|Written by||Noriyuki Konishi|
|Original run||January 2013 – present|
|Anime television series|
|Directed by||Shinji Ushiro|
|Produced by||Yoshikazu Beniya (TV Tokyo), Kiyofumi Kajiwara|
|Written by||Yoichi Kato|
|Music by||Kenichiro Saigo|
|Original network||TXN (TV Tokyo), BS Japan, AT-X, Kids Station|
|Original run||January 8, 2014 – March 30, 2018|
|Yo-kai Watch: Exciting Nyanderful Days|
|Written by||Chikako Mori|
|Original run||February 2014 – present|
|4-Panel Yo-kai Watch: Geragera Manga Theater|
|Written by||Coconas Rumba|
|Magazine||CoroCoro Comic SPECIAL|
|Original run||October 2014 – present|
|Yo-kai Watch: 4-Panel Pun-Club|
|Written by||Santa Harukaze|
|Original run||April 2015 – present|
|Komasan 〜A Time for Fireworks and Miracles〜|
|Written by||Shō Shibamoto|
|Original run||April 10, 2015 – September 10, 2015|
|Yo-kai Watch Busters|
|Written by||Atsushi Ohba|
|Original run||June 2015 – October 2015|
Yo-kai Watch (妖怪ウォッチ Yōkai Wotchi)[a] is a mixed-media franchise of role-playing video games and toys, created and developed by Level-5. The first game in the series was released for the Nintendo 3DS in 2013. Four main sequels and several spinoffs, on both Nintendo and mobile platforms, have been released.
Six manga adaptations have also been produced; one, a shōnen manga series that began serialization in Shogakukan's CoroCoro Comic from December 2012, became an award winner. An anime television series produced by OLM, Inc. began airing in Japan from January 2014 and was a ratings success, boosting the franchise in popularity, and began airing in North America from October 2015. An animated film was released in December 2014; with three more films being produced.
- 1 Concept
- 2 Media
- 2.1 Video games
- 2.2 Other
- 2.3 Manga and Comics
- 2.4 Anime
- 2.5 Music
- 3 Merchandise
- 4 Reception
- 5 Notes
- 6 References
- 7 External links
The franchise was first thought up as a "Doraemon" IP, something that could be long lasting over a long period of time. Akihiro Hino, CEO of Level-5, researched extensively what makes a franchise long lasting and came up with Yo-kai Watch.
Yo-kai Watch revolves around befriending Yo-kai that are haunting the city. They are based on traditional Japanese yōkai, but often with clever twists. If one befriends a Yo-kai, they get their friendship medal, an object that allows one to summon Yo-kai. With these, they can summon Yo-kai to either fight other Yo-kai, befriend others, or solve everyday tasks.
The basic plot for most of the media is that the main character (Either Nate or Katie) obtains a Yo-kai Watch through Whisper, a butler Yo-kai. They then befriend Jibanyan, a cat Yo-kai who haunts an intersection because he thinks his owner from when he was alive named Amy called him lame for getting hit by a truck.
The main video game series is a role-playing video game where the player (Nate or Katie) befriends Yo-Kai and fights bad ones. Emphasis is placed on fighting the Yo-kai. All of the main series games have the same battle style; using the 3DS's touchscreen during battles to rotate amongst the player's Yo-kai at will. All of the Yo-kai have special abilities called Soultimate moves that can use an extra powerful move, some being healing moves, but most being attacks.
The first game in the main series, Yo-kai Watch, was announced at the 2011 Tokyo Game Show and first released in Japan on July 11, 2013. It sets the foundation for the rest of the video game franchise, introducing all of the main mechanics.
Yo-kai Watch 2
The second main game in the series, split into two versions, Fleshy Souls and Bony Spirits, was released on July 10, 2014. Yo-kai Watch 2 expands the areas to be explored with nearly 100 new Yo-kai in the present day of the Kemamoto region and the past, where the player time travels to meets traditional Yo-kai and sees their grandfather, who made the predecessor to the Yo-kai Watch. There was also a third version Psychic Specters (Shinuchi (真打 Shin'uchi, "Headliner") released in Japan, featuring characters and scenarios not initially included in Bony Spirits and Fleshy Souls. It was released in the west on September 29, 2017.
