Zeta Global

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Zeta Global Holdings Corp.
TypePublic
NYSEZETA
IndustryBusiness software
Founded2007
Headquarters,
United States
Key people
David A. Steinberg (CEO)
Websitezetaglobal.com

Zeta Global Holdings Corp. is a data-driven marketing technology company[1] which was founded in 2007.[2][3] Zeta offers companies a suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships.[4]

Zeta Global has the industry's third largest data set (2.4B+ identities), next to Google and Facebook, powered by demographic, locational, behavioral, transactional, and predictive signals.[5] The company went public on the New York Stock Exchange on June 10, 2021 at a $1.7 billion valuation.[6]

The company's headquarters are in New York City, with 15 offices worldwide, in 11 countries, including Silicon Valley, London, as well as Chennai and Hyderabad in India.[7][8][9] Zeta has more than 1,300 employees worldwide.[2][10] The company's CEO is David A. Steinberg.[11]

Forbes Magazine reported that the company has been referred to as a 'Unicorn' - a "billion-dollar startup".[12] According to The Wall Street Journal, as of March 2020 the company is profitable, with annual revenues exceeding $400 Million.[13]

History[edit]

Zeta Global was founded by David A. Steinberg and former Apple Inc. CEO John Sculley[14] in 2007 under the name 'XL Marketing'. The company changed its name to 'Zeta Interactive' in 2014, then again to 'Zeta Global' in October 2016.[2][8][15]

As of April 2017, Zeta had bought nine companies in the past nine years. In July 2015, the company raised US $125 million from Blackstone's GSO Capital Partners to grow its business through the acquisition of data startup companies.[12][16]

In November 2013, Zeta acquired the Adchemy Actions division from ad tech firm Adchemy, as to incorporate their 'machine learning' based advertising platform.[17][18] In January 2014, Zeta acquired Clicksquared, a Boston-based company that created 'The Hub', a SaaS-based, cross-channel campaign management platform.[19]

In late 2015, they acquired the customer relationship management division of eBay's Enterprise operation, in a deal which sources near the company said was worth US$80–90 million. CEO Steinberg said that the deal "gets us a long way toward becoming the largest customer lifecycle management platform."[20] In August 2016, they announced that they purchased the marketing automation tool 'Acxiom Impact' from marketing technology and services company Acxiom, in a deal which sources said was worth more than US$50 million.[21]

In October 2016, Zeta Global hired Jarrod Yahes as CFO. Yahes is a former senior finance executive at EXL Service Holdings, who previously served as the CFO of Jackson Hewitt.[22] In March 2020, Christopher Greiner became CFO of Zeta Global.[23]

In April 2017, Zeta appointed Donald Steele as the company's first-ever CRO.[24]

In April 2017, the company raised $140 Million in a large late-stage equity and debt funding round, with funds coming from GPI Capital and Franklin Square Capital Partners. Forbes reported that sources close to the company said this raised the company's valuation to US$1.3 Billion.[25]

On July 18, 2017, Zeta acquired machine-learning centric platform Boomtrain.[26][27] Steinberg said the company planned to integrate "its machine learning, decisioning and marketing automation in our entire marketing cloud."[28]

On December 5, 2017, Zeta Global acquired Disqus.[29]

In 2018-2020, Zeta made several key ad tech acquisitions. In 2019, Zeta Global acquired Temnos, a Silicon Valley AI company. Steinberg, co-founder of Zeta Global, stated that Temnos "allows us to see everything on the Internet from an intent perspective. It lets us see what people are reading, and what is trending globally."[30] Also in 2019, Zeta also acquired demand-side and data management platform ad tech company Sizmek after it filed for bankruptcy. The deal was estimated to be around $36 million, integrating a programmatic ad buying platform into Zeta's data software."[31] [32]

During this period, Zeta also acquired Rocket Fuel's data management platform, IgnitionOne's demand side platform, and PlaceIQ's managed media business to further expand its marketing tech capabilities." [33][34]

In March 2021, Zeta announced an additional $222.5 million in new debt financing ahead of filing for its initial public offering.[35]

Zeta went public on the New York Stock Exchange on June 10, 2021 at a $1.7 billion valuation under the symbol ZETA. [6]

Products[edit]

