Yerevan Ararat Brandy Factory

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For the other famous brandy producer of Yerevan, see Yerevan Brandy Company.

Coordinates: 40°10′25″N 44°30′04″E / 40.173633°N 44.501176°E / 40.173633; 44.501176

Yerevan Ararat Brandy-Wine-Vodka Factory "NOY"
Open Joint-Stock Company
Industry Drinks
Founded 1877
Headquarters Yerevan, Armenia
Products Cognac
Owner Multi Group Holding
Website Official website

Yerevan Ararat Brandy Factory, officially known as the Yerevan Ararat Brandy-Wine-Vodka Factory, commonly known with its famous brand Noy, is a leading Armenian cognac production company in Yerevan, Armenia, currently owned by Gagik Tsarukyan's Multi Group Holding. It was founded in 1877 during the rule of the Russian Empire. The factory is located on the left bank of Hrazdan river at the centre of Yerevan, occupying the area of the historic Erivan Fortress.

History[edit]

Former Sardar palace. The building of the factory was built on the site of this palace

Nerses Tairyan was a well-known merchant and philanthropist. In 1877 he started industrial production of wine, and later brandy in 1887, at the territory of the former Erivan Fortress. Hovhannes Aivazovsky, who was a relative of Tairyan, helped him to build the factory.

In 1899 Nerses Tairyan leased the factory to Nikolay Shustov, who purchased it a year later for 50,000 roubles. Having established his own business in Moscow in 1863, Shustov became one of the first producers of brandy in Russia. Already in the 1870s "Shustov and Sons" company managed to take into its hands 80% of brandy-wine-vodka-liqueur production in the Russian Empire. In 1901 Nikolay Shustov incognito sent samples of brandy to an exhibition in Paris. The judges, venerable French tasters, unanimously granted Grand Prix to the unknown brandy-maker, but after they found out that he was not French and the brandy was sent from Armenia, they were so astonished, that made an exception for Nikolay Shustov and granted him the privilege to put the word "cognac" on his labels, instead of "brandy", as it should naturally be. Thus, Shustov became the first and only foreign wine-maker all throughout the history of brandy-producing, who was honoured with this privilege.

In 1899 Shustov invited Kyrill Silchenko, who had just finished Nikitin's school of wine-making, to work at the factory. He worked at the factory devotedly and dedicated all his life to the development of production of wine and brandy. This is why Armenians called him "the great Ukrainian son of Armenian people".

Yerevan Ararat Brandy Factory

The current facilities of the Yerevan Ararat Brandy Factory were built in 1938 on the site of the former sardar palace of the Erivan Fortress.[1] The building was designed by architect Rafael Israelyan.

The period when Markar Sedrakian worked at the factory, was called the star-time. The most famous Armenian brandies, based on his technology, were created then. In 1945 at a conference in Yalta, Joseph Stalin offered Winston Churchill a glass of Ararat brandy. Churchill, experienced in noble beverages, each month would receive a box of that brandy from Stalin. Once Churchill noted that the taste of the brandy had changed a bit – it became worse. Stalin’s reaction was immediate: having learned that Margar Sedrakyan -the author of this blend- was exiled, the Soviet leader ordered to set him free, to reinstate in his position of chief technologist of the factory and to give him back the party ticket. So Churchill, the Prime Minister of the United Kingdom, continued to receive his favorite brandy and drink up to a bottle of this beverage in a day. Later, Margar Sedrakyan received the medal of a Hero of Socialist Work.[2]

In 2002, the factory entered Multi Group Concern. Around US$ 50 million were invested into restoration and constructions, acquisition of new bottling line and oak barrels. A number of recipes and technologies were restored by crumbs. With the help of old papers, museum exhibits, family archives, specialists and technologists of the factory assembled and classified the whole invaluable experience, accumulated throughout the period of plant's functioning, and, consequently, the lost and forgotten glorious name of Armenian Brandy was restored.

The factory currently produces several types of Armenian famous brandies including "Noy" and "Araspel". "Noy" is a worldwide well known brandy especially in with its 25-year-old "Brandy Noy Tirakal".

Production[edit]

Noy Classic, 7 years-old Armenian cognac from Yerevan Ararat Brandy Factory

The factory is mainly famous for its Noy and Kremlin Award Armenian cognac brands. The products are exported to many countries of the CIS and Europe, as well as the United States and Australia.

On April 21, 2016, the factory presented its new products of "Noy 30" and "Noy 50" years old Armenia cognac.[3] The ceremony took place in the Multi Grand Hotel at the north of Yerevan, with the presence of president Serzh Sargsyan.[4]

Currently, the Yerevan Ararat Brandy Factory produces a variety of Armenian cognac under the brands Noy and Kremlin Award:[5]

  • Noy 50 Years Old.
  • Noy 30 Years Old.
  • Noy Tirakal, 25 years old.
  • Noy Classic, 7, 10, 15 and 20 years old.
  • Noy Traditional, 3, 5, 7 and 10 years old.
  • Noy Gift, 3, 5, 7 and 10 years old.
  • Noy Araspel, 3 and 5 years old.
  • Kremlin Award, 7, 10, 15 and 20 years old.

The factory's retired brands include:[6]

  • Legends of Sevan, 3, 5 and 7 years old.
  • Erivan Fortress, 3 and 5 years old.

See also[edit]

References[edit]

External links[edit]