Yo-kai Watch 3
Yo-kai Watch 3 was released in July 2016 in two versions, Sushi and Tempura. The game features two main characters playable at the same time: Nate and Hailey. The first half of the game has Nate and his family moving to the United States to the fictional town of St. Peanutsburg, where new American-themed "'Merican" Yo-kai can be found. The other half of the game focuses on Hailey, and her partner Yo-kai Usapyon, who run a detective agency together. A third version, Sukiyaki, was eventually released in Japan on December 16, 2016. On September 27, 2018, Nintendo of America announced that Yo-kai Watch 3 is getting a localization release outside of Japan, set for December 7th 2018 in Europe and February 8, 2019 in North America. Both regions will be getting the definitive Sukiyaki version only.
Yo-kai Watch 4
Yo-kai Watch 4 will be released for the Nintendo Switch in Q1 2019. It will feature character designs from Yo-kai Watch Shadowside. Alongside Yo-kai Watch Shadowside, Yo-kai Watch 4 will also include characters from the original Yo-Kai Watch series as well as the upcoming fifth movie, Yo-kai Watch: Forever Friends.
The Data Carddass game Yo-kai Watch: Tomodachi UkiUkipedia (妖怪ウォッチ ともだちウキウキペディア) was first location tested in late December 2013, and debuted at the Next Generation World Hobby Fair Winter 2014 before being released in early 2014. The game is played much like Bandai's other Data Carddass games, in which the player uses an interface resembling a slot machine to determine the events of a battle between 3 of the player's Yo-kai against 3 enemy Yo-kai, after the player sought them out on the game interface. Winning the game awards the player a card that can be used for future Tomodachi UkiUkipedia play.
A spin-off game, Yo-kai Watch Busters (妖怪ウォッチバスターズ Yōkai Wotchi Basutāzu) was first announced in the April 2015 issue of CoroCoro Comic, allowing up to four players to cooperate in battling boss Yo-kai. The first two versions of the game, Aka Neko-dan (赤猫団, "Red Cat Troupe") and Shiro Inu-tai (白犬隊, "White Dog Corps"), were released on July 11, 2015. Announced alongside Yo-kai Watch Busters was the upcoming third game in the main series, Yo-kai Watch 3 which features two main characters playable at the same time. Nate and his family have moved to the United States to the fictional town of St. Peanutsburg, where new American-themed "Merican" (メリケン) Yo-kai can be found. The other half of the game focuses on Hailey Anne Thomas, introduced to the anime series in the second season, and her partner Yo-kai Usapyon. Accompanying these games' releases were announcements of Yo-kai Sangokushi (妖怪三国志, lit. "Yo-kai Three Kingdoms") in collaboration with Koei Tecmo's Romance of the Three Kingdoms series as well as several mobile games. On June 27, 2018, it was confirmed from Nintendo, that Yo-kai Watch Busters is being localized to the other regions as Yo-kai Watch Blasters (using the same name as from the Blasters minigame in Yo-kai Watch 2), slated for a September 7 release date. These will be known under the two game versions; Red Cat Corps, and White Dog Squad. A post-release update is planned, which was rumored to be "Moon Rabbit Crew".
In August, a collaboration with Ubisoft to release a special version of the Just Dance series was announced, set to feature songs from the anime's soundtrack, was released on December 5, 2015. A free expansion for the two Yo-kai Watch Busters games called Getto-gumi (月兎組, "Moon Rabbit Crew") was released on December 12, 2015, adding characters and settings featured in second anime feature film Yo-kai Watch: Enma Daiō to Itsutsu no Monogatari da Nyan!.
On June 27, 2018, Level-5 and GungHo Online Entertainment. announced the release of Yo-kai Watch World, in a special live stream on that day. (Before the same-day release of the game, it was teased online as a "game that will shock the world", as stated from Level-5.) Said to compete with Pokémon Go, it featured many new gameplay mechanics, as well as the battle sequences being similar to the original 3DS games. Currently, it's only able to work within Japan, as other locations do not mostly work outside of Japan.
