Yle Radio Suomi

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Yle Radio Suomi
Yle Radio Suomi logo.png
Broadcast areaFinland
SloganKuule elämä väreissä
(Hear life in colour)
FrequencyFM 93.1–100.3
First air date1 June 1990
FormatMusic and sport
Language(s)Finnish
OwnerYleisradio
WebsiteYle Radio Suomi

Yle Radio Suomi is a radio channel owned and operated by Finland's national public-service broadcaster Yleisradio (Yle). The station's main focus is on music and sport, but it carries a mix of other programmes, including news and phone-ins, as well as up to eight hours a day of regional programming on weekdays (six hours on Saturdays). The channel is also noted for its live coverage of music festivals.

Yle Radio Suomi was established in June 1990 – as part of Yle's restructuring of its radio channels – to be a national network bringing together the country's 20 regional stations. In 2003 the channel's music policy was shifted with the aim of attracting a younger audience.[1] Yle Radio Suomi has consistently been Finland's most listened-to radio station, with a 44% overall audience share in 1999[2] and a 33% overall share (higher among older listeners) in 2013–2014.[3]

References[edit]

  1. ^ Marko Ala-Fossi, "Finnish Radio in a Nutshell" (September 2009).
  2. ^ Ingomar Kloss, M. Abe, eds., Advertising Worldwide: Advertising Conditions in Selected Countries (Springer-Verlag, 2001), ISBN 978-3540677130, pp. 72-73.Excerpts available at Google Books.
  3. ^ "Kansallisen radiotutkimuksen tuloksia" ("National radio survey results"), Finnpanel (accessed 2014-03-24) (in Finnish).
  • This article includes material derived from its counterpart in the Finnish-language Wikipedia fi:Yle Radio Suomi.

External links[edit]