Yves Béhar

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Yves Béhar
Yves Behar.jpg
Born 1967 (age 48–49)
Lausanne, Switzerland
Ethnicity German mother; Turkish father
Education B.S. Art Center College of Design
Occupation Industrial Designer

Yves Béhar (born 1967) is a Swiss designer, entrepreneur,[1] and sustainability advocate.[2] He is the founder and principal designer of Fuseproject, an award-winning industrial design and brand development firm.[3][4] Béhar is also Chief Creative Officer of the wearable technology company Jawbone, and Co-founder and Chief Creative Officer of August, a Smart Home company.

Béhar's design work emphasizes the integration of commercial products with sustainability and social good. In 2011, the Conde Nast Innovation and Design Awards recognized him as Designer of the Year.[5] His clients have included Herman Miller, Movado, PUMA, Kodak, MINI, See Better to Learn Better, General Electric, Swarovski, Samsung, Jimmyjane, and Prada.

Early life and career[edit]

Béhar was born in 1967 in Lausanne, Switzerland to a German mother and a Turkish father.[6]

He studied drawing and industrial design in both Europe and the United States. Béhar attended school in Lausanne, Switzerland and at the Art Center College of Design in Pasadena, California.[7] He holds a B.S. in Industrial Design from the Art Center College of Design, California.

Prior to founding Fuseproject, Yves was design leader at the Silicon Valley offices of frog design and Lunar Design, developing product identities for clients such as Apple, Hewlett-Packard, and Silicon Graphics.[8]

In 1999, Béhar founded the San Francisco and New York based industrial design and brand management firm Fuseproject. At Fuseproject, Béhar oversees product design for a variety of industrial sectors, including fashion, lifestyle, sports and technology. His clients include Herman Miller, PUMA, One Laptop per Child, Jawbone, MINI, See Better to Learn Better, General Electric, Swarovski, Samsung, Jimmyjane, and Prada. In 2010, Fuseproject was the top winner of the Industrial Designers Society of America IDSA IDEA/Fast Company awards with 14 winning products.[3]

He is the chief industrial designer of One Laptop per Child (OLPC's) XO laptop, signing on with the project in 2005 and has been with the team since March 2006. This collaboration has led to two additional laptop prototypes, the OLPC XOXO and OLPC XO-3.[9]

From 2005-2012, he was chair of the Industrial Design Program at California College of the Arts.[10]

Design ventures[edit]

Béhar is a member of the Founder's Circle of the Cradle to Cradle Products Innovation Institute.[11]

Béhar is the Chief Creative Officer of the wearable technology company, Jawbone.[12] He designs the Jawbone brand, packaging, communications and products. Behar designed the JAMBOX and BIG JAMBOX, a family of completely wireless, bluetooth compact audio speakers and also the UP, Jawbone's app-powered health and wellness wristband.[13] Béhar collaborated with ceft and company New York for the Jawbone headset visuals.[14]

He is the chief industrial designer of One Laptop per Child (OLPC's) XO laptop, signing on with the project in 2005 and has been with the team since March 2006. This collaboration has led to two additional laptop prototypes, the OLPC XOXO and OLPC XO-3.[9]

In 2009, he collaborated with Ethan Imboden of Jimmyjane on a line of waterproof rechargeable vibrators.[15]

He also partners with Peel,[16] a company that created an app and hardware to turn mobile devices into universal television remotes. Other investment and partner companies include Mint Cleaner,[17] and Herman Miller.[18]

In June 2012, Yves Behar and Ouya partnered to create an open, hackable game platform.[19] The initiative launched on Kickstarter and raised over $8.5 million with over 63,000 backers.[20] In 2012 SodaStream International teamed with Béhar to introduce Source, a new home soda machine designed with a special emphasis on sustainability.[21]

In October 2015, Béhar and Movado announced a design collaboration, beginning with the Movado Edge; this is the first design partnership for the brand since the launch of their original Museum Dial watch in 1947.[22]

Civic works[edit]

Béhar is a sustainability advocate who argues that a designer's role is to create products that are both commercially viable and contribute to social good.[23]

He collaborates with clients to design and implement sustainable projects. As the chief industrial designer of One Laptop per Child (OLPC's) XO laptop, Béhar designed a series of low-cost, low-power laptops for distribution to low-income schoolchildren. The impact of OLPC on developing countries was so great that Uruguay purchased approximately 1,000,000 OLPC devices, and Rwanda has included an image of the OLPC XO notebook on their new currency.[24] In 2008, Béhar redesigned the NYC Condom logo and packaging, as well as NYC Condom vending machines for the New York City Department of Health as a part of an initiative to reduce HIV/AIDS and teen pregnancy.[25]

Béhar designed eyeglasses for the "Ver Bien para Aprender Mejor" (in English "See Better to Learn Better") program.[26] "Ver Bien para Aprender Mejor" has provided free pairs of custom-designed eyeglasses to students throughout Mexico since 2010. In May 2011, Béhar partnered with Tipping Point, a San Francisco-based philanthropic organization, who made a pledge to the "See Well to Learn" program, which aims to distribute free pairs of glasses to San Francisco Bay Area students.[27]

Additionally, Béhar is the only designer to have received two Index: Awards, with an additional nomination for his design of Puma's "Clever Little Bag."[28]

Béhar is also the principal designer of the SPRING Accelerator programme created by the Nike Foundation, Girl Effect, USAID and DFID. The programme takes 18 entrepreneurs annually whose businesses provide products or services that directly impact the lives of adolescent girls living in poverty worldwide. The first cohort launched in June 2015, with entrepreneurs from Kenya, Uganda, and Rwanda. Yves Béhar and fuseproject provide hands-on design support for the businesses, including brand identity, product design, interactive design, and service/business modeling - working directly with adolescent girls in order to maximize impact and scalability.[29][30]