Yo-kai Watch Blasters: Red Cat Corps and Yo-kai Watch Blasters: White Dog Squad both released outside of Japan and South Korea with the localization release on September 7, 2018. During the September 13 issue of the Nintendo Direct, Yo-kai Watch Blasters: Moon Rabbit Crew was announced as part of the Direct's 3DS headlines. This meant that Moon Rabbit Crew is not going to be a separate game and will be part of the base game as additional content, unlike Japan's release of Moon Rabbit Crew as a separate retail game. Moon Rabbit Crew was released to both games on September 27, 2018. For unknown reasons, Europe was the first region to get the Moon Rabbit Crew update at around 12 p.m. Eastern time, way earlier than North America's update release (which was delayed by over 10 hours until around 7:45 p.m. Eastern, after the European release debuted).
- Yo-kai Watch Blasters (Nintendo 3DS, 2015) – released worldwide (outside Korea) on September 7, 2018, with Moon Rabbit Crew update release on September 27, 2018
- Yo-kai Watch Dance: Just Dance Special Version (Wii U, 2015) – Co-developed and published by Ubisoft as part of the Just Dance series
- Yo-kai Sangokushi (Nintendo 3DS, 2016) – Collaboration with Koei Techmo's Romance of the Three Kingdoms series
- Yo-kai Watch Blasters 2 (Nintendo 3DS, 2017)
- Yo-kai Land (iOS, Android, 2015) – Produced by Hasbro
- Yo-kai Taiso Dai-Ichi Puzzle da Nyan (ようかい体操第一 パズルだニャン Yōkai Taisō Dai-Ichi Pazuru da Nyan, lit. "Yo-kai Exercise No. 1: Puzzle Meow) (iOS, Android, 2013)
- Yo-kai Watch: Puni Puni (妖怪ウォッチ ぷにぷに Yōkai Wotchi Puni-puni) (iOS, Android, 2015)
- Yo-kai Watch: Wibble Wobble (iOS, Android, 2016)
- Yo-kai Watch: Gerapo Rhythm (妖怪ウォッチ ゲラポリズム Yōkai Wotchi Gerapo Rizumu) (iOS, Android, 2018)
- Yo-kai Daijiten (妖怪大辞典, lit. "Great Yo-kai Dictionary") (iOS, Android, 2018)
- Yo-kai Watch World (妖怪ウォッチワールド, Yōkai Wocchi Wārudo) (iOS, Android, June 27, 2018) – Co-produced by GungHo Online Entertainment inc., with a Google Maps-based engine
- Yo-kai Watch: Medal Wars (妖怪ウォッチ メダルウォーズ Yōkai Wocchi Medaru Wōzu) (iOS, Android, 2019) – Co-produced with Netmarble
Manga and Comics
Six manga adaptations based on the series have been published by Shogakukan. A shōnen manga series by Noriyuki Konishi began serialization in CoroCoro Comic from December 15, 2012. This series has been licensed by Viz Media under its Perfect Square imprint. A shōjo manga series by Chikako Mori, titled Yo-kai Watch: Exciting Nyanderful Days (妖怪ウォッチ～わくわく☆にゃんだふるデイズ～ Yōkai Wotchi ~Wakuwaku Nyandafuru Deizu~), began serialization in Ciao magazine from December 27, 2013. A yonkoma series by Coconas Rumba, titled 4-Panel Yo-kai Watch: Geragera Manga Theater (4コマ妖怪ウォッチ ゲラゲラマンガ劇場 Yonkoma Yōkai Wotchi Geragera Manga Gekijō), began serialization in CoroCoro Comic SPECIAL from October 2014. Another yonkoma series by Santa Harukaze, titled Yo-kai Watch 4-Panel Pun Club (妖怪ウォッチ 4コマだじゃれクラブ Yōkai Wotchi Yonkoma Dajare Kurabu), began serialization in CoroCoro Ichiban! from April 2015. A shōnen and seinen manga series by Shō Shibamoto, titled Komasan 〜A Time for Fireworks and Miracles〜 (コマさん 〜ハナビとキセキの時間〜 Komasan 〜Hanabi to Kiseki no Jikan〜), began serialization in HiBaNa on April 10, 2015 and ended on September 10 of that year. A manga series based on Yo-kai Watch Blasters by Atsushi Ohba began serialization in CoroCoro Comic in June 2015 and ended in October of that year. A comic book series was announced in January 2017, courtesy of IDW Publishing, and was released in May 2017. It lasted for three issues.
