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Zabivaka, the mascot

Zabivaka (Russian: Забива́ка, "Goalscorer") is the official mascot of the 2018 FIFA World Cup, which was held in Russia. The name is a blend of the Russian words забияка ("hothead") and забивать ("to score").

The mascot was selected by internet voting in Russia, and its author is student designer Ekaterina Bocharova.[1]


The mascot was unveiled on 21 October 2016. It represents an anthropomorphic Eurasian wolf (Canis lupus lupus) with brown and white fur, wearing a T shirt emblazoned with the words "RUSSIA 2018" and orange goggles — according to the designer, these are not ski goggles, but sports goggles like those used in cycling: "Zabivaka is so fast on the field that he needs eye protection".[2]

The combination of white, blue and red T shirt and shorts are the national colours of the Russian team.


The competition results were announced on 22 October 2016, in the Evening Urgant on the Channel One Russia. The Wolf, named Zabivaka, scored 53% of the votes, ahead of the Tiger (27%) and the Cat (20%). More than one million people participated in the voting, which took place during September 2016 at, as well as before an during the live show of the Evening Urgant, where the results of the competition were announced.[1]

The name was suggested at the show by the chairman of the World Cup 2018 Organising Committee Vitali Mutko. FIFA paid Bocharova a meager sum of $500.[3]

See also[edit]


  1. ^ a b "Wolf chosen as 2018 FIFA World Cup Official Mascot and named Zabivaka" (Press release). FIFA. 21 October 2016. Retrieved 21 October 2016.
  2. ^ "Russians deride choice of confusing 2018 World Cup mascot Zabivaka". Russia Beyond, 28 October 2016
  3. ^ [1] "Создатель талисмана ЧМ-2018, волка Забиваки, получила за свою работу 500 долларов "

External links[edit]

Preceded by
FIFA World Cup mascot

FIFA 2018
Succeeded by