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Founded2011; 9 years ago (2011)
Key people
  • Reggie Renner (CEO)
  • Mike Langin (CTO)
  • Brian White (COO)
  • Pete Schieke (CCO)
  • Joe Bossone (CFO)
ProductsContextual advertising
  • Looper.com
  • NickiSwift.com
  • Grunge.com
  • TheList.com
  • Mashed.com
  • SVG.com

ZergNet or 7hops.com, Inc.[1], is an Internet startup company based in Indianapolis that describes itself as a "content recommendation" (more commonly known as contextual advertising) company.[2] Established around 2011,[3] it has been compared to Outbrain, Taboola and similar companies,[4][5] and the fact that the site itself has become popular with some end users invited a comparison to BuzzFeed.[6] ZergNet's declared goal is to distinguish itself from its competitors by focusing on high quality, less spammy offerings.[5][6]

The company's investors include Mark Cuban and Greycroft Partners.[7][6]

It also owns and promotes entertainment websites which include[8][1]:

  • Looper.com - Film, television, and video game news
  • NickiSwift.com - Celebrity gossip[9]
  • Grunge.com - History, entertainment, science, and sports
  • TheList.com - Women's lifestyle
  • Mashed.com - Food discussion
  • SVG.com - video game news and discussion

See also[edit]


  1. ^ a b "Amended Interim Designation of Agent to Receive Notification of Claimed Infringement [7hops.com, Inc.]" (PDF). Copyright.gov. U.S. Copyright Office. July 15, 2016. Alternative Name(s) of Service Provider (including all names under which the service provider is doing business): ZergNet, ZergNet.com, Looper.com, Grunge.com, NickiSwift.com, Thelist.com, Static.com, Mashed.com
  2. ^ "ZergNet | CrunchBase". www.crunchbase.com. Retrieved 2016-05-25.
  3. ^ "IU grad's ZergNet surges, powered by Mark Cuban". USA TODAY. Retrieved 2016-05-25.
  4. ^ Wright, Mic (2015-06-24). "How two gamers built a secret weapon to get huge Web traffic". The Next Web. Retrieved 2016-05-25.
  5. ^ a b Chapman, Lizette. "ZergNet Scores $3.2 Million to Build 'Pinterest for Content'". WSJ. Retrieved 2016-05-25.
  6. ^ a b c "Greycroft Partners places bet on ZergNet, a content recommendation firm that's not in advertising - New York Business Journal". New York Business Journal. Retrieved 2016-05-25.
  7. ^ "Q&A: Mark Cuban Talks Indy Startup ZergNet". Indianapolis Monthly. 2013-10-01. Retrieved 2016-05-25.
  8. ^ "ZergNet - About Us". ZergNet.com. Pete Schiecke - Pete manages ZergNet’s entertainment properties, which includes Looper, Nicki Swift, Grunge, The List and Mashed.
  9. ^ "Nicki Swift (NickiSwiftCeleb)". Pinterest. Retrieved 2019-09-01.

External links[edit]