Yummy mummy

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Yummy mummy is a slang term used to describe young, attractive mothers.

The term developed in the late 20th century, and was often applied to celebrity mothers such as Elizabeth Hurley[1] or Victoria Beckham,[2] who appeared to quickly regain their pre-pregnancy figures after giving birth, and would continue to lead carefree and affluent lifestyles. Episode 13 of series six of The Nanny (airing in 1999) was called "The Yummy Mummy". A stereotypical yummy mummy was described by Nirpal Dhaliwal in The Times as having an existence "bankrolled by a husband working himself to death in the City, [dressing] in designer outfits... carries the latest must-have bag [and] whose hair and nails are perfectly groomed".[1] A yummy mummy would have several children and yet remain a "girl-about-town", dressing fashionably and appearing well-groomed and carefree.[3]

It was reported in 2008 that celebrity yummy mummies were contributing to levels of depression in young mothers, making new mothers feel "saggy, baggy and depressed" about their own bodies.[2]

See also[edit]

Further reading[edit]

  • Malatzky, Christina Amelia Rosa Malatzky (May–June 2017). "Australian women's complex engagement with the yummy mummy discourse and the bodily ideals of good motherhood". Women's Studies International Forum. ScienceDirect. 62: 25–33. doi:10.1016/j.wsif.2017.02.006.


  1. ^ a b Dhaliwal, Nirpal (28 January 2007). "I hate yummy mummies". The Times. Archived from the original on 2008-09-06. Retrieved 8 July 2011.
  2. ^ a b Donnelly, Laura (2 March 2008). "'Yummy mummies' make mothers depressed". The Daily Telegraph. Retrieved 8 July 2011.
  3. ^ Jenkins, Amy (6 February 2009). "Death of the Yummy Mummy: They made us feel so inadequate but at last they're being credit crunched to extinction". The Daily Mail. Retrieved 11 July 2011.