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Not to be confused with Yahoo!.
For other uses, see Yoo-Hoo (disambiguation).
Yoo-hoo logo.gif
Type Chocolate beverage
Manufacturer Dr Pepper Snapple Group
Country of origin United States
Introduced 1926
Website www.yoo-hoo.com

Yoo-hoo is an American brand of chocolate beverage that originated in New Jersey in 1926 and that is currently manufactured by Dr. Pepper Snapple Group.

Being neither a soda nor a milk drink, its actual ingredients have long been the topic of speculation. But its official ingredients are water, high fructose corn syrup, whey (from milk) and less than 2% of: cocoa (alkali process), nonfat dry milk, natural and artificial flavors, sodium caseinate (from milk), corn syrup solids, calcium phosphate, dipotassium phosphate, palm oil, guar gum, xanthan gum, mono and diglycerides, salt, spice, soy lecithin, niacinamide (vitamin B3), sucralose, vitamin A palmitate, riboflavin (vitamin B2), vitamin D3.[1]


Yoo-hoo originated in New Jersey in the 1920s as a fruit drink called "Tru-Fruit" sold by Italian-American Natale Olivieri in his small store. Olivieri soon found a way to produce a chocolate soft drink that wouldn't spoil in the summer heat as chocolate milk often did.[2] The name "Yoo-hoo", already applied to Olivieri's fruit drinks, became associated with the chocolate-flavored drink as well.

A bottling plant was opened up in Batesburg, South Carolina, by Thomas Giresi in the 1940s.

In the 1960s, an advertising campaign targeted the drink to an older public, featuring Yogi Berra and his New York Yankees teammates. Berra, in a pin-striped business suit, drinks a bottle of Yoo-hoo, lifts it next to his cheek, and says with a smile, "It's Me-He for Yoo-Hoo!"

BBC Industries purchased the rights to Yoo-hoo sometime in the 1950s and retained ownership until 1976, when it was sold to Iroquois Brands. Yoo-hoo was sold again in 1981 to a group of private investors, which owned the brand until 1989, when it was sold to the French conglomerate Pernod Ricard.

In 2001, Pernod Ricard sold Yoo-hoo to Cadbury Schweppes, with production responsibilities falling to CS's Mott's group and marketing and advertising responsibilities under Snapple. This led to an increased awareness of the once-popular beverage.

The soft drink company's headquarters currently reside in Tarrytown, NY with plants in Carlstadt, New Jersey and Aspers, Pennsylvania. The Opelousas, Louisiana, location closed in 2009. At one time, Yoo-hoo owned several other chocolate drink brands as well, including Choc-Ola (now owned by Choc-Ola Corporation under U.S. Trademark 77,768,627); Brownie (now owned by Orca Beverage under U.S. Trademark 85,510,836); Cocoa Dusty (current owner unknown); and Chocolate Soldier (now owned by an individual under U.S. Trademark 86,071,518).

In May 2008, Cadbury-Schweppes split into the Cadbury candy business and the Dr. Pepper Snapple Group soft drink firm, of which Yoo-hoo is now part.

In February 2009, ABC News reported that the "Pope loves Yoo-hoo!" and headlines flooded the news wires after a Vatican spokesman accompanying Pope Benedict XVI on a U.S. tour casually revealed that the Pope wanted "a couple of cases of that American chocolate drink he likes" on board. As Popes do not give commercial endorsements, a subsequent statement denied that the Pontiff had any particular preference among American soft drinks.[3]


Yoo-hoo comes in several flavors,[4] including chocolate, double fudge and strawberry.

See also[edit]


  1. ^ "All About Chocolate". Yoo-Hoo website. Mott's LLP. Retrieved July 3, 2014. 
  2. ^ "About Yoo-hoo". Yoo-hoo.com. Retrieved 2012-10-22. 
  3. ^ Blakemore, Bill (2009-02-11). "Does the Pope Wear Prada?". ABC News. Retrieved 2013-11-29. 
  4. ^ Yoo-Hoo Products List

External links[edit]