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Zendium is a brand of toothpaste marketed in the Netherlands, Belgium, Italy, Czech Republic, , France,[1] Germany and Scandinavia by Unilever.


zendium was introduced in the Netherlands in 1976, its formula based on the enzyme research of Henk Hoogendoorn.[2]

As of 2007, zendium's market share in Denmark was about 37%.[2]


The active ingredients in Zendium Classic are:[3]

Unlike many types of toothpaste, zendium products do not contain the foaming agent sodium lauryl sulfate. The lack of SLS protects the mucous membranes[3] and is believed to reduce the risk of aphthous ulcers.[2] In addition, since zendium does not contain SLS or similar foaming agents, it can be used together with chlorhexidine.[3][4]


  1. ^ "Les dentifrices Zendium arrivent en France" [Zendium in France] (in French). 2015. 
  2. ^ a b c Lene Wedel Heilskov (2008). "zendiums historie" [History of zendium] (PDF) (in Danish). Zendium. 
  3. ^ a b c "Zendium Classic". Opus Health Care. 
  4. ^ Kolahi J, Soolari A (September 2006). "Rinsing with chlorhexidine gluconate solution after brushing and flossing teeth: a systematic review of effectiveness". Quintessence Int 37 (8): 605–12. PMID 16922019. 

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