Zero Skateboards

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Zero Skateboards is a skateboard company located in Carlsbad, California, United States (US). The brand was founded by professional skateboarder and entrepreneur Jamie Thomas, and distributed by his Black Box Distribution company. In late June, 2014, Thomas announced that the brand will be distributed by the Dwindle Distribution company, based in El Segundo, California, US.

History[edit]

The Zero brand was originally a clothing company, formed in 1996, and subsequently evolved into a skateboard company, with Thomas leaving Toy Machine to become Zero's first professional team rider.[citation needed]

In early 2003, Thomas opened a plant in Tijuana, Mexico, named "Edieth and Osuna", to manufacture the skateboard decks of the Black Box brands. Zero team rider Chris Cole was a shareholder of the company from 2011 to 2014.[1][2]

The company has released seven videos,[3] with the premiere of the latest release, Cold War, occurring on November 8, 2013. The premiere was held at the La Paloma theater in Encinitas, California, US and Thomas invited every Zero rider, former and current, onto the stage prior to the showing of the 40-minute video.[4]

Transition to Dwindle[edit]

In a June 2014 interview with the Jenkem online publication, Thomas explained that the Dwindle Distribution skateboard company—responsible for the Enjoi, Blind Skateboards, Almost Skateboards, Darkstar and Cliché Skateboards brands—will take over "the sales, finance, production and distribution aspects" of the Zero brand. Thomas further explained that the Zero employees will remain independent and will focus on "the team, marketing and creative aspects" of the brand.[5]

Awards[edit]

From 2004 to 2006, Zero won three consecutive Thrasher Magazine King of the Road competitions,[6] beating other teams such as Girl Skateboards, Toy Machine, Darkstar, Element, Flip, Habitat, Real, Almost, and Baker Skateboards.[citation needed] Zero declined defending their title for the 2007 King of the Road to start the "Black and White" tour with the Mystery skateboard team.[7]

Cole won Thrasher S.O.T.Y. award (Skateboarder of the Year) on two occasions, a feat that has only been achieved by two skateboarders in the history of the award (the other skateboarder is Danny Way).[8]

Popular culture[edit]

Videography[edit]

  • Thrill of It All (1997)
  • Misled Youth (1999)
  • Dying to Live (2002)
  • New Blood (2005)
  • Promo (2006)
  • Strange World (2009)
  • Fresh 'til Death (feat. DGK) (2011)
  • Cold War (2013)
  • No Ca$h Value (2014)[11]

Team members[edit]

Professional[edit]

Amateur[edit]

  • Franky Villani
  • Chris Wimer

Former[edit]

  • Chris Cole
  • Erik Ellington
  • Jim Greco
  • Elissa Steamer
  • Tom Asta
  • Marisa Dal Santo
  • Ben Gilley
  • Ryan Smith
  • Jon Alie
  • Lindsey Robertson
  • Garrett Hill[14]
  • Jamie Tancowny
  • Nick Boserio
  • Sheldon Meleshinski
  • Ryan Bobier
  • Keegan Sauder
  • Matt Mumford
  • Tom Karangelov
  • Donovon Piscopo
  • Ben Hatchell
  • Scott Copalman
  • Aaron Harrison
  • Wade Burkitt
  • Josiah Gatlyn
  • Jud Ferguson

References[edit]

  1. ^ biz_editor (27 January 2004). "OFFSHORE MANUFACTURING ALTERNATIVE – BLACK BOX HAS FOUND A WAY TO LOWER COSTS WITHOUT GOING". Transworld Business. Bonnier Corporation. Retrieved 19 August 2012. 
  2. ^ michaelgoodwin (25 January 2011). "CHRIS COLE NOW A SHAREHOLDER OF ZERO SKATEBOARDS". Transworld Business. Bonnier Corporation. Retrieved 19 August 2012. 
  3. ^ "World's Best Premiere: Cold War" (Video upload). Thrasher Magazine. High Speed Productions. 10 November 2013. Retrieved 12 November 2013. 
  4. ^ TWS (9 November 2013). "ZERO ‘COLD WAR’ PREMIERE PHOTOS". TransWorld Skateboarding. GrindMedia. Retrieved 11 November 2013. 
  5. ^ Ian Michna (June 2014). "THE FUTURE OF ZERO & FALLEN WITH JAMIE THOMAS". Jenkem. Jenkem. Retrieved 9 July 2014. 
  6. ^ [1] Archived November 12, 2006, at the Wayback Machine.
  7. ^ [2] Archived August 29, 2007, at the Wayback Machine.
  8. ^ Chris Nieratko (5 January 2010). "A Good Year". ESPN. ESPN Internet Ventures. Retrieved 11 November 2013. 
  9. ^ Zero Skateboards products, June 6, 2004 (retrieved from the Internet Archive)
  10. ^ Fall 2015 product lineup (scroll to page 6 to see "Single Skull" design)
  11. ^ "Zero Skateboards skate videos". Skatevideosite.com. Skatevideosite.com. 2005–2013. Retrieved 12 November 2013. 
  12. ^ "Dane Burman". Zero Skateboards. 2011-07-17. Retrieved 2013-11-11. 
  13. ^ "Tony Cervantes Skater Profile, News, Photos, Videos, Coverage, and More at SPoT". Skateparkoftampa.com. 2012-02-28. Retrieved 2013-11-11. 
  14. ^ "Sponsors". Garrett Hill. Garrett Hill. 14 August 2014. Retrieved 14 August 2014. 

External links[edit]