Zebra Technologies

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Zebra Technologies Corporation
IndustryComputer hardware, Manufacturing, Retail, Health care, Transportation and logistics
FounderEd Kaplan
Gerhard Cless
HeadquartersLincolnshire, Illinois, U.S.
Key people
Michael A. Smith
chairman of the board
Anders Gustafsson
CEO director
ProductsRFID printers/encoders, barcode printers, mobile printers, card imaging printers, kiosk printers, real-time locating systems, UWB and related supplies and services, rugged mobile computers and tablets, scanners, software
RevenueIncrease $5.627 billion (FY 2021)[1]
Increase $979 million (FY 2021)[1]
Increase $837 million (FY 2021)[1]
Total assetsIncrease $6.215 billion (FY 2021)[1]
Total equityIncrease $2.984 billion (FY 2021)[1]
Number of employees
9,800[1] (2021)

Zebra Technologies Corporation is an American mobile computing company specializing in technology used to sense, analyze, and act in real time.[2] The company manufactures and sells marking, tracking, and computer printing technologies. Its products include rugged mobile computers and tablets, intelligent software and solutions, thermal barcode label and receipt printers, RFID smart label printers/encoders/fixed & handheld readers/antennas, and card & kiosk printers that are used for barcode labeling, personal identification, and specialty printing, principally in the manufacturing, supply chain, retail, healthcare, and government sectors.


Zebra was incorporated in 1969 as Data Specialties Incorporated, a manufacturer of high-speed electromechanical products. The company changed its focus to specialty on-demand labeling and ticketing systems in 1982 and became Zebra Technologies Corporation in 1986. Zebra became a publicly traded company in 1991.

In 1998, Zebra Technologies merged with Eltron International, Inc.[3] In 2000, Comtec Information Systems was acquired by Zebra Technologies,[4] followed in 2003 by the acquisition of Atlantek, Inc., which was a manufacturer of photo ID printers.[5]

In 2004, the company expanded into RFID smart label manufacturing.[6][7] In the following years, Zebra also acquired Swecoin, WhereNet Corp,[8] Proveo AG,[9] and Navis Holdings (later divested in 2011).[10]

The company bought the Enterprise Solutions Group (ESG) in 2008 and renamed the group Zebra Enterprise Solutions in 2009. In the same year, Multispectral Solutions, Inc. was acquired.[11] In 2012, the companies LaserBand,[12] and StepOne Systems were purchased with a cash price of $1.5 million.[13]

In 2013, the company acquired Hart Systems for $94 million in cash from the private equity firm Topspin Partners LBO.[14] In 2014, Zebra acquired Motorola Solutions' Enterprise Division in a $3.45 billion transaction, providing mobile computing and advanced data capture communications technologies and services. Zebra's acquisition of the Enterprise Division included the Symbol Technologies and Psion product lines.[14][15] Also in 2014, Zebra provided its real-time location system (RTLS) in NFL stadiums to track players and officials and provide location-based data for the NFL's Next Gen Stats program.[16][17]

The company acquired Xplore Technologies, a maker of ruggedized tablets and other hard-wearing hardware, in 2018.[18]

In 2019, Zebra acquired Temptime Corporation, a provider of temperature monitoring devices to the healthcare industry.[19] That same year, Zebra also acquired Profitect, a retail software company that developed a product line used for tracking and identifying inventory losses.[20][21]

In 2020, Zebra acquired Reflexis Systems, a provider of workforce scheduling and task management software solutions to the retail, food service, hospitality, and banking industries[22] for $575 Million.[23]

In 2021, Zebra acquired Adaptive Vision, Fetch Robotics, and Antuit.ai.[24][25][26]


Zebra Technologies office in Heerenveen, The Netherlands.

Zebra Technologies has more than 128 offices in 55 countries,[1] including Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, Russia, the United Arab Emirates, and the United Kingdom.[27][28] The company also has over 10,000+ partners across 180 countries.[1] In the 2021 annual report, Zebra stated that it provided products, solutions, and services in 180 countries, with approximately 128 facilities and 9,800 employees.[2][1]


  1. ^ a b c d e f g h i "Zebra Technologies Annual Report 2021" (PDF).
  3. ^ "Zebra : Zebra Technologies Corp.'s shareholders..."
  4. ^ "History of Zebra Technologies Corporation – FundingUniverse". www.fundinguniverse.com.
  5. ^ "Zebra to maker of photo ID card printers".
  6. ^ "RedPrairie Provides Support for Zebra RP4T Mobile Thermal RFID - Bloomberg". Bloomberg (Press release). 24 September 2015. Archived from the original on 24 September 2015.
  7. ^ "Form 10K SEC Filings". 25 September 2016.[dead link]
  8. ^ Journal, RFID. "Zebra Active RFID Provider WhereNet - 2007-01-12 - Page 1 - RFID Journal". www.rfidjournal.com.
  9. ^ Journal, RFID. "Zebra Navis, Proveo - 2007-10-16 - Page 1 - RFID Journal". www.rfidjournal.com.
  10. ^ "Zebra Technologies sells Navis unit for $190M". Crain's Chicago Business.
  11. ^ "Zebra Technologies acquires Multispectral Solutions". DQ Channels.
  12. ^ Barr, Diana (13 July 2012). "LaserBand sold to Zebra Technologies". St. Louis Business Journal.
  13. ^ "Retail Touch Points". EWEBsite. Retrieved 31 July 2018.
  14. ^ a b Osborne, Charlie. "Zebra Technologies Motorola enterprise unit for $3.5bn - ZDNet".
  15. ^ "Zebra". BIAS Tech.
  16. ^ Belzer, Jason. "NFL Partners With Zebra Technologies To Provide Next Generation Player Tracking". Forbes.
  17. ^ "NFL Next Gen Stats".
  18. ^ Lunden, Ingrid (July 5, 2018). "Zebra Technologies is buying rugged tablet maker Xplore for around $90M in cash". Tech Crunch.
  19. ^ "Zebra Technologies to Temptime Corporation". www.businesswire.com. 2019-01-28. Retrieved 2019-04-30.
  20. ^ Denman, Tim (May 20, 2019). "Zebra Technologies to Acquire Profitect". RIS.
  21. ^ Yablonko, Yasmin (May 22, 2019). "Zebra buys Israeli retail analytics co Profitect for $100m". Globes.
  22. ^ "Zebra Technologies Completes Acquisition of Reflexis Systems, Inc". www.businesswire.com. 2020-09-02. Retrieved 2020-12-18.
  23. ^ "Zebra Technologies to Acquire Reflexis Systems, Inc". businesswire.com. Retrieved 2020-12-18.
  24. ^ "Zebra Technologies makes acquisition, launches machine vision and fixed scanning solutions". Modern Materials Handling. 18 May 2021.
  25. ^ Allinson, Mark (25 October 2021). "Zebra Technologies expands Fetch Robotics portfolio with solution to optimize fulfillment workflows". Robotics & Automation.
  26. ^ Kanaan, Maha (4 November 2021). "Zebra Technologies' Acquisition of Antuit Group". Global Legal Chronicle.
  27. ^ "Zebra Technologies Inc". Esri.
  28. ^ "Zebra Headquarters and Locations". Craft.

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