Zappos Theater

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Coordinates: 36°06′36″N 115°10′12″W / 36.1099°N 115.1701°W / 36.1099; -115.1701

Zappos Theater
Theater at the Performing Arts.png
Interior of the theatre seen from the stage (c.2009)
Former namesAladdin Theatre for the Performing Arts (1976–2006)
Theatre for the Performing Arts (2006–07)
Planet Hollywood Theatre for the Performing Arts (2007–12)
PH Live (2012–13)
The AXIS (2013–18)
Address3667 S Las Vegas Blvd
Las Vegas, NV 89109-4331
LocationParadise
OwnerCaesars Entertainment Corporation
OperatorLive Nation Entertainment
Capacity7,500 (1976–2000)
7,000 (2000–present)
4,600 (concert residencies)
Construction
Broke ground1972
OpenedJuly 2, 1976 (1976-07-02)
Renovated2000, 2012–13
Closed1998–2000
Construction cost$4 million (original)
$25 million (2000 renovations)
$20 million (2012–2013 renovations)
Tenants
Miss Universe (1991, 1996, 2012, 2015, 2017)
Miss America (2006–13)
Justin Timberlake & Friends (2007–12)
Miss USA (2008–13)
Paris By Night (2009–present)
Britney: Piece of Me (2013–17)
Pitbull: Time of Our Lives (2015–18)
Jennifer Lopez: All I Have (2016–18)
Lionel Richie: All the Hits (2016-18)
Backstreet Boys: Larger Than Life (2017-19)
Gwen Stefani: Just a Girl (2018-19)
Website
zappostheater.com

Zappos Theater (formerly The AXIS and Aladdin Theatre for the Performing Arts) is a mid-sized auditorium located at Planet Hollywood Las Vegas on the Las Vegas Strip. The venue hosts a variety of events from charity benefits, concerts and award shows. It is used frequently for the beauty pageants : Miss Universe, Miss USA and Miss Teen USA. Since 2013[1], the auditorium has been the home to Britney Spears's concert residency 'Piece of Me' and Justin Timberlake's annual concert to benefit the Shriners Hospitals for Children. In 2011, it was voted as one of the "Best Concert Halls & Theaters In Las Vegas".[2]

History[edit]

While this location was known as the Aladdin Hotel, the owners decided to create a performing arts center to replace the mildly used golf course. Planning began in 1969, with concepts showing the venue as a separate building. In 1972, the hotel was sold to Sam Diamond, Peter Wevve, Sorkis Wevve and Richard Daly.[3] The center opened on July 2, 1976 (America's bicentennial weekend) with Neil Diamond, who was paid $750,000 for five sold out shows. During the 1970s and 1980s, the auditorium became a staple on the Strip for many rock and roll acts.[4] During the hotel's financial troubles in the 1990s, the center became its main revenue stream. In 1998, the venue closed while the original Aladdin Hotel was imploded. During the renovation, the center's original structure was removed, incorporating the venue into the casino area of the hotel. In 2000, the venue reopened with a performance by Enrique Iglesias, with a capacity decrease to 7,000.[5] Due to the additions of the MGM Grand Garden Arena and Mandalay Bay Events Center, the venue was used infrequently by music acts.[6] In 2004, the venue made international news when spectators walked out of a Linda Ronstadt concert while expressing support for filmmaker, Michael Moore.[7] In 2010, the center saw a resurgence in use, hosting at least 15 concerts annually.

The theater was the host of the Miss Universe 1991, 1996, 2012, 2015 and 2017 pageants, several Miss USA pageants and several Miss America pageants. [8] On June 28, 2012, the auditorium was renamed to the "PH Live at Planet Hollywood Resort & Casino". On December 19, 2013, the venue was renamed "The AXIS at Planet Hollywood Resort & Casino".[9] It was also announced American entertainment company, Live Nation Entertainment will take over operations and management of the venue from BASE Entertainment.[10]

The AXIS theatre has been home to headlining concert residencies such as Justin Timberlake & Friends, Paris By Night and Britney: Piece of Me, Jennifer Lopez: All I Have[11] and Backstreet Boys: Larger Than Life.

The venue's name was changed to Zappos Theater in February 2018, as part of a five-year marketing deal with online shoe retailer Zappos.[12]

References[edit]

  1. ^ https://www.rollingstone.com/music/music-news/britney-spears-in-las-vegas-5-best-and-5-saddest-moments-246695/
  2. ^ "Best Concert Halls & Theaters In Las Vegas". CBS Las Vegas. CBS Local Media. 18 February 2011. Archived from the original on 8 October 2012. Retrieved 8 October 2012.
  3. ^ "History of the Aladdin". A2Z Las Vegas. 2012. Archived from the original on 8 October 2012. Retrieved 8 October 2012.
  4. ^ Patterson, Spencer (26 April 2007). "You had to be there". Las Vegas Weekly. The Greenspun Corporation. Archived from the original on 8 October 2012. Retrieved 8 October 2012.
  5. ^ Weatherford, Mike (11 August 2000). "New Surroundings". Las Vegas Review-Journal. Stephens Media.
  6. ^ Katsilometes, John (30 June 2009). "Planet Hollywood Theatre for the Performing Arts is a sleeping beauty". Las Vegas Sun. The Greenspun Corporation. Archived from the original on 8 October 2012. Retrieved 8 October 2012.
  7. ^ Fink, Jerry (19 July 2004). "Aladdin expels Ronstadt after political remarks". Las Vegas Sun. The Greenspun Corporation. Archived from the original on 8 October 2012. Retrieved 21 October 2008.
  8. ^ "Miss USA coming to Las Vegas". News 3 Las Vegas. 2007-12-13.
  9. ^ Peters, Mitchell (December 19, 2013). "Live Nation Named Exclusive Booker of Planet Hollywood's AXIS in Las Vegas, Theater for Britney Spears' Residency". Billboard. Prometheus Global Media. Retrieved December 28, 2013.
  10. ^ "Caesars Entertainment Announces Partnership with Live Nation Entertainment; Reveals New Name and Major Transformation for Planet Hollywood Resort & Casino Theater" (Press release). Las Vegas, Nevada: PR Newswire. December 19, 2013. Retrieved December 28, 2013.
  11. ^ "Las Vegas Shows & Entertainment - Planet Hollywood". www.caesars.com. Retrieved 2017-04-10.
  12. ^ Katsilometes, John (February 25, 2018). "Zappos Theater replaces Axis at Planet Hollywood in Las Vegas". Las Vegas Review-Journal. Retrieved February 26, 2018.

External links[edit]

Events and tenants
Preceded by
Shubert Theatre
Windhoek Country Club Resort
Credicard Hall
FIU Arena
Mall of Asia Arena
Miss Universe Venue
1991
1996
2012
2015
2017
Succeeded by
Queen Sirikit National Convention Center
Miami Beach Convention Center
Crocus City Hall
Mall of Asia Arena
IMPACT Arena
Preceded by
Boardwalk Hall
Miss America Venue
2006–2013
Succeeded by
Boardwalk Hall
Preceded by
Kodak Theatre
Miss USA Venue
2008–2013
Succeeded by
Baton Rouge River Center