Zee Telugu

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Zee Telugu
Type cable television network
Branding Zee Network
Country India
Availability India
Headquarters Visakhapatnam, Andhra Pradesh, India
Owner Zee Entertainment Enterprises
Key people
Sanjay Reddy
Launch date
18 May 2007

Zee Telugu is a Telugu cable television channel in India. It is offered by Zee Network, part of the Essel Group.[1]

By 2006, the Zee Network already had a strong presence in northern, eastern and western India, with channels in Bengali, Gujarati, Marathi, and Punjabi; their proposed Telugu-language channel marked their first venture into the southern India entertainment market. In June 2006, they expected the channel to launch by August.[2] Their actual launch finally arrived in September.[3] Initially this channel is launched with the name Alpha TV Telugu.Later they renamed as Zee Telugu.They initially featured a large amount of American films dubbed into Telugu; in August 2007, they also dubbed popular Bollywood film Sholay from Hindi into Telugu as an experiment.[4]

By December 2007, despite having some popular programmes such as game show Gold Rush, hosted by popular female anchor Udayabhanu, as well as soap opera Nishabdam, overall Zee Telugu had only achieved a 1.24% weekday and 1.86% weekend market share in Andhra Pradesh. As a result, they re-launched themselves in order to shift their target market segment from mass market to that of upwardly mobile young professionals.[3][5] They suffered a loss of Rs. 460 million in fiscal year 2007.[1]

In late 2008, Zee Telugu began work on Sa Ri Ga Ma Pa, a Telugu-language singing competition. Anchored by Nandi Award winner Suneetha, the judges' panel included renowned Telugu music figures Koti and Ramana Gogula, and was scheduled to run for 35 episodes.[6] The show was so successful that by February 2007, they announced plans to launch Little Champs, a version of the show aimed at the ages six to thirteen market, hosted by former Indian Idol runner up N. C. Karunya.[7]

Mee Inti Vanta, a cookery show, has run successfully for more than 1000 episodes. It is hosted by the famous anchor Sumalatha. This program was a huge hit with female viewers and grabbed the market share in the afternoon slot. Eventually all the other channels started their own cookery shows.

Along with Mee Inti Vanta what brought even more popularity was a steamy anthology serial called Midnight Masala, or as some called it, Soyagam. It aired at 12am and aired stories which had a lot of steamy and sexy scenes. It was widely watched by adults but some people criticised that it is too racy for Telugu TV. It aired from December 2007 - December 2008 and again in 2007-2008. Its highest TRP was 2.0, an all-time high in the midnight slot in Telugu television which even networks like Maa and Eenadu Entertainment (ETV) cannot beat.

Another program introduced recently was Sreekaram Subhakaram, an astrology based program with astrologer Vakkantham Chandramouli and popular anchor Sumalatha. This is a live program and the many other channels are trying to follow suit.

In September 2007, the channel announced after months of deliberations that Sanjay Reddy would be their new chief executive officer, succeeding Ajay Kumar, who had left several months previously. Reddy had previously worked at The Walt Disney Company and Pearl Media.[8] Reddy's plan in 2008 includes new soaps and children's programming.[9]

On 22 May 2017 Zee Telugu celebrated its 10-year anniversary.[10]

Programs[edit]

On 16th October 2017 Zee Telugu acquired a new logo.[11]

After six years, Zee TV and Zee Entertainment Enterprises Limited (ZEEL) have donned a new logo and an all-new tagline – Aaj Likhenge Kal.

The last time when the channel was redressed in a new logo and identity in 2011, the announcement was made in the event ‘Umeed ka Naya Chehra’. 2017 is a milestone year for the broadcast network that completed 25 years of its existence.

Zee TV overhauled its logo on 15 October 2017, along with all other channels of the Zee network. Zee TV will get a new look from October 15 onwards. The network will rebrand the channel and present it in a new avatar with an orange logo and a tagline called, ‘Aaj Likhenge Kal’ according to industry sources.[12]

Deepak Rajadhyaksha (Deputy Business Head, Zee TV) said: "The Aaj Likhenge Kal" philosophy is brought alive with a brand new visual identity, where each element signifies the aspiration of the Indian middle class. The orange colour represents the inner glow or radiance that emanates from within – a symbol of positivity and confidence that the brand echoes. The circular logo denotes the universal appeal of Zee TV’s all-inclusive content. The brand packaging has the elements of nature such as fire, earth, water, air – the diya, which represents light and hope, the blooming of an orange flower that stands for the beauty of life and evolution, gold that denotes eternal richness and mosaic, which enunciates the power of synergy that stems from several fragmented pieces coming together to form a beautiful whole".[13]


Na Kodalu Bangaram[edit]

This show is about an innocent girl, Suhasini who gets married to Dhanush, a psychopath, but he pretends himself to be a gentleman in front of all. Suhasini is considered as a daughter by her mother-in-law (Bhanumati) who decides to save her after coming to known about her son. She pushes Dhanush from the train, and she along with Suhasini come in a new city as daughter and mother. But their neighbor, Ravi, starts loving Suhasini. So, will she accept him and what happens when Dhanush returns in her life is the storyline of the show.[14], [15]

References[edit]

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