Noriyuki Konishi version
Yo-kai Watch: Exciting Nyanderful Days
|1||December 25, 2014||ISBN 978-4-09136-714-3|
|2||October 30, 2015||ISBN 978-4-09137-888-0|
|3||July 22, 2016||—|
Yo-kai Watch: 4-Panel Pun-Club
|1||June 18, 2015||ISBN 978-4-09281-232-1|
|2||January 28, 2016||ISBN 978-4-09281-233-8|
Yo-kai Watch Busters
|1||September 28, 2015||ISBN 978-4-09142-100-5|
4-Panel Yo-kai Watch: Geragera Manga Theater
|1||October 28, 2015||ISBN 978-4-09142-105-0|
Komasan: A Time for Fireworks and Miracles
|1||December 11, 2015||ISBN 978-4-09187-427-6|
An anime television series based on the game, produced by OLM, began airing in Japan on TX Network on January 8, 2014. Most of the epsoides focus on Nathan "Nate" Adams solving problems caused by Yo-kai. It has a higher focus on comedy than the games. Some of the episodes have a "Mini-Corner" which features one of the main Yo-kai characters.
On April 7, 2015, Level-5 unveiled a promotional video for a second season of the anime series, which premiered in July 2015. The second season features a new protagonist named Hailey Anne Thomas and her Yo-kai companion Usapyon. It also features new models of the Yo-kai Watch called the "Yo-kai Watch Model U" and the "Yo-kai Watch Dream" model. The third season of the anime series premiered on January 6, 2017, and entered a Busters Arc in July. In February 2018, a sequel series titled Yo-kai Watch Shadowside started airing after the original series ended on March 30, 2018. The first two episodes of the Shadowside anime were broadcast as an hour-long special on April 13, 2018.
Four Yo-kai Watch movies have been made. The first one, Yo-kai Watch: The Movie, was released in Japan on December 20, 2014, The second, Yo-kai Watch: Enma Daiō to Itsutsu no Monogatari da Nyan!, was released in Japan on December 19, 2015, and the third movie, Yo-kai Watch: Soratobu Kujira to Double no Sekai no Daibōken da Nyan!, an anime and live action movie, was released in Japan on December 17, 2016 The fourth film, Yo-kai Watch Shadowside: Oni-ō no Fukkatsu, opened in Japan on December 16, 2017. A fifth movie, Yo-kai Watch: Forever Friends, has been announced to be released in Japan on December 14, 2018.
The series is being released on DVD box sets, along with rental DVDs, in Japan by Kadokawa Media Factory. Every episode to date is available for streaming on multiple video on demand services in Japan, such as Hulu and Rakuten Video Showtime.
At the premiere of the Yo-kai Watch film, Level-5's president Akihiro Hino officially announced that the Yo-kai Watch anime would begin broadcast internationally in 2015. He also jokingly requested Etsuko Kozakura and Tomokazu Seki, who voice Jibanyan and Whisper respectively, to "study English".
In North America
Dentsu Entertainment USA announced in April 2014 that they were seeking broadcast and merchandising partners in North America for the anime. The anime began broadcast as a 26-episode season on Disney XD on October 5, 2015, with the official Yo-kai Watch YouTube channel posting episodes a month later. Since the show had performed well, a second season (no relation to the Japanese second season) with an additional 50 episodes was broadcast on August 1, 2016. The third season premiered on July 2, 2018, on Disney XD US.
The first movie was also brought over, as a special screening one day screening, on October 15, 2016. Those who attended got a Hovernyan medal. The first season and the movie are currently streaming on Netflix.
MarVista Entertainment has licensed the series in Latin America.
In Europe and Africa
Viz Media Europe has licensed the series in Europe, Russia, and Africa. They premiered the anime in the UK and Ireland on Cartoon Network on April 23, 2016. In France it showed on three different stations: Boing in April, 2016, Gulli in September, 2016, and Cartoon Network France in March, 2017. Other countries it aired in are Germany and Austria (Nickelodeon), Spain and Africa on Boing, Belgium and the Netherlands on Nickelodeon, and Israel on Noga. Cartoon Network also has it airing on their Portugal, Turkey, Poland and the Nordic, Central and Eastern Europe feeds, starting in Spring 2016.
Viz has also hired Bulldog Licensing and German brand-management company m4e to repersent the brand in the UK and German-speaking territories, respectively.
