ZS Associates

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ZS Associates
Private
Industry Sales and Marketing Consulting; Outsourcing; Staff Augmentation
Founded 1983
Headquarters Evanston, Illinois[1]
Area served
Worldwide
Key people

Prabhakant Sinha (founding dir.)[2] Andris Zoltners(founding dir.)[2] Chris Wright (managing dir.)[2]

Jaideep Bajaj (chairman)[2]
Number of employees
4,000[3]
Website zsassociates.com

ZS Associates is a sales and marketing consulting, outsourcing, staff augmentation, and technology firm headquartered in Evanston, Illinois that provides services for clients primarily in the pharmaceutical industry. ZS was founded in 1983 by Prabhakant Sinha and Andris Zoltners, who worked together as professors of marketing at the Kellogg School of Management at Northwestern University[4][5]

The firm employs approximately 3,400 employees[6] in 20 offices in North America, Asia and Europe.[7] Most of the workforce is located in large outsourcing hubs in Pune and New Delhi, India. ZS works with 49 of the 50 largest drug-makers and 17 of the 20 largest medical device makers [8] and also serves consumer products, financial services, industrial products, telecommunications, and transportation and logistics industries.[9]

History[edit]

ZS Associates was founded by Andris Zoltners, Frederic Esser Nemmers Distinguished Professor Emeritus of Marketing at the Kellogg School of Management[10] and Prabhakant (Prabha) Sinha, a former associate professor of marketing at the Kellogg School of Management. At Kellogg, Sinha and Zoltners developed a side business advising companies on sales and marketing, which evolved into ZS Associates.[11]

The Company[edit]

ZS Associates offers integrated sales and marketing services ranging from customer insights and strategy to companies that need specialized expertise in areas ranging from analytics, operations and technology.[12]

The firm serves clients in the consumer products, energy, financial services, high tech, industrial products, telecommunications, transportation and logistics sectors,[13] although a large number of the firm’s clients work in the pharmaceuticals, biotechnology, and medical products and services space.[7]

ZS Associates developed the first personal computer-aided sales territory mapping system in 1985. In 2008, ZS created 12 software products focused on incentives, call planning, promotion, strategy, forecasting and account management, and integrated them as one unified sales and marketing software platform: the Javelin software suite.[5][7][14]

ZS Associates is headquartered in Evanston, Illinois and has 22 offices around the world including locations in Europe, Asia and South America.[7][15]

Awards & Recognition[edit]

2015

  • #5 Health Care Consulting (Vault.com)[16]
  • #16 Retail Consulting [17] (Vault.com)
  • #27 Prestige: The Best Consulting Firms [18] (Vault.com)

2014

  • ZS Associates Recognized with Qlik Global Partner Award (Qlick) in 2014[19]

2013

  • Consulting 50, Vault, 2013 [20] (Vault.com)
  • Ranked #7 on Silicon India’s list of toughest companies to land a job for in 2013[21](Silicon India)
  • Glassdoor ranked ZS the 7th Most Difficult Company to Interview for in 2013[22] (CNN Money)

2012

  • Consulting 50, Vault, 2012[23] (Vault.com)
  • Glassdoor ranked ZS the 5th Most Difficult Company to Interview for in 2012 [24] (Washington Business Journal)

2010

  • Global Sustained Supplier Award, Lilly, 2010 [25] (Top Consultant)

2009

  • Best Consulting Firms to Work For (Large), Consulting Magazine, 2009[26]

Publications[edit]

  • The Price of Global Health by Ed Schoonveld - ISBN 1409420523
  • The Price of Global Health (Second Edition) by Ed Schoonveld – ISBN 9781472438805
  • The Power of Sales Analytics by Andris Zoltners, Prabhakant Sinha, Sally Lorimer - ISBN 098534363X
  • Building a Winning Sales Management Team: The Force Behind the Sales Force by Andris Zoltners, Prabhakant Sinha, Sally Lorimer - ISBN 0985343605
  • The Complete Guide to Sales Force Incentive Compensation by Andris A. Zoltners, Prabhakant Sinha and Sally Lorimer - ISBN 0814473245
  • Sales Force Design for Strategic Advantage by Andris A. Zoltners, Prabhakant Sinha and Sally Lorimer - ISBN 1403903050
  • The Complete Guide to Accelerating Sales Force Performance by Andris A. Zoltners, Prabhakant Sinha and Greggor Zoltners - ISBN 0814420141
  • Forecasting for the Pharmaceutical Industry–Models for New Product and In-Market Forecasting and How to Use Them by Arthur G. Cook - ISBN Short: 9780566086755
  • Sales Data Only Matters If It Helps You Take Action by Andris A. Zoltners, PK Sinha, and Sally E. Lorimer[27] (Harvard Business Review)
  • Why Sales Ops Is So Hard to Get Right by Andris A. Zoltners, PK Sinha, and Sally E. Lorimer[28] (Harvard Business Review)

