|Initial release||March 26, 2008|
Zemanta is a private company whose main product is an enterprise platform for content marketing. It's Zemanta One platform utilizes real-time bidding (RTB) to help brands, trade desks and digital agencies promote marketing content to global audiences. Zemanta has headquarters in New York City and Ljubljana, Slovenia.
The company first launched in 2007 after being chosen as a winner of Seedcamp 2007. Zemanta's original technology focused on the semantic web, developing a content and links suggestion plugin for publishers, bloggers and other content creators. It suggested links to context-relevant articles. It also suggested images found on the internet that are context relevant, as well as keywords, and tags. The suggestions are delivered to the users through a point and click interface. Zemanta launched its Content DSP, Zemanta One, in spring 2014.