As of 2019, the company has a database of permission based profiles of approximately 750 million+ people. Using big data analysis, they identify which companies they should sell to, contact those people, and manage existing customers.[36] The Zeta Marketing Platform (ZMP) is the largest omnichannel marketing platform with identity data at its core.[37] While the company originally focused on email marketing, more recently it has expanded into the customer lifecycle management market.[38] As of 2021, the company has a database of permission-based profiles of approximately 2.4 billion identities.[5]

Activities and events[edit]

On January 30, 2014, Zeta Interactive hosted a forum on changes in advertising and marketing over the years, using Apple's 1984 commercial as a benchmark. Sculley shared the panel with advertising executive David Sable, Global CEO of Young & Rubicam; Jessica Gelman, Vice President of Customer Marketing & Strategy; The Kraft Group—the owners of the New England Patriots; and Hooman Radfar, Chairman and Co-Founder of marketing firm AddThis.[39]

Awards[edit]

In 2014, Forbes listed Zeta Interactive as a "Most Promising Company", and in 2015 the magazine put Zeta Interactive on its list of "Top 100 Analytics Startups of 2015.[40][41]

Zeta was included in Gartner Inc.'s annual "Magic Quadrant for Multichannel Campaign Management" in 2014 and 2015, and in 2017 was ranked as "Visionary" in Gartner's Magic Quadrant for Digital Marketing Hubs.[12][42][43] In 2020, the Zeta Marketing Platform was ranked as a "Leader" in the Forrester Wave: Email Marketing Service Providers Q2 report.[44][45]

References[edit]

