Yellow Pages Limited

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Yellow Pages Limited
Traded asTSXY
Founded1908; 111 years ago (1908) (as Yellow Media)
Headquarters1751 Richardson St., ,
Number of employees

Yellow Pages Limited (formerly Yellow Pages Income Fund and Yellow Media) is a Canadian publication and internet services company that owns and operates Canadian properties and publications including Yellow Pages directories,, and Its online destinations reach approximately 9 million of unique visitors monthly and its mobile applications for finding local citizens, downloaded over 3 million times. The company was founded following the buyout of Bell Canada's directory business and subsequently acquired SuperPages Canada, the directory publisher for Telus.

In October 2008, Yellow Pages was named one of "Canada's Top 100 Employers" by Mediacorp Canada Inc. and was featured in Maclean's newsmagazine, the only directory publisher to receive this honour.[1]

In March 2011, Yellow Pages sold Trader Corporation to funds advised by Apax Partners for $745 million.[2] Its ticker symbol changed from YLO to Y in 2012.[3]

On January 16, 2018, it was announced that Yellow Pages would cut 18% otherwise, one fifth of its workforce. That very same day, approximately 500 employees were laid off nation-wide. According to its new CEO David Eckert, such measures were essential to ensure short-term financial health of the company, whose stock price took a significant nosedive over the year 2016–2017.

Its headquarters is located at 1751 Richardson Street in Montreal, Québec.

Dividend controversy[edit]

Yellow Media is considered by some Canadian financial writers to be a prime example of why investors should be skeptical of high dividend yields.[4] In 2011, the company maintained a high dividend yield despite close scrutiny,[5][6] before finally cutting dividends and taking a stock price hit.[7]


  1. ^ "Reasons for Selection, 2009 Canada's Top 100 Employers Competition".
  2. ^ Robin Wauters. "Yellow Media Sells Vertical Media Publishing Subsidiary for 745 million in Cash." TechCrunch, March 25, 2011.
  3. ^ Dobby, Christine (May 14, 2014). "Once staggering under $2B in debt, Yellow Media looks to ride brand recognition to new growth". Financial Post. Retrieved February 7, 2018.
  4. ^ John Heinzl. "How not to invest in 2013." The Globe and Mail, December 21, 2012.
  5. ^ John Heinzl. "Yellow Media's dividend under the microscope." The Globe and Mail, March 24, 2011
  6. ^ Todd Johnson. "Risk or Reward: What's Behind Yellow Media's 17% Dividend Yield." Seeking Alpha, June 2, 2011
  7. ^ John Shmuel. "Yellow Media shares plummet after dividend cut". Financial Post, August 4, 2011.

External links[edit]