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Type of site
Video chat, Webcasting
Available in 15 languages
Key people Adi Sideman
Slogan(s) Broadcast, watch, connect — all in real time.
Alexa rank Increase 3,348 (Global 1/2016)
Commercial Yes
Registration Optional
Launched September 2011; 5 years ago (2011-09)

YouNow is a live broadcasting service where users stream their own live video content or interact with the video streams of other users in real time.[1] The service is available on its website, on Android and iOS apps.

As of August 2015 the service handles 150,000 broadcasts each day.[2]

The majority of the users of YouNow are under 24 years old.[3] Many users perform music or dance,[4] others talk or make jokes. There was some media attention in 2015 on a number of users who film themselves sleeping.[5] A tag-based topic system enables viewers to browse content of their choice, while trending streams enable users to locate more popular webcasters.

It runs a partner program through which popular broadcasters can earn money.[6] Virtual goods bought by viewers are used to acclaim videos; the resulting revenue is split between YouNow and the video creator,[4] with about 60% going to the latter.[7]

It competes with apps like Meerkat and Periscope[6] although others have compared it with sites like Chatroulette.[5]

YouNow was founded by Adi Sideman[3] in September 2011,[8] but significantly grew in popularity during 2014 and 2015[6] following significant changes to the service.[4] A round of funding in 2015 raised $15 million from venture capitalists, bringing the total invested to $30 million.[2]

YouNow bought live streaming company in 2013,[9] user accounts being merged into YouNow.

MTV partnered with YouNow for the 2014 MTV Video Music Awards.[3] The Huffington Post has started streaming a live show on YouNow weekly since August 2015.[10]

In 2016, the Shorty Awards included for the first time a category "YouNower of the Year".[7]

America's Got Talent partnered with YouNow to hold auditions for Season 11 with the final auditions on YouNow held live in YouNow HQ on Times Square, on March 1, 2016.


  1. ^ Tynan, Dan (April 13, 2015). "Meet YouNow, the Live-Casting App that Teens Love and Parents Fear". Yahoo! Tech. Retrieved 2016-01-27. 
  2. ^ a b "YouNow, A "Live" Social Network, Raises $15 Million in Fresh Funding". TechCrunch. 2015-10-05. Retrieved 2016-01-27. 
  3. ^ a b c Maya Kosoff (2015-04-29). "Teens are going crazy for YouNow, a livestreaming app with 100 million monthly user sessions". Business Insider. Retrieved 2016-01-27. 
  4. ^ a b c Peter Kafka (2014-10-29). "YouNow Is the Live Video Amateur Hour That Nearly Died. Now It's Booming. Here's How.". Retrieved 2016-01-27. 
  5. ^ a b Amada Schupak (2015-04-14). "Is the YouNow live-stream app a parent's nightmare?". CBS News. Retrieved 2016-01-27. 
  6. ^ a b c Natalie Jarvey (2015-10-13). "Live-Streaming Startup YouNow Taps Fullscreen Veteran (Exclusive)". Hollywood Reporter. Retrieved 2016-01-27. 
  7. ^ a b Kerry Flynn (2016-01-19). "Shorty Awards 2016 Nominees Brings Periscope, YouNow Stars Legitimacy In Media Industry". International Business Times. Retrieved 2016-01-27. 
  8. ^ Bonnie Cha (2013-02-12). "YouNow Gives Stage to Internet's Wannabe Stars, Leaves Judgment in Your Hands". All Things D. Retrieved 2016-01-27. 
  9. ^ Peter Kafka (2013-03-14). "YouNow, Web Video's Live Amateur Hour, Bulks Up by Buying Blog TV". All Things D. Retrieved 2016-01-27. 
  10. ^ Mike Shields (2015-08-18). "Huffington Post Teams Up With Live Streaming Service YouNow on Weekly Show". The Wall Street Journal. Retrieved 2016-01-27.