One Laptop per Child (The OLPC) XO laptop


  1. ^ Nussbaum, Bruce. "Designers are the New Drivers of American Entrepreneurialism". FastCo.Design. Retrieved 3 January 2012. 
  2. ^ http://gigaom.com/2010/10/01/yves-behar-on-sustainable-product-design-video/
  3. ^ a b "IDSA's IDEA Awards 2010". Fast Company. Retrieved 3 January 2012. 
  4. ^ Zinko, Carolyne (15 January 2012). "Designer of the Future". SF Chronicle (SF Chronicle). Retrieved 1 February 2012. 
  5. ^ http://www.hermanmiller.com/lifework/designer-of-the-year-yves-behar/
  6. ^ "SAYL Chair". Smart Furniture. Smart Furniture. Retrieved 1 February 2012. 
  7. ^ Murrow, Lauren. "It's Yves Behar's World". Modern Luxury. Retrieved 12 April 2013. 
  8. ^ http://www.cca.edu/academics/faculty/ybehar
  9. ^ a b "OLPC". FastCo Design. FastCo Design. 
  10. ^ "Dwell on Design - Yves Behar". Dwell. Dwell. Retrieved 1 February 2012. 
  11. ^ "Green Product Innovation Institute". 
  12. ^ Perlroth, Nicole. "Yves Behar: World's 7 Most Important People in Design". Forbes (Forbes). Retrieved 1 February 2012. 
  13. ^ "Yves Behar and Jawbone’s "Up" is an App-Powered Wristband Promoting Healthy Living Read more: Yves Behar and Jawbone’s "Up" is an App-Powered Wristband Promoting Healthy Living". Inhabitat. Inhabitat. Retrieved 1 February 2012. 
  14. ^ "Jawbone Campaign and PR Visuals". ceft and company new york. Retrieved October 28, 2013. 
  15. ^ "A New Vibrator by Yves Behar Arouses Our Interest". Fast Company. Fast Company. Retrieved 1 February 2012. 
  16. ^ "Peel Turns your iPhone into a universal remote". Engadget. Engagdget. Retrieved 1 February 2012. 
  17. ^ "Mint Cleaner". Apartment Therapy. Apartment Therapy. Retrieved 1 February 2012. 
  18. ^ "SAYL Chair". FastCo Design. FastCo Design. 
  19. ^ "Ouya Kickstarter Page". 
  20. ^ "OUYA". Retrieved 12 April 2013.  |first1= missing |last1= in Authors list (help)
  21. ^ Rose, Steve (18 September 2012). "SodaStream: Yves Béhar's fizzy drinks machine for the future". The Guardian (London). Retrieved 5 October 2012. 
  22. ^ "Industrial Designer Yves Behar Joins Forces with Movado". Forbes. Forbes. 
  23. ^ "Sustainability and notions of social good are the new values of the twenty-first century, and designers need to integrate them into every project they do, every relationship with industry that they have. We have a huge role to play in ensuring that these values are seen as assets; they must help create a product that is incredibly attractive, delightful, exciting, and commercially viable," from the forward by Behar in: Blossom, Eve (2011)Material Change: Design Thinking and the Social Entrepreneurship Movement p.6., Bellerophon Publications, Inc. ISBN 9781935202455
  24. ^ Guglielmo, Connie. "OLPC Still Bringing Tech 'Dreams' To Needy Kids With Very Cool Green Gadgets". Forbes. Forbes. Retrieved 10 January 2014. 
  25. ^ "NYC Condom". Dexigner. Dexigner. Retrieved 1 February 2012. 
  26. ^ http://wisesociety.it/video/yves-behar-creativita-per-tutti/
  27. ^ Bigelow, Catherine (24 May 2011). "Tipping Point Gala". SF Chronicle (SF Chronicle). Retrieved 1 February 2012. 
  29. ^ "SPRING Accelerator". 
  30. ^ "An Accelerator That Believes Businesses and Girls Are the Keys to Africa’s Future". 
  31. ^ "Design Visionary". 
  33. ^ "SF Moma". MoCo. MoCo. Retrieved 1 February 2012. 
  34. ^ "Yves Behar". Design Within Reach. Design Within Reach. Retrieved 7 February 2012. 
  35. ^ "Yves Behar". Design Indaba. Design Indaba. Retrieved 7 February 2012. 
  36. ^ "SAYL". Indesign Live. Indesign Live. Retrieved 7 February 2012. 
  37. ^ Van Dyk, Deidre (14 August 2007). "Top 25 Visionaries". Time Magazine. Retrieved 4 January 2012. 
  38. ^ Higgins, Charlotte (19 March 2008). "Hand-powered laptop for poorer countries wins award". London: The Guardian. Retrieved 4 January 2012. 
  39. ^ "OLPC wins INDEX". Global Literacy Foundation. Retrieved 1 February 2012. 
  40. ^ Slevin, Jacob (30 August 2011). "Designer Yves Béhar Helps Children of Mexico See Better". Huffington Post (Huffington Post). Retrieved 7 February 2012. 
  41. ^ "The Earth Awards". 
  42. ^ "The Power of Design". Cooltown Studios. Cooltown Studios. Retrieved 7 February 2012. 
  43. ^ "Autopia Yves Béhar: European car industry is tragically outdated". Wired UK. Wired UK. Retrieved 1 February 2012. 
  44. ^ "Fuseproject Featured on CNN's The Next List". IDSA. 
  45. ^ Contemporary Jewish Museum: "Do Not Destroy: Trees, Art, and Jewish Thought" retrieved June 25, 2013

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