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Yuya (YouTuber)

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Yuya in 2014.
Personal information
Born Mariand Castrejon Castañeda
(1993-03-13) March 13, 1993 (age 25)
Cuernavaca, Mexico
Nationality Mexican
Height 1.56 m (5 ft 1 in)
YouTube information
Years active 2009–present
Genre Beauty
Subscribers 21+ million
(November 2017[1])
Total views 2+ billion
(November 2017[1])
YouTube Silver Play Button 2.svg 100,000 subscribers 2014
YouTube Gold Play Button 2.svg 1,000,000 subscribers 2015
YouTube Diamond Play Button.svg 10,000,000 subscribers 2016
Subscriber and view counts updated as of November 22, 2017.

Mariand Castrejón Castañeda (born March 13, 1993), better known as Yuya, is a Mexican beauty vlogger and YouTuber.[2] Yuya is the 32nd most-subscribed YouTube channel in the world. She is the most popular YouTuber in the style category, and the second-most popular YouTuber in Mexico.[3][4] It was estimated that Yuya earned 41,000 USD per month in 2015.[5]


Yuya created her YouTube channel, called "lady16makeup," in 2009 after winning a YouTube make-up contest when she was 16 years old.[6]

In March 2016, she was one of seven female YouTube creators who joined the United Nations' Sustainable Development Action Campaign, aiming to "achieve gender equality and empower all women and girls."[7]

Yuya has written two books: Los secretos de Yuya (2015) and Las confesiones de Yuya (2016).[8] She released a perfume called #True in July 2015 and a makeup collection in October 2017.[9][10]

Personal life[edit]

Yuya was born in Cuernavaca, Morelos, Mexico. Her given name, Mariand, is a combination of her parents' names, Maribel and Andrés. She has a brother, Sergio, who also has a YouTube channel.[2] Her uncle gave her the nickname Yuya after the Mexican TV character Yuya, la gorda.[6]. She is in a relationship with Beto Pasillas, also a YouTuber.


  1. ^ a b "Yuya YouTube Channel statistics".
  2. ^ a b "La biografía de Yuya". Cyzone (in Spanish). 2017-02-24. Retrieved 2017-11-23.
  3. ^ "Top 100 YouTubers sorted by Subscribers". Socialblade. Retrieved 2017-11-23.
  4. ^ "YouTube most subscribed beauty channels 2017". Statista. Retrieved 2017-11-23.
  5. ^ Ives, Nate (2015-04-15). "What a YouTube Celeb Pulls In". Ad Age. Retrieved 2017-11-23.
  6. ^ a b Rey, Patricia (2015-02-16). "PROFILE: 'Yuya', Mexico's most profitable YouTuber". BNamericas. Retrieved 2017-11-23.
  7. ^ Addady, Michael (2016-03-02). "Female YouTube Creators Are Joining the United Nations". Fortune. Retrieved 2017-11-22.
  8. ^ Díaz Zeledón, Natalia (2016-08-19). "La mexicana Yuya alborotó a sus fans más devotos en Multiplaza Escazú". La Nación (in Spanish). Retrieved 2017-11-23.
  9. ^ "Cyzone presenta la nueva fragancia True". La República (in Spanish). 2015-07-31. Retrieved 2017-11-23.
  10. ^ "Yuya ya tiene una línea de cosméticos ¡y estos son nuestros preferidos!". InStyle México (in Spanish). 2017-10-27. Retrieved 2017-11-23.

External links[edit]