Zee Cinema (Canada)
Zee Cinema logo
|Owned by||Ethnic Channels Group|
(name licensed by Zee Entertainment Enterprises)
|Picture format||480i (SDTV)|
|Slogan||Movies. Masti. Magic.|
|Sister channel(s)||Zee TV Canada|
Zee Punjabi (Canada)
|Bell TV||Channel TBA|
|Rogers Cable||Channel 826|
|Bell Fibe TV||Channel 785|
|Optik TV||Channel 2392|
Zee Cinema broadcasts programming primarily from the library of Zee Cinema, a Bollywood film channel from India. Programming includes classic and contemporary films and film-related television series.
On March 2, 2012, Ethnic Channels Group was granted approval from the Canadian Radio-television and Telecommunications Commission (CRTC) to launch a television channel called Bollywood SD – Hindi Movie Channel, described as "a national, niche third-language ethnic specialty Category B service devoted predominantly to Hindi movies and targeted to the Hindi-speaking community in Canada."
Previous to Bollywood SD – Hindi Movie Channel launching, the Zee Cinema brand existed in Canada since 2005 through a partnership with Asian Television Network and a subsidiary of Zee Entertainment Enterprises, who launched a Canadian version of Zee Cinema called ATN Zee Cinema.
ATN Zee Cinema was renamed ATN Movies OK on July 25, 2012. That same month after the rebrand, Bollywood SD – Hindi Movie Channel was launched as Zee Cinema through a newly formed licensing partnership between Ethnic Channels Group and a subsidiary of Zee Entertainment Enterprises.
- Broadcasting Decision CRTC 2012-129 CRTC 2012-03-02
- ATN launches four more digital television channels and acquires more cricket ATN press release
- Ethnic Channels Group to distribute Zee Cinema in Canada IndianTelevision.com 2012-08-08
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