Zed Group

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Zed Group
Industry Digital entertainment
Founded 1996
Headquarters Madrid, Spain
Key people
Javier Perez Dolset (CEO)
Products Products and services for mobile phones and Internet
Number of employees
2,000 - 50% dedicated to R&D + innovation[citation needed]
Website http://www.zed.com

Zed Group is a large organization of privately held interlocking European companies that provide mobile phone and internet entertainment, film animation and video game production. Besides the main company also named Zed, other important companies of Zed Group are Ilion Animation Studios –production company specialized in computer-generated animation feature films like Planet 51- and Pyro Studios –video game developer including “Commandos”.

Zed is a multiplatform digital entertainment company based in Spain that develops and markets entertainment and community products and services for all platforms. The company provides mobile phone value-added services (MVAS) services. Zed operates in 60 countries, including Europe's largest markets, United States, India and China and holds agreements with 170 wireless operators all over the world, reaching 500 million mobiles subscribers.[1]

Zed is characterized for its development in services in the field of interactive leisure and entertainment, in mobile phones as well as the Internet. The range of products and services of Zed are 85% internally developed and available for the following platforms: Brew, Java, Symbian, Mac and Windows.


The Perez Dolset family founded the company in Spain in 1996. The family launched the web portal LaNetro, whose objective was to offer interactive leisure and entertainment content accessible from any device with access to the internet.

In 2002, they decided to focus on value added services for mobile phones. Two years later, La Netro acquired a mobile phone content provider, Zed, from Nordic operator TeliaSonera. The company changed its name to LaNetro Zed and kept Zed as its brand for mobile content and services.

Four years later, in December 2006 Zed acquired Monstermob, one of its competitors based in the United Kingdom.[2] That same year Zed acquired Alvento, a Spanish mobile phone services company.[3]

In February 2007, Zed markets the first web 2.0 based platform integrating mobile phones and web services, where members can participate in the creation of content which is then shared within the community. LaNetro Zed becomes Zed Worldwide. Later that year Zed passed a milestone grossing $100 million in revenue in a single month.[4] In the United States Zed began to offer its content via RingToneJukeBox.com.[5]

By early 2008 Zed Group established a joint venture with Grupo Planeta to manage the local guides LaNetro.com business. In addition, Zed acquired Netpeople expanding its presence in the Latin American market.

In August 2008, Zed merged with two other companies founded by the Perez Dolset brothers, Pyro Studios (video game developer including Commandos) and Ilion Animation Studios (production company specialized in computer-generated animation feature films).

Besides, Zed has announced an agreement with the NBA to expand the league’s mobile phone offerings reaching basketball fans throughout North America, Europe and countries in Asia.[6] Also, Zed has acquired Mobitween, a developer and publisher of Flash-based content for mobile and online environments.[7]

In 2009, Zed acquired Player X,[8] British mobile media company specializing in Operators Portal Management, games and mobile TV & Video and Temafon, the exclusive content aggregator to one of the “big three” Russian operators Beeline. During 2009 Zed also started operations in Brazil, and holds today operations in 60 countries. Another remarkable step for the group during 2009 corresponds to sister company Ilion Animation Studios, which premiered in November Planet 51, the highest-grossing Spanish movie globally in 2009.

In July 2015 Ilion Animation Studios signed a contract with Paramount Pictures to make a new animation film with a budget of about 100 million euros. This is the largest budget up to date for any movie produced in Spain.[9]

Products and services[edit]

The company provides mobile marketing solutions,[10] consulting services and application development for companies and public sector across its business unit Zed Business Solutions.

In 2009, Zed started the Zed TV business unit. On the D2C segment, Zed owns a catalog of games for mobile phones and Internet.[citation needed]

in 2010 the company started a division named iZ, to apply the company's experience in videogames development to Social media.[11]

On November, 2009 Zed launched Planet 51 Online, a Massive Multiplayer Online Game available for desktops and laptops, based on the computer-generated animated movie Planet 51. The game allows players to an online virtual world populated by other film fans connected via the internet.[12]

On 2013 Zed launched 24Symbols a Spanish platform for E-books and digital entertainment.[13][14]


  1. ^ "Digital Marketing". Zed. Retrieved 28 November 2015. 
  2. ^ Bowers, Simon (27 December 2006). "Zed to acquire majority stake in MonsterMob". Retrieved 7 September 2016 – via The Guardian. 
  3. ^ Lanetro Zed acquires Spanish rival Alvento
  4. ^ Zed makes $100m in a month
  5. ^ Zed USA makes it official
  6. ^ "Earth Times: show/nba-teams-with-zed-to-expand-mobile-content-offerings,535293.shtml". Retrieved 7 September 2016. 
  7. ^ Zed acquires Mobitween
  8. ^ "Zed acquires Player X for mobile games, TV and video". Retrieved 7 September 2016. 
  9. ^ "Ilion entra en la gran liga de la animación" (in Spanish). El Mundo. 26 July 2015. Retrieved 28 November 2015. 
  10. ^ ""La próxima revolución digital puede acabar con la banca convencional"" (in Spanish). El Confidencial. 20 February 2015. Retrieved 23 November 2015. 
  11. ^ Segovia, Adrián (11 November 2010). "Zed apuesta por los juegos en las redes sociales" (in Spanish). El País. Retrieved 23 November 2015. 
  12. ^ "Zed desarrolla el juego online de la película de animación Planet 51" (in Spanish). NoticiasDot. 1 October 2009. Retrieved 23 November 2015. 
  13. ^ Dorronsoro, Lucía (25 July 2013). "Aitor Grandes: ¿Pioneros? ¡Llegamos antes que el iPad!" (in Spanish). ABC (newspaper). Retrieved 23 November 2015. 
  14. ^ "La española Zed compra el 32 % de la «Spotify de los libros»" (in Spanish). La Razón. 9 May 2013. Retrieved 28 November 2015. 

External links[edit]