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Zendium is a brand of toothpaste marketed by Unilever in Austria, Belgium, Croatia, Czech Republic, Denmark, France,[1] Germany, Hungary, Italy, the Middle East, the Netherlands, Scandinavia and Switzerland.


Zendium was introduced in the Netherlands in 1976, its formula being based on the enzyme research of Henk Hoogendoorn.[2]

As of 2007, zendium's market share in Denmark was about 37%.[2]


The active ingredients in Zendium Classic are:[3]

Unlike many types of toothpaste, Zendium products do not contain the foaming agent sodium lauryl sulfate (SDS or NaDS, where D means dodecyl). The lack of SLS protects the mucous membranes[3] and is believed to reduce the risk of aphthous ulcers.[2] In addition, since Zendium does not contain SLS or similar foaming agents, it can be used together with chlorhexidine.[3][4]


  1. ^ "Les dentifrices Zendium arrivent en France" [Zendium in France] (in French). 2015. 
  2. ^ a b c Lene Wedel Heilskov (2008). "zendiums historie" [History of Zendium] (PDF) (in Danish). Zendium. 
  3. ^ a b c "Zendium Classic". Opus Health Care. 
  4. ^ Kolahi J, Soolari A (September 2006). "Rinsing with chlorhexidine gluconate solution after brushing and flossing teeth: a systematic review of effectiveness". Quintessence Int. 37 (8): 605–12. PMID 16922019. 

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