In Other Asian Countries
In Australia and New Zealand
The music for the games and anime series is composed by Level-5 employee Kenichiro Saigo. The following themes are used in both the video games and anime series. All opening themes are performed by King Cream Soda, with lyrics by m.o.v.e vocalist Motsu. The anime themes are also dubbed into English for its North American broadcast.
Various toys, such as the eponymous Yo-kai Watch and Yo-kai Medals, have been produced based on the series, receiving high commercial success. Hasbro released a toy line based on the series worldwide in December 2015. In July 2016, Square Enix's MMORPG Final Fantasy XIV: A Realm Reborn held a special crossover event lasting until October which allowed players to gather Medals from existing in-game battles and exchange them for minions modeled after the franchise's titular Yo-kai as well as weapons inspired by them. In January 2018, McDonald's began offering Yo-kai Watch toys in US Happy Meals, alongside Shopkins.
The original Yo-kai Watch game received a score of 36/40 from Famitsu, with its sequel Yo-kai Watch 2 also scoring 36/40. Yo-kai Watch 2 won the Grand Prize in the Japan Game Awards. It also won 3 other awards: The Best Sales Award, and two Excellence Awards (for the 2nd game and its third version). In 2014, Yo-kai Watch's manga in CoroCoro Comic won the 38th Kodansha Manga Award in the Best Children's Manga category. In the following year, it also was awarded the Best Children's manga at the 60th Shogakukan Manga Awards.
When the anime first aired, in 2014, the franchise became really popular in Japan. By February, the first game, which originally sold only 53,654 copies, was at over 500,000 shipped and the anime was surpassing Pokémon in the TV rankings;being compared to it and being dubbed the "Pokémon Killer" By the second game's release, the first game had sold 1,195,287 copies and the second game surpassed that at release at 1,316,707 copies. The third version also impressed, at 1,244,171 units.
Even the president of Level-5, Akihiro Hino, was surprised by Yo-kai Watch's popularity. "While I did believe that it would get its break, honestly, to have it come this far, where the children of Japan would get so hopped-up on youkai, to the point where all the goods would sell out, is something I didn’t expect." They were the second most popular characters in Japan, in a survey by Video Research Ltd. Explanations for its popularity ranged from catchy songs and dances, to being something parents and kids could enjoy together, to "weird adults" not being interested in it. Hino himself said that it was the relatable characters and situations relatable to modern kids that made it popular.
This also translated into toy sales, racking in 55.2 billion yen for Namco Bandai. Yo-kai Watch toys were frequently out of stock; people having to wait in lotteries to get a Yo-kai Watch and search hard for medals. Other merchandise had to wait longer because of the long licensing wait times. This demand made it the second highest product in Nikkei Trendy that year.
It was a top seller in many other areas as well: The Yo-kai Watch Guide was the number one book in 2014, its first theme song, Geragerapo no Uta, was the number 50 song on the Oricon Singles Chart, and the movie had the highest opening of any Japanese film since 2000. Yo-kai Watch even had a special segment on Kohaku Uta Gassen, Japan's most viewed music program.
By 2015, sales had started to fall to numbers ranging from around a quarter to 1/8 of what they were the previous year. Prices were cut and there was less visible excitement among children. By the time the third games were released, in 2016, it was on a downward slope with the game launching with about half of what the second games did, with 632,135 units and the third version of the game launched with half of what the first versions sold with 337,979 units. The toy sales were 10.4 billion yen in toy sales and estimated to be at 6.3 billion yen in 2017.
Analysts had a few theories on why Yo-kai Watch was falling. Ken Hōri of The Business Journal and Ollie Barder of Forbres thought it was mainly distribution issues; products that were ordered from the summer vacation were over stocked, because of the six-month waiting period for copyright approvals. Another reason he had was that the toys had incompatible medals with later watches, leading to a loss of interest. Barder and Sato of Siliconera also mentioned oversaturation, with it being Sato's main focus.
Unlike in its native Japan where it experienced a short period of great popularity, Yo-kai Watch had an overall underwhelming performance in the United States. The original game sold less than 400,000 units there on its first day in stores, while Disney XD's English broadcast of the anime series has estimated only 100,000-300,000 viewers per episode. Despite the franchise's unsatisfactory western response, it maintains a cult following. The franchise is also popular in Europe, with the original game's sales out pacing the Japanese release as of October.
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