  1. ^ "Fans or not, NFL braces for new stadium feel, sudden changes".
  2. ^ a b c Konrad, Alex (18 Nov 2016). "Never Heard Of Zeta Global? Software CEO David Steinberg Has 300 Million Reasons Not To Worry". Forbes.
  3. ^ Urbanski, Al (9 Jul 2014). "Zeta Introduces 'Cross-Lifecycle' Platform". Haymarket Media, Inc. Direct Marketing.
  4. ^ "Zeta Global Has Worldwide Ambitions But An IPO Will Wait". Seeking Alpha. 16 October 2016. Retrieved 5 May 2017.
  5. ^ a b "Zeta Launches Customer Data Platform, CDP+, to Help Marketers Provide an Elevated CX". 5 November 2020.
  6. ^ a b "Zeta Global Has a Muted IPO, but 'We're in It for the Long Haul'". 10 June 2021.
  7. ^ "How This CEO Learned the Difference Between Coaching and Controlling". September 2021.
  8. ^ a b Zeta, Press Release (18 Oct 2016). "Zeta Interactive Rebrands as Zeta Global, Culminating Year of Massive Growth and Broadened Focus". PR Newswire.
  9. ^ Azuri, Calivin (17 Jan 2014). "XL Marketing Has Now Become Zeta Interactive". Technology Marketing Corp. Cloud Contact Center.
  10. ^ Konrad, Alex (23 Jan 2014). "Zeta Interactive's New Name And Purchase Reveal Challenges For Email Marketers". 600 Employees. Forbes.
  11. ^ "Zeta Interactive Website". About Us Section. Zeta Interactive. Retrieved 24 December 2013.
  12. ^ a b c Konrad, Alex (15 Jul 2015). "Zeta Interactive Hits $1 Billion Valuation And Looks To Buy Up Data Startups". Data Startups. Forbes.
  13. ^ Patel, Sahil (2020-03-04). "Marketing Software Firm Zeta Global Eyes IPO—Once Again". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-07-14.
  14. ^ Patel, Sahil (2020-03-04). "Marketing Software Firm Zeta Global Eyes IPO—Once Again". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-10-02.
  15. ^ Lunden, Ingrid (9 October 2013). "XL Marketing, The Direct Marketing Company Co-Founded By John Sculley, Buys UK Rival Intela". Tech Crunch. Retrieved 5 May 2017.
  16. ^ Bond, Shannon (15 Jul 2015). "Zeta Interactive valued at $1bn after Blackstone investment". Blackstone. Financial Times.
  17. ^ Ha, Anthony (4 Nov 2013). "XL Marketing Buys Adchemy's Customer Acquisition Division, Adchemy Actions". AOL. TechCrunch.
  18. ^ Loechner, Tyler (7 November 2013). "XL Marketing Acquires Real-Time Analytics Platform Adchemy Actions". MediaPost. New York. Retrieved 5 May 2017.
  19. ^ "Zeta Interactive Acquires Marketing Automation Platform Provider ClickSquared". Information Today, Inc. CRM.com. 23 Jan 2014.
  20. ^ Hof, Robert (2 November 2015). "Eyeing Expansion, Zeta Interactive Buys eBay's CRM Division". Forbes. Jersey City, New Jersey. Retrieved 11 May 2017.
  21. ^ Lardinois, Frederic (4 August 2016). "Zeta Interactive acquires Acxiom Impact for over $50M". TechCrunch. Retrieved 11 May 2017.
  22. ^ Monga, Vipal (6 February 2017). "Zeta Global Prepares for Potential IPO". Wall Street Journal. New York. Retrieved 5 May 2017.
  23. ^ Patel, Sahil (2020-03-04). "Marketing Software Firm Zeta Global Eyes IPO—Once Again". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-10-26.
  24. ^ Lardinois, Frederic (10 April 2017). "Zeta Global hires its first chief revenue officer as it eyes an IPO". TechCrunch. Retrieved 5 May 2017.
  25. ^ Hof, Robert (27 April 2017). "Zeta Global Raises $140 Million For Its Marketing Cloud". Forbes. Jersey City, New Jersey. Retrieved 5 May 2017.
  26. ^ "Zeta Global Buys Boomtrain to Make Its Marketing Cloud Smarter".
  27. ^ "Zeta Global Bolsters Its Marketing Cloud by Acquiring Machine Learning-Centric Boomtrain".
  28. ^ "Zeta Global acquires Boomtrain to bolster its machine learning tech".
  29. ^ Hof, Robert. "Zeta Global Makes Its Biggest Buy Yet: Social Discussion Platform Disqus". Forbes. Retrieved 2020-07-14.
  30. ^ Goldsmith, Jill. "Fast-Growing Zeta Global Buys Silicon Valley AI Firm Temnos". Forbes. Retrieved 2020-03-31.
  31. ^ "Zeta acquires DSP from Sizmek, takes aim at the Trade Desk". 19 April 2019.
  32. ^ Patel, Sahil (4 March 2020). "Marketing Software Firm Zeta Global Eyes IPO—Once Again". Wall Street Journal.
  33. ^ "Zeta Global Buys Sizmek DSP and Rocket Fuel DMP Assets for $36 Million". 19 April 2019.
  34. ^ "Rolling up a Marketing Cloud, with Zeta Global CEO David Steinberg". 20 November 2020.
  35. ^ "Martech company Zeta Global raises $222.5M in debt".
  36. ^ Kharpal, Arjun (27 April 2017). "Marketing start-up co-founded by ex-Apple CEO raises $140 million, hints at potential IPO". CNBC. Englewood Cliffs, New Jersey. Retrieved 11 May 2017.
  37. ^ "Zeta Global's IPO filing uncovers modest growth, strong adjusted profitability".
  38. ^ Hof, Robert (27 April 2017). "Zeta Global Raises $140 Million For Its Marketing Cloud". Forbes. Jersey City, New Jersey. Retrieved 5 May 2017.
  39. ^ Iftikhar, Bilal (30 January 2014). "Super Bowl 2014: Advertisers lose yardage". Crain's New York. Retrieved 30 January 2014.
  40. ^ "Zeta Interactive on Forbes Lists #45 America's Most Promising Companies (2014)". Forbes. Jan 2014.
  41. ^ Columbus, Louis (8 Aug 2015). "The Top 100 Analytics Startups of 2015". Forbes.
  42. ^ 2015, April. "Zeta Interactive Named to Gartner's Magic Quadrant for Multichannel Campaign Management Report for Second Straight Year". PR Newswire.{{cite web}}: CS1 maint: numeric names: authors list (link)
  43. ^ Sullivan, Laurie (23 February 2017). "Zeta Global Becomes Gartner 'Visionary'". MediaPost. New York. Retrieved 5 May 2017.
  44. ^ "Key Takeaways: Forrester Wave for Enterprise Marketing Software Suites 2021". 24 May 2021.
  45. ^ "SEO Audit Online". 10 July 2021.