Zebra Technologies

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Zebra Technologies Corporation
IndustryComputer hardware
FounderEd Kaplan
Gerhard Cless
HeadquartersLincolnshire, Illinois, U.S.
Area served
Key people
Michael A. Smith
chairman of the board
Anders Gustafsson
CEO director
ProductsRFID printers/encoders, barcode printers, mobile printers, card imaging printers, kiosk printers, real-time locating systems, UWB and related supplies and services
RevenueIncrease $4.218 billion (FY 2018)[1]
Increase $610.0 million (FY 2018)[1]
Increase 4.210 million (FY 2018)[1]
Total assetsIncrease $4,339,000 (FY 2018)[2]
Total equityIncrease $1,335,000 (FY 2018)[2]
Number of employees
7,400[3] (2020)

Zebra Technologies Corporation is an American company that manufactures and sells marking, tracking and computer printing technologies. Its products include thermal barcode label and receipt printers, RFID smart label printers/encoders/fixed & handheld readers/antennas, and card and kiosk printers that are used for barcode labeling, personal identification and specialty printing principally in the manufacturing supply chain, retail, healthcare and government sectors. In 2018, the company had sales of $4.218 billion and had a market capitalization of $12.55 billion.[1]


Zebra was incorporated in 1969 as Data Specialties Incorporated, a manufacturer of high-speed electromechanical products. The company changed its focus to specialty on-demand labeling and ticketing systems in 1982 and became Zebra Technologies Corporation in 1986. Zebra became a publicly traded company in 1991. Since 2008, Zebra has outsourced the majority of its printer manufacturing to Jabil Circuit in Guangzhou, China.[4]

In 1998 Zebra Technologies merged with Eltron International, Inc.[5] In 2000 Comtec Information Systems was acquired by Zebra Technologies ,[6] followed in 2003 by the acquisition of Atlantek, Inc. which was manufacturer of photo ID printers.[7]

In 2004 the company expanded into RFID smart label manufacturing[8][9] In the following years Swecoin, WhereNet Corp,[10] Proveo AG,[11] and Navis Holdings (later divested in 2011).[12]

The company bought the Enterprise Solutions Group (ESG) in 2008; and renamed the group Zebra Enterprise Solutions in 2009. In the same year, Multispectral Solutions, Inc. was acquired.[13] In 2012 the company LaserBand,[14] and StepOne Systems was purchased with a cash price of $1.5 million.[15]

In 2013 the company acquired Hart Systems for $94 million in cash from the private equity firm Topspin Partners LBO.[16] In 2014, Zebra acquired Motorola Solutions' Enterprise business in a $3.45 billion transaction, providing mobile computing and advanced data capture communications technologies and services.[16]

In 2019, Zebra acquired Temptime Corporation, a provider of temperature monitoring devices to the healthcare industry.[17] The company also provides player tracking technology to the NFL.[18]

In 2020, Zebra acquired Reflexis Systems, a provider of workforce scheduling and task management software solutions to the retail, food service, hospitality, and banking industries[19] for $575 Million.[20]


Zebra Technologies office in Heerenveen, The Netherlands.

Zebra Technologies has more than 80 offices worldwide.[21] In its annual report for the year ended December 2015, the company said it provided products and services in over 170 countries, with approximately 120 facilities and 7,000 employees worldwide.[22]


  1. ^ a b c d "ZBRA Income Statement - Zebra Technologies Corporation - Yahoo Finance". finance.yahoo.com.
  2. ^ a b "ZBRA Income Statement - Zebra Technologies Corporation - Yahoo Finance". finance.yahoo.com.
  3. ^ "Zebra Technologies". Fortune. Retrieved 2019-02-03.
  4. ^ http://articles.chicagotribune.com/keyword/zebra/featured/5 Chicago Tribune: Manufacturing
  5. ^ "Zebra : Zebra Technologies Corp.'s shareholders..."
  6. ^ "History of Zebra Technologies Corporation – FundingUniverse". www.fundinguniverse.com.
  7. ^ "Zebra to maker of photo ID card printers".
  8. ^ "RedPrairie Provides Support for Zebra RP4T Mobile Thermal RFID - Bloomberg". Bloomberg (Press release). 24 September 2015. Archived from the original on 24 September 2015.
  9. ^ "Form 10K SEC Filings". 25 September 2016.[dead link]
  10. ^ Journal, RFID. "Zebra Active RFID Provider WhereNet - 2007-01-12 - Page 1 - RFID Journal". www.rfidjournal.com.
  11. ^ Journal, RFID. "Zebra Navis, Proveo - 2007-10-16 - Page 1 - RFID Journal". www.rfidjournal.com.
  12. ^ "Zebra Technologies sells Navis unit for $190M". Crain's Chicago Business.
  13. ^ Crunchbase
  14. ^ St. Louis Business Journal
  15. ^ "Retail Touch Points". EWEBsite. Retrieved 31 July 2018.
  16. ^ a b Osborne, Charlie. "Zebra Technologies Motorola enterprise unit for $3.5bn - ZDNet".
  17. ^ "Zebra Technologies to Temptime Corporation". www.businesswire.com. 2019-01-28. Retrieved 2019-04-30.
  18. ^ "Zebra Provides Next Gen Stats and So Much More". SI.com. Retrieved 2020-06-08.
  19. ^ "Zebra Technologies Completes Acquisition of Reflexis Systems, Inc". www.businesswire.com. 2020-09-02. Retrieved 2020-12-18.
  20. ^ "Zebra Technologies to Acquire Reflexis Systems, Inc". businesswire.com. Retrieved 2020-12-18.
  21. ^ "Contact Zebra - Zebra Technologies". Zebra Technologies.
  22. ^ "Zebra Technologies Corporation Annual Report December 2015" (PDF). Zebra Technologies Corporation. 2016-02-29. Retrieved 2017-01-25.

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