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Yugotours Иуготоурс
state-owned enterprise
IndustryTourism, Travel
Belgrade, 43 Narodnih Heroja
Key people
Marketing Manager Alison Gray
ProductsPackage Holidays
OwnerYugoslavian Government
DivisionsYugotour Holiday Club

Yugotours was, at one time, the UK's fourth-biggest tour operator[1] and travel agent.


Early history[edit]

The Yugoslavian carrier Aviogenex operated regular charters from the Manston (later Kent International Airport) to the then-popular beach resorts of Dalmatia in Yugoslavia on behalf of Yugotours from its formation in 1957, gaining ground in the 1970s as foreign holidays became increasingly popular, and even more so in the 1980s.


By the end of the 1980s, before the Yugoslavia’s break up, the country was the UK’s second most popular overseas holiday destination behind Spain.[2] By 1992, with Yugoslavia embroiled in inter ethnic warfare, there were fears over the future of the brand, with fears of it being relegated to sub-brand status or dropped altogether.[1] These fears were reaffirmed by Alison Gray, Yugotours marketing manager, who remarked that "It's a delicate balance. For those who link Yugotours to Yugoslavia negatively, it could be a turn-off."

However, the brand survived until 2007, providing holidays to the newly independent former Yugoslav republics, mostly Croatia. From 2007, it was finally absorbed into the Med-Choice brand, covering the whole Mediterranean area. [1]

Yugotour Holiday Club[edit]


Yugotours was famous for its 1986 catchphrase "Sun-sational Yugoslavia!"[3]

See also[edit]


  1. ^ a b c ""Yugotours' Disarray over Civil War Forces Mediterranean Brand Launch" by Johnson, Mike - Marketing, August 15, 1991 - Online Research Library: Questia".
  2. ^ "Yugoslavia state tourism and how it affects your holidays today". High50.
  3. ^ Yugotours 1986 TV Advert. 18 March 2015 – via YouTube.

External links[edit]