YouTube Rewind 2018: Everyone Controls Rewind
|"YouTube Rewind 2018: Everyone Controls Rewind"|
|YouTube Rewind episode|
Thumbnail in YouTube Rewind 2018
|Directed by||Kai Hasson|
|Produced by||Jeffrey Sabin-Matsumoto and Finley Wise|
|Featured music||The Hood Internet|
|Original release date||December 6, 2018|
YouTube Rewind 2018: Everyone Controls Rewind (also known as YouTube Rewind 2018) is a video that was uploaded to the YouTube Spotlight channel on video-sharing website YouTube on December 6, 2018, as part of the YouTube Rewind series. The video prominently featured references to Fortnite Battle Royale and starred YouTubers and online celebrities such as Will Smith, Ninja, Trevor Noah and John Oliver. It is the first video in the YouTube Rewind series to feature a combination of animation and live-action sequences.
YouTube Rewind 2018 was panned by critics, YouTubers and viewers, who subsequently dubbed it "the worst rewind, and video ever". The video was criticized for obscure trending, or unpopular YouTubers; lack of references to recent deaths such as Stephen Hawking, Stefán Karl Stefánsson, Avicii, TotalBiscuit and Stan Lee; and exclusion of many YouTubers such as Shane Dawson, MrBeast and PewDiePie, the most subscribed YouTube channel, as well as popular feuds such as KSI vs Logan Paul and PewDiePie vs T-Series. However, the animation (especially Jaiden Animations' scene depicting her riding on PewDiePie's chair) was praised and Will Smith's reactions in the video became an Internet meme.
YouTube Rewind 2018 amassed 29.4 million views within 24 hours of release, making it the 13th most-viewed YouTube video in the first 24 hours. As of January 13, 2019, it has over 160 million views and over 15.3 million dislikes, making it the most-disliked YouTube video.
On December 27, 2018, YouTuber PewDiePie released his own version of YouTube Rewind titled "YouTube Rewind 2018 but it's actually good", which within two days of its release became the most-liked non-music video on YouTube. As of January 15, 2019, it has 7.5 million likes, making it the 48th most liked video on YouTube.[original research?]
The video is themed around everyone being able to control YouTube Rewind, with various featured personalities describing what events they want to review. The video begins with actor Will Smith suggesting the inclusion of popular video game Fortnite and YouTuber Marques Brownlee in the video. The camera then cuts to Brownlee, other YouTubers and Twitch streamer Ninja conversing inside of a battle bus, a Fortnite reference.
The following scene depicts a group of YouTube personalities surrounding a campfire. Casey Neistat and the Merrell Twins suggest that the Rewind should mention K-pop, after which the video cuts to Neistat, among others, imitating the music video of "Idol" by K-pop group BTS.
The video then cuts back to the campfire, as one YouTuber proposes a reference to the wedding of Prince Harry and Meghan Markle, but comedian Michael Dapaah establishes that the internet meme 'Bongo Cat' will be the groom. Following the wedding scene, Safiya Nygaard suggests a science experiment involving melting lipstick. Another then suggests the inclusion of electronic musician Marshmello, whose mask is removed, revealing Mason Ramsey underneath. The video then cuts to a group eating a mukbang in Korea.
Eventually, the scene shifts back to the campfire, when animator TheOdd1sOut suggests the inclusion of the "In My Feelings" challenge. The video rapidly cuts between scenes of various YouTubers and celebrities dancing to Drake's song "In My Feelings", including scenes of talk show hosts Trevor Noah and John Oliver performing dances from Fortnite. Here, animator Jaiden Animations included several easter eggs, comprising references to other memes and events of the year, such as Ugandan Knuckles and the KSI vs. Logan Paul boxing match, a group of items on the wall that spell out "Sub 2 Pewdiepie", as well as PewDiePie's swivel chair.
The video once again cuts back to the group sitting around the campfire, with Lilly Singh claiming that the video should feature "the people who managed to do something bigger than themselves". One group member then decides to read a faux comments section for further suggestions on what to feature in the Rewind.
Various comments are featured, leading to the inclusion of more pop culture moments that took place over the past year. Some (including actress Lele Pons) take part in a fashion show, wearing the iconic costumes featured in Kanye West and Lil Pump's "I Love It" music video, followed by references to the 2018 FIFA World Cup and the Dame Tu Cosita dance craze. The 'Sister Squad' (James Charles, Dolan Twins and Emma Chamberlain) are then shown in outer space, driving a car resembling Elon Musk's Tesla Roadster.
The video ends with Smith laughing and watching the aforementioned battle bus through a pair of binoculars. While the credits are playing, Primitive Technology is featured, sculpting the YouTube Rewind logo with clay.
Below is a list of starring cast members in YouTube Rewind 2018, derived from the video's description:
- Adam Rippon[n]
- Afros e Afins por Nátaly Neri
- Alisha Marie
- Ami Rodriguez[n]
- Anwar Jibawi
- BB Ki Vines
- Bie The Ska
- Bilingirl Chika[n]
- Bongo Cat (@StrayRogue and @DitzyFlam)[a][n]
- Bokyem TV[n]
- Casey Neistat
- Collins Key[n]
- Dagi Bee[n]
- Diva Depressão[n][n]
- Dolan Twins
- Dotty TV[n]
- Elle Mills[n]
- Emma Chamberlain[n]
- Enes Batur
- FAP TV
- Furious Jumper[n]
- Gabbie Hanna
- Gen Halilntar [n]
- Hannah Stocking[n]
- How Ridiculous[n]
- James Charles[n]
- John Oliver
- Jubilee Media[n]
- Katya Zamolodchikova
- Kaykai Salaider[n]
- Kelly MissesVlog[n]
- Krystal Yam & family
- LA LATA
- Lele Pons
- Life Noggin[a][n]
- Lilly Singh
- Liza Koshy
- Lucas the Spider[a][n]
- Luisito Comunica (Rey Palomo)
- Manual do Mundo
- Marques Brownlee
- Mason Ramsey[n]
- Me Poupe!
