Yeo Hiap Seng
|Public company (SGX: Y03)
Subsidiary of Far East Organization
|Koh Boon Hwee, Chairman
Melvin Teo, Group CEO
|Products||Food and beverage, property|
|Owner||Far East Orchard (49.5% stake)|
|Parent||Far East Organization|
Yeo Hiap Seng Limited (simplified Chinese: 杨协成; traditional Chinese: 楊協成; pinyin: Yáng Xiéchéng; Pe̍h-ōe-jī: Iûⁿ Hia̍p-sêng, Commonly known as Yeo's) is an investment holding company as well as a drink manufacturer in Singapore and Malaysia. It is a multinational corporation that has offices and market presence in the US, Europe, Australia, New Zealand, Maldives, Mauritius, Mongolia, Pacific Islands, China, Hong Kong, Cambodia, Myanmar, Laos, Vietnam, and Japan. It produces its own Asian drinks and has the license from Pepsico to produce Pepsi, 7 Up, Mountain Dew, Mirinda and Mug Root Beer. In addition, Yeo's also exclusively manages other international brands such as Red Bull, Gatorade, Evian, Volvic, Uni-President, Allswell, Hain Celestial, and Erika Dairies. Some of its house brands (See Below) include H-Two-O, Yeo's Asian Beverages, Justea, and Pink Dolphin.
YHS majority shareholder is Ng Teng Fong's Far East Organization, and it also develops houses and condominiums. The company also has operations in over 60 countries which includes Thailand, China, Singapore, Malaysia, United States and franchises in Indonesia and Mauritius.
Yeo Keng Lian
The company has its history dated back to 1900. Founded by Yeo Keng Lian, a native of Fujian, China, who began his business career making soya sauce in Zhangzhou with the Yeo Hiap Seng Sauce Factory in 1901 and then immigrated to Singapore in the 1930s where he re-established the Yeo Hiap Seng Sauce Factory in 1938. Yeo died in Singapore in 1960.
Although founded in 1938, the company was incorporated in Singapore on 20 December 1955 as Yeo Hiap Seng Canning and Sauce Factory Private Limited and was listed on 7 November 1968 and renamed to its present shorter name.
1990s and beyond
In June 1995, Robert Ng took over as chairman of Yeo Hiap Seng (YHS). His chairmanship came at the same time as his family increased its stake in the company to 24.9%, just short of the 25% threshold above which they would be required by law to make an offer to buy out all other shareholders. This marked a step forward in his fight with Malaysian billionaire investor Quek Leng Chan for control of YHS and its land holdings in Singapore's Bukit Timah district, which could be worth billions of dollars were they redeveloped into residential real estate. In the end, Ng and his father were able to successfully take advantage of squabbles within the Yeo family to buy up 86% of YHS' stock. Their battle to gain control of the company was later described as "one of the most colourful take-over struggles in Singapore's history" and led to YHS' transformation from a food company to a luxury real estate developer.
- Ho, Frankie (20 June 2012). "The Far East Re-organization". The Edge Singapore. pp. 18–20.
- "Tea for Two: Battle for a Great Name and Address", CNN Asianow, 28 July 1995, retrieved 5 June 2009
- Backman 2001, p. 96
- Porter, Barry (1 June 1997), "Transforming a soft-drink sluggard", The Standard, retrieved 15 July 2009