The channel was first launched in 1996, but was taken off air within two months. It was relaunched as Alpha Bangla in 1999. In 2005, Zee TV went for a major brand revamp. It unveiled a new logo on 27 March 2005 at the Zee Cine Awards and thereafter Alpha Bangla became Zee Bangla. Recently the channel , along with two other Indian channels Star Jalsha (Bengali language) and Star Plus (Hindi language) have been banned in Bangladesh.