YouTube Play Button
These are distinct from the YouTube Awards, which are intended to recognize the best quality videos. YouTube Creator Rewards are based on a channel's subscriber count, but are awarded at the sole discretion of YouTube. Each channel is reviewed before an award is issued, to ensure that the channel follows the YouTube community guidelines. YouTube reserves the right to refuse to hand out a Creator Reward, which it did not give to select channels with horror or political content, and various critics.
When a verified YouTuber reaches a specific milestone and is deemed eligible for a YouTube Creator Reward, they are awarded a relatively flat trophy in a metal casing with a YouTube play button symbol. The trophies are of different sizes: each button and plaque gets progressively bigger the more subscribers the channel gets.
There are currently three different tiers of rewards, plus a fourth that has been awarded only once:
- The Silver Play Button, for channels that surpass 100,000 subscribers. The old version was made of nickel-plated cupronickel alloy. The new version (as of March 1, 2017) is 92% nickel, 5% carbon and 2.5% zinc, with traces of other metals. In March 2018 the look of Silver Play Button was updated from a metal button housed within a window box with the channel's name printed on the front glass pane to a cleaner-looking flat designed metal plaque award featuring the channel name's embossed on it.
- The Gold Play Button, for channels that surpass 1,000,000 subscribers. It is made of gold-plated brass. In March 2018 the look of Gold Play Button was updated from a metal button housed within a window box with the channel's name printed on the front glass pane to a cleaner-looking flat designed metal plaque award featuring the channel name's embossed on it.
- The Diamond Play Button, for channels that surpass 10,000,000 subscribers. It is made of silver-plated metal inset with a large piece of crystal in the shape of a play button triangle.
- The Ruby Play Button, for channels that surpass 50,000,000 subscribers. On December 18, 2016, YouTuber PewDiePie was the first YouTuber to receive a ruby colored trophy as a gift for reaching 50,000,000 subscribers. It was made in the shape of his channel's logo: a hand giving a "bro fist", or a fist bump. It also came with several mini-awards to be gifted to subscribers that had been subscribed the longest and were still active. It is not referenced in the Creators Award page, and it is unknown if such a trophy will be given out to any other YouTuber who surpasses the milestone in the future.
- "YouTube Creator Rewards". YouTube. Retrieved April 12, 2016.
- Weiss, Geoff (February 6, 2018). "YouTube On 'Play Button' Awards: "Not All Creators Who Apply Will Receive Awards" - Tubefilter". Tubefilter. Retrieved June 9, 2018.
- Alexander, Julia (February 2, 2018). "YouTube says 'not all creators who apply' for Creator Awards will receive them". Polygon. Retrieved June 9, 2018.
- "YouTube Creator Hub". YouTube. Retrieved February 1, 2017.
- "What is the Gold Play Button REALLY Made Of?". YouTube. Retrieved June 6, 2017.
- "What is the NEW Silver Play Button REALLY made of?!". YouTube. Retrieved April 29, 2018.
- Acuna, Kirsten (July 19, 2012). "YouTube Is Rewarding Its Most Popular Users With Gold". Business Insider. Retrieved April 12, 2016.
- Cohen, Joshua (June 29, 2012). "YouTube Gives 24-Karat Gold 'Play Button' to Channels with 1M+ Subs". Tubefilter. Retrieved April 12, 2016.
- Brouwer, Bree (July 24, 2015). "YouTube Gives New Diamond Play Button To Channels With 10 Million Subscribers". Tubefilter. Retrieved April 12, 2016.
- Dillon, Poppy (August 3, 2015). "YouTube Announced Diamond Play Button". TenEighty. Retrieved April 12, 2016.
- "PewdiePie's video on receiving the award". Retrieved May 1, 2017.
- "YouTube Sends PewDiePie Custom Ruby Play Button To Commemorate 50 Million Subscribers". TubeFilter. Retrieved May 1, 2017.
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