References[edit]

  1. ^ "Bloomberg Business - ZS Associates Profile". Bloomberg. Retrieved 25 February 2015. 
  2. ^ a b c d "ZS Leadership Team". zsassociates.com leadership-team site. 
  3. ^ "Big firm seeks city relocation aid". Evanston Now. Retrieved 25 February 2015. 
  4. ^ "Andris Zoltners - Faculty Bio, Kellogg School of Management". Kellogg Northwestern Faculty Directory Andris Zoltners. Retrieved 9 March 2015. 
  5. ^ a b "ZS Associates History". www.zsassociates.com/about/history. Retrieved 9 March 2015. 
  6. ^ "Big firm seeks city relocation aid, Evanston Now". Evanston Now Article January 2015. Retrieved 9 March 2015. 
  7. ^ a b c d "Vault.com - ZS Bio". www.vault.com/company-profiles/management-strategy/zs-associates/company-overview. Retrieved 9 March 2015. 
  8. ^ "Jaideep Bajaj continues to push ZS Associates further, Smart Business". www.sbnonline.com/article/jaideep-bajaj-continues-to-push-zs-associates-further. Retrieved 9 March 2015. 
  9. ^ "Bloomberg - ZS Profile". www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=1555358. Retrieved 9 March 2015. 
  10. ^ "Evanston men win pharmaceutical industry honor, Evanston Now". Evanston Now Jun 2015. Retrieved 9 March 2015. 
  11. ^ "Lighting the way: Anita and Prabha Kant Sinha lead cultural shift in charitable scene, Crain's Chicago". Chicago Business article December 2011. Retrieved 9 March 2015. 
  12. ^ "ZS Associates: Enhancing Sales and Marketing within Global Management Consulting". CIO Review. Retrieved 9 March 2015. 
  13. ^ "ZS Associates Company Profile - Plunkett Research". Plunkett Research Online. Retrieved 9 March 2015. 
  14. ^ "Software Suite from ZS Associates Helps Execs Manage Sales and Marketing Challenges". Information Week, Insurance & Technology. Retrieved 9 March 2015. 
  15. ^ "ZS Associates - About Us". ZS Associates. Retrieved 6 January 2015. 
  16. ^ "Best Consulting Firms for Health Care Consulting". vault.com. Retrieved 9 March 2015. 
  17. ^ "Best Consulting Firms for Retail Consulting". vault.com. Retrieved 9 March 2015. 
  18. ^ "The Best Consulting Firms: Prestige". vault.com. Retrieved 9 March 2015. 
  19. ^ "Qlik 2014 Global Awards". Qlik. Retrieved 9 March 2015. 
  20. ^ "Vault Consulting 50". vault.com. Retrieved 9 March 2015. 
  21. ^ "The Toughest Companies to Land a Job". Silicon India. Retrieved 9 March 2015. 
  22. ^ "25 toughest companies to interview with". CNN Money. Retrieved 9 March 2015. 
  23. ^ "Vault Consulting 50". vault.com. Retrieved 9 March 2015. 
  24. ^ "Top 25 most difficult companies for job interviews". Washington Business Journal. Retrieved 9 March 2015. 
  25. ^ "ZS Associates wins 2010 Lilly Global Sustained Supplier Award". Top Consultant. Retrieved 9 March 2015. 
  26. ^ "10th Anniversary: The Best Firms to Work For". Consulting Magazine. Retrieved 9 March 2015. 
  27. ^ "Sales Data Only Matters If It Helps You Take Action". Harvard Business Review. Retrieved 9 March 2015. 
  28. ^ "Why Sales Ops Is So Hard to Get Right". Harvard Business Review. Retrieved 9 March 2015. 

External links[edit]