Yle Radio Suomi
|Slogan||Kuule elämä väreissä |
(Hear life in colour)
|First air date||1 June 1990|
|Format||Music and sport|
|Website||Yle Radio Suomi|
Yle Radio Suomi is a radio channel owned and operated by Finland's national public-service broadcaster Yleisradio (Yle). The station's main focus is on music and sport, but it carries a mix of other programmes, including news and phone-ins, as well as up to eight hours a day of regional programming on weekdays (six hours on Saturdays). The channel is also noted for its live coverage of music festivals.
Yle Radio Suomi was established in June 1990 – as part of Yle's restructuring of its radio channels – to be a national network bringing together the country's 20 regional stations. In 2003 the channel's music policy was shifted with the aim of attracting a younger audience. Yle Radio Suomi has consistently been Finland's most listened-to radio station, with a 44% overall audience share in 1999 and a 33% overall share (higher among older listeners) in 2013–2014.
- Marko Ala-Fossi, "Finnish Radio in a Nutshell" (September 2009).
- Ingomar Kloss, M. Abe, eds., Advertising Worldwide: Advertising Conditions in Selected Countries (Springer-Verlag, 2001), ISBN 978-3540677130, pp. 72-73.Excerpts available at Google Books.
- "Kansallisen radiotutkimuksen tuloksia" ("National radio survey results"), Finnpanel (accessed 2014-03-24) (in Finnish).
- This article includes material derived from its counterpart in the Finnish-language Wikipedia fi:Yle Radio Suomi.
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