Zee Cinema (Canada)

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Zee Cinema
Zee Cinema New Logo.png
Zee Cinema logo
LaunchedJuly 2012; 7 years ago (2012-07)
Owned byEthnic Channels Group
(name licensed by Zee Entertainment Enterprises)
Picture format480i (SDTV)
SloganMovies. Masti. Magic.
Broadcast areaNational
HeadquartersToronto, Ontario
Sister channel(s)Zee TV Canada
Zee Punjabi (Canada)
WebsiteZee Cinema
Bell TVChannel TBA
CogecoChannel 1065
Rogers CableChannel 826
Bell Fibe TVChannel 785
Optik TVChannel 2392
SaskTelChannel 253

Zee Cinema is a Canadian Category B Hindi language specialty channel and is owned by Ethnic Channels Group.

Zee Cinema broadcasts programming primarily from the library of Zee Cinema, a Bollywood film channel from India. Programming includes classic and contemporary films and film-related television series.


On March 2, 2012, Ethnic Channels Group was granted approval from the Canadian Radio-television and Telecommunications Commission (CRTC) to launch a television channel called Bollywood SD – Hindi Movie Channel, described as "a national, niche third-language ethnic specialty Category B service devoted predominantly to Hindi movies and targeted to the Hindi-speaking community in Canada."[1]

Previous to Bollywood SD – Hindi Movie Channel launching, the Zee Cinema brand existed in Canada since 2005 through a partnership with Asian Television Network and a subsidiary of Zee Entertainment Enterprises, who launched a Canadian version of Zee Cinema called ATN Zee Cinema.[2]

ATN Zee Cinema was renamed ATN Movies OK on July 25, 2012. That same month after the rebrand, Bollywood SD – Hindi Movie Channel was launched as Zee Cinema through a newly formed licensing partnership between Ethnic Channels Group and a subsidiary of Zee Entertainment Enterprises.[3]


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