Zebra Technologies

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Zebra Technologies
Industry Computer hardware
Founded 1969[1]
Founder Edward L. Kaplan
Gerhard Cless
Headquarters Lincolnshire, Illinois, USA
Area served
Key people
Michael A. Smith
Chairman of the Board
Anders Gustafsson
CEO Director
Products RFID printers/encoders, barcode printers, mobile printers, card imaging printers, kiosk printers, real-time locating systems, UWB and related supplies and services
Revenue Increase $1,038 million - 2013[2]
Increase $182.0 million - 2013[2]
Increase $130.3 million - 2013[2]
Total assets Increase $5,569 million - 2014[3]
Total equity Increase $1,040 million - 2014[3]
Number of employees
7,100 - Spring 2014
Website Zebra.com

Zebra Technologies builds tracking technology and solutions that generate actionable information and insight, giving companies unprecedented visibility into their businesses by giving physical things a digital voice. Zebra’s extensive portfolio of solutions give real-time visibility into everything from products and physical assets to people, providing very precise operational data not only about where things are, but what condition they are in. This allows business leaders to use data to make better, more informed decisions, respond in real-time and ultimately, help businesses understand how they work, and how they could work better.

Zebra has the industry’s most comprehensive go-to-market channel network of value-added resellers, integrators, independent software vendors, distributors, original equipment manufacturers and sales to end users. [4]


Mobile Computing: Zebra’s mobile computing solutions capture real-time data and increase the productivity of an on-the-go workforce. Zebra’s versatile integrated voice and data mobile computing products allow organizations to capture and exchange information specific to their enterprises’ demands.

Printers: Zebra is a leading global provider of rugged and reliable thermal printers. Barcode printing improves data management and accessibility, reduces costs and increases productivity for companies globally. Zebra offers a broad selection of printers, including industrial, desktop, mobile and wristband, to meet a wide variety of needs.

Data Capture: Zebra’s barcode scanning solutions help organizations quickly and accurately capture data. Zebra has an extensive range of barcode scanners for a number of industries and applications — from mobile point of sale payments to inventory management to medication tracking.

Wireless LAN: Zebra’s Wireless LAN solutions deliver optimal high performance in demanding environments. Wireless LAN solutions connect networks, devices and applications to make workforces most productive, engage customers with the organization, while supporting business growth.

RFID: Radio frequency identification (RFID) printer/encoders/readers by Zebra assist in the implementation of instant, measurable improvements in operating efficiency, accuracy and supply chain visibility. Zebra RFID fixed and mobile readers allow organizations to automatically identify, track and store inventory identified with RFID tags, to be always in control of your operations.

Location Solutions: Zebra’s portfolio of location solution products along with their real-time locating system (RTLS) software, work together to provide a digital view of physical operations. With Zebra’s Sports Solution platform, which leverages Zebra’s RTLS expertise, sports organizations can capture and share real-time performance data, converting it into usable player statistics.

Supplies: Zebra’s comprehensive range of specialty supplies consists of self-adhesive labels, ribbons, card supplies, batteries and software for label design and printer network management. The Supplies R&D team carefully selects materials by conducting extensive tests to ensure consistent, high-quality cards, paper, labels and ribbon.

Software: The intelligence that powers Zebra solutions is the software. Their suite of software integrates, extends, and maximizes the performance of your assets while enabling your IoT strategy.

Services: Zebra delivers a customizable suite of services, including Value Added and Professional Services – such as tailored printer and software solutions to increase throughput and simplify printer integration and operation; wireless connectivity and roll-out assistance; and technical training agreements and support.

Zatar: Zebra’s Zatar platform, a cloud-based software service, is the world’s first IoT platform for enterprise applications. With Zatar, businesses can connect sensors and devices embedded in their operations and gain access to accurate, real-time data. With insights into the location, movement and condition of their assets nand devices, organizations can make more informed decisions from anywhere in the world.


Zebra Technologies office in Heerenveen, The Netherlands.

Zebra was incorporated in 1969 as "Data Specialties Incorporated", a manufacturer of high-speed electromechanical products. The company changed its focus to specialty on-demand labeling and ticketing systems in 1982 and became "Zebra Technologies Corporation" in 1986. Zebra became a publicly traded company in 1991. Since 2008, Zebra has outsourced the majority of its printer manufacturing to Jabil Circuit in Guangzhou, China.[5]

  • 1998: Zebra Technologies merges with Eltron International, Inc.[6]
  • 2000: Comtec Information Systems acquisition: mobile thermal printers.[7]
  • 2003: Atlantek, Inc., acquisition: high-speed thermal digital card printers.[8]
  • 2004: Zebra expands into RFID smart label manufacturing.[9]
  • 2005: Retail Systems International, Inc. (RSI) acquisition: label converting operation.[10]
  • 2006: Swecoin acquisition: direct thermal printers.[11]
  • 2007: WhereNet Corp. acquisition: active RFID.[12]
  • 2007: Proveo AG acquisition: real-time location software and hardware.[13]
  • 2007: Navis Holdings, LLC acquisition: supply chain management; later divested in 2011.[14]
  • 2008: Zebra establishes the Enterprise Solutions Group (ESG); later renamed Zebra Enterprise Solutions (ZES) in 2009.
  • 2008: Multispectral Solutions, Inc., acquisition: Ultra Wideband (UWB) technology real-time locating systems, part of ESG division.[15]
  • 2012: LaserBand, LLC acquisition: patient identification wristbands and related products.[16]
  • 2012: StepOne Systems acquisition: mobility software for retail. Cash purchase price of $1.5 million.[17]
  • 2013: Hart Systems acquisition: cloud-based physical inventory management systems. Cash purchase price of $94 million from the private equity firm Topspin Partners LBO.[18]
  • 2014: Motorola Solutions’ Enterprise business acquisition: mobile computing and advanced data capture communications technologies and services. $3.45 billion transaction.[18]


Headquartered in Lincolnshire, Illinois, Zebra has approximately 7,000 employees in 200+ offices across more than 40 countries, with channel partners in more than 100 countries. Zebra has more than 200 strategically located offices around the world to support international customers and partners. [4]

Zebra has regional headquarters in Singapore, Bourne End, Buckinghamshire, UK, and Doral, FL.