- Merrell Twins
- Michael Dapaah
- Molly Burke
- Ms Yeah[n]
- Muro Pequeno
- Nick Eh 30[n]
- Noor Stars
- Pinkfong Baby Shark[n]
- Primitive Technology[n]
- Rosanna Pansino
- Rudy Mancuso
- Safiya Nygaard
- Sam Tsui
- SHALOM BLAC
- Simone Giertz
- Sofia Castro[n]
- Technical Guruji
- The Try Guys
- Tiền Zombie v4
- Trevor Noah
- Trixie Mattel
- Will Smith[n]
- Yes Theory[n]
- a Animation only
- n Debut in YouTube Rewind
Upon its release, Everyone Controls Rewind was overwhelmingly panned, receiving extensive backlash from critics, YouTubers and viewers alike, with many YouTubers deeming it the "Worst Rewind ever". Criticisms ranged from the inclusion of celebrities and personalities who are not affiliated with YouTube (such as Will Smith, Ninja, John Oliver, and Trevor Noah) as well as the exclusion of major YouTube personalities, such as Shane Dawson, KSI, Logan Paul, MrBeast and PewDiePie, and popular feuds such as KSI vs. Logan Paul and PewDiePie vs. T-Series.
Other criticisms viewers voiced with the video included what they had seen as the video's overuse of some trends, many of which were classified as outdated or unpopular, including Fortnite, as well as the lack of variety in references. It was also prominently criticized for its social commentary, which some felt was shoehorned into the video. A point of specific criticism was that Everyone Controls Rewind was seen by some to promote the behavioral health services of BetterHelp, despite the controversy surrounding the company. Others were angered that the video never brought up the deaths of Dolores O'Riordan, Stephen Hawking, Craig Mack, Avicii, Verne Troyer, TotalBiscuit, Anthony Bourdain, XXXTentacion, Stefán Karl Stefánsson, Aretha Franklin, Mac Miller, R. Lee Ermey, Stan Lee and Stephen Hillenburg, despite each of their deaths having made a major impact on the YouTube community. Many people were also angered with PewDiePie's exclusion, as his channel is the most-subscribed on the platform.
Everyone Controls Rewind incorporated user comment suggestions as a part of the video, although many viewers stated that the trends that the video included were unpopular to majority of the community, calling YouTube "out of touch" with its viewers and their interests. Julia Alexander of The Verge suggested that YouTube Rewind had intentionally left out the biggest moments on the platform in 2018 in an attempt to appease worried advertisers over controversies that had plagued the platform over the past 2 years: "it's [...] increasingly apparent, however, that YouTube is trying to sell a culture that's different from the one millions of people come to the platform for, and that's getting harder for both creators and fans to swallow". Meira Gebel of Business Insider shared a similar sentiment, saying that "The video appears to be an attempt for the company to keep advertisers on its side following a rather rocky 2018."
Swedish YouTuber PewDiePie (Felix Kjellberg), who has the most subscribers of all time, criticized Everyone Controls Rewind, stating: "I'm almost glad I'm not in it, because it's such a cringy video at this point", adding that "Rewind [used to be] something that seemed like a homage to the creators that year [...] It was something cool to be a part of". He further criticized the over-saturation of the video game Fortnite and the inclusion of people that aren't YouTube personalities, and not mentioning the outpouring of support on YouTube for those who died during the year, including actor Stefán Karl Stefánsson. On top of his criticism, he, along with FlyingKitty, Grandayy and Dolan Dark, created their take of YouTube Rewind on December 27, 2018, titled "YouTube Rewind 2018 but it’s actually good", which focused on the notable memes of 2018. It received more than 7 million likes in less than 2 days, making it the most liked non-music video on YouTube, while also having almost 3 times the amount of likes compared to the official YouTube Rewind video.
Marques Brownlee, who was prominently featured in the video, said Rewind had once been a "big celebration of YouTubers and the biggest events that had happened on the site in a particular year. [...] It became an honor to be included in Rewind. But now YouTube saw Rewind as a way to showcase all the best stuff that happens on YouTube for advertisers." He concluded that "[I]nstead of honoring creators, it is now a list of advertiser-friendly content. Rewind has turned into a giant ad for YouTube".
On December 13, 2018, it became the most-disliked video in the history of the website, beating the previous record-holder: the music video for Justin Bieber's "Baby". As of January 15, 2019, Everyone Controls Rewind has 15.7 million dislikes in comparison to its 2.5 million likes. It is also the first video to reach 10 million dislikes.
In a statement given to media outlets, YouTube spokeswoman Andrea Faville said that “dethroning ‘Baby’ in dislikes wasn’t exactly our goal this year.” She added: “Honest feedback can suck, but we are listening and we appreciate how much people care. Trying to capture the magic of YouTube in one single video is like trying to capture lightning in a bottle. We also learned that creating content can be really hard and this underscores our respect and admiration for YouTube creators doing it every day.” adding in a tweet that "We hear what you're saying, and we want to make next year better for all of you."
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