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IndustrySoftware, Internet
FoundedJanuary 2009
HeadquartersRedwood City, California
Key people
Brian Witlin - Chief Executive Officer, Vadim Geshel - Co-Founder and CTO, David Feller - Founding CEO
ParentWhirlpool Corporation

Yummly is a mobile app and website that provides recipe recommendations personalized to the individual's tastes, semantic recipe search, a digital recipe box, shopping list and one-hour grocery delivery. The Yummly app is available for iOS, Android and web browsers. The Yummly app was named "Best of 2014" in Apple's App Store.[1]

Yummly uses patent-pending technology, and a hand-curated knowledge graph to offer a semantic web search engine for food, cooking and recipes.[2] Yummly allows users to search by ingredient, diet, allergy, nutrition, price, cuisine, time, taste, meal courses and sources; and ‘learns’ about users based on their likes and dislikes. Yummly uses this information to categorize food for search and make recommendations.[3]

Yummly is located in Redwood City, California, previously at 165 University Avenue — the former home of other successful internet companies.[4][5]

In 2014, Yummly had 15 million active users in the US and has launched international websites in the UK, Germany and The Netherlands.[6]

In May 2017, the company was acquired by appliance maker Whirlpool Corporation.[7] The site will continue to operate as a subsidiary, keeping its current head office.[8]


The company was founded by David Feller and Vadim Geshel in early 2009. Feller was previously with Half.com, eBay and StumbleUpon. Yummly has raised 7.8 million in venture capital and is backed by First Round Capital, Harrison Metal Capital, Intel Capital, and Unilever Ventures.[4]


In March 2013, Yummly opened access to its application programming interface to other companies as a paid service. The API allows searching for ingredients, cooking methods, and nutritional data.[9]

See also[edit]


  1. ^ "Apple Says These Are the Best Apps of 2014". Time. Retrieved 8 December 2014.
  2. ^ "The Technology Behind The Food Porn Boom". Fast Company. Fast Company. Retrieved 10 June 2014.
  3. ^ Goldfisher, Alistair (Nov 24, 2010). "Startup Yummly like "Google for food"". Reuters. Thomson Reuters. Retrieved Feb 16, 2015.
  4. ^ a b "Semantic Recipe Search Engine Yummly Raises $6M From Unilever And Others". TechCrunch. AOL. Retrieved 14 February 2015.
  5. ^ "A building blessed with tech success". CNET. Archived from the original on July 18, 2012. Retrieved 4 October 2002.
  6. ^ "Yummly Takes Its Recipe Discovery Platform International With U.K. Site & iOS App Launch". TechCrunch. AOL. Retrieved 14 February 2015.
  7. ^ Clark Thompson, Ashlee (4 May 2017). "Whirlpool buys Yummly recipe site, app". CNET. CBS Interactive. Retrieved 4 May 2017.
  8. ^ Lunden, Ingrid (4 May 2017). "Whirlpool acquires Yummly, the recipe search engine last valued at $100M". TechCrunch. Retrieved 4 May 2017.
  9. ^ Fitchard, Kevin (March 20, 2013). "Yummly opens up its recipe API to food app developers". Gigaom. Gigaom. Retrieved February 17, 2015.

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