "Yellow Bird Project Gets Andrew Bird, Hayden, Tallest Man on Earth for Covers Comp". Retrieved 2015-07-15. 
  8. ^ Walker, Tim (2011-06-03). "Yellow Bird Project: Walls of sound". The Independent. Retrieved 2011-06-19. 
  9. ^ "Theme Song". Yellow Bird Project. Retrieved 2014-08-14. 
  10. ^ Devlin, Mike (2016-07-28). "Kathryn Calder raises ALS awareness with personal doc A Matter of Time". The Vancouver Sun. Retrieved 2016-09-07. 

External links[edit]