Zagreb School of Economics and Management

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Zagreb School of Economics and Management
Zagrebačka škola ekonomije i managementa
Type Private Business School
Established 2002
Dean Đuro Njavro, PhD
Academic staff
Students 1189
Location Zagreb, Croatia
Campus Urban
Affiliations AACSB, EDEN, EFMD
ZŠEM's Library and Administration Buildings.

The Zagreb School of Economics and Management (Croatian: Zagrebačka škola ekonomije i managementa, abbreviated as ZŠEM) is a private business school located in Zagreb, Croatia. Founded in 2002, ZŠEM provides undergraduate and graduate education in economics, management, finance, marketing, and accounting.

ZŠEM has been voted the best business school in Croatia for five consecutive years, most recently in 2012, and is Croatia’s largest private institution of higher education.[1] In 2013, the Zagreb School of Economics and Management became the first business school in Croatia to receive AACSB accreditation.[2]


ZŠEM was founded in 2002, making it one of the first private institutions of higher education founded in Croatia. It offers undergraduate degrees in economics and management, with a possibility of specialization in economics, management, finance, marketing, and accounting. ZŠEM also maintains a graduate program, offering MBAs in management, marketing, human resource management, and others, along with a Master of Arts in Economics program.[citation needed]

It operates one of the largest Summer Schools in Croatia. Due to ZSEM’s extensive ties with other business schools and universities, 14% of its Summer School’s enrollments are international students. 15% of ZSEM’s students spend at least one semester abroad at partner schools.[3]

Academics and faculty[edit]

ZŠEM’s undergraduate and graduate programs are in full compliance with the Bologna Process; its undergraduate program is assigned 240 ECTS points, or 8 full semesters, while its MBA and Master of Arts in Economics degrees are assigned 60 and 120 ECTS points, respectively. It is fully accredited and recognized by the Croatian Ministry of Science, Education and Sport.[4]

ZŠEM enrolls 200 students annually. With 450 applicants for undergraduate admission, ZŠEM’s acceptance rate is just under 45%. 55% of ZŠEM’s students are from Zagreb and 20% are international students; roughly half of these are from Bosnia and Herzegovina.[5]

Guest lecturers at ZŠEM have included marketing expert Philip Kotler,[6] Indian microfinance entrepreneur Vijay Mahajan,[7] presentation and communication expert Jerry Weissman,[8] among others. ZŠEM also hosts an annual conference on corporate governance and social responsibility in Croatia.

Current and former faculty include several notable lecturers, such as former Croatian Prime Minister and current Croatian Olympic Committee Chairman Zlatko Mateša, former Croatian Finance Minister Martina Dalić, Croatia’s first Minister for European integration Ljerka Mintas-Hodak, and others. Its Dean is a former economic advisor to the President of Croatia, MP, and former Dean of the Croatian Institute of Economics, Dr. Đuro Njavro.[9][10]

Rankings and achievements[edit]

Eduniversal voted ZŠEM the best business school in Croatia in 2008, 2009, 2010, 2011, and 2012; it holds three palms (the maximum being five) under Eduniversal’s ranking system of business schools. Three palms indicate a business school that is “nationally strong and/or with continental links”.[11]

A study by the Croatian newspaper Jutarnji List concluded that ZŠEM received the most applications for admission annually of all Croatian private business schools and private degree granting institutions.[12]

Notable Croatian business daily recognized ZŠEM’s Student Future Day as Croatia’s leading career fair.[13] At present, 80% of ZŠEM alumni commence employment within 10 weeks on average after graduation.[5]


One of ZŠEM’s founding members was Zagreb publishing house MATE, which specializes in business and economic publications. As such, ZŠEM has published, in cooperation with MATE, numerous management, economics, marketing and accounting textbooks and specialized publications. ZŠEM also publishes ZŠEM Management Review, Croatia’s only business and economics quarterly, with scholarly articles published under exclusive license.[citation needed]

ZŠEM maintains extensive relations with other international business schools.


  1. ^ "ZŠEM prvi među privatnim fakultetima po broju studenata", Poslovni Dnevnik, 9 June 2010. Retrieved 27 March 2011.
  2. ^ "Business Schools from Eight Countries Earn AACSB Accreditation", The Association to Advance Collegiate Schools of Business, 10 June 2013. Retrieved 17 June 2013.
  3. ^ "Sve više stranih studenata na ljetnoj školi u Zagrebu", Lider Press, 9 June 2009. Retrieved 27 March 2011.
  4. ^ "Zagrebačka škola ekonomije i managementa". Ministarstvo Znanosti, Obrazovanja i Športa. 2011. Retrieved March 27, 2011. 
  5. ^ a b Nezirović, Vanja; "Studentski parking prepun Mercedesa i BMW-a", Jutarnji list, 9 October 2010. Retrieved 27 March 2011.
  6. ^ "Marketing expert Philip Kotler at ZSEM", Zagreb School of Economics and Management website, 5 October 2010. Retrieved 27 March 2011.
  7. ^ "The 86 Percent Solution", Zagreb School of Economics and Management website, 6 November 2007. Retrieved 27 March 2011.
  8. ^ "Jerry Weissman at ZSEM", Zagreb School of Economics and Management website, 18 May 2009. Retrieved 27 March 2011.
  9. ^ "Ulaskom u EU izgubit ćemo studentsku elitu". 2011. Retrieved May 29, 2013. 
  10. ^ "Zastupnici 4. saziva Hrvatskoga sabora". Hrvatski Sabor MP Profile. Retrieved May 29, 2013. 
  11. ^ "Zagreb School of Economics and Management", Eduniversal Ranking (2010). Retrieved 27 March 2011.
  12. ^ Kalogjera-Brkić, Ivana; "Žužulovo sveučilište u Dubrovniku privuklo 2 studenta", Jutarnji list, 5 June 2010. Retrieved 27 March 2011.
  13. ^ "Student Future Day i dalje vodeći sajam karijera u Hrvatskoj",, 10 March 2011. Retrieved 27 March 2011.

External links[edit]

Coordinates: 45°49′38″N 15°59′47″E / 45.8273°N 15.9964°E / 45.8273; 15.9964