Zhejiang University of Media and Communications (ZUMC)

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Zhejiang University of Media and Communications (ZUMC)
Zumc logo 2.png
Type Public (National)
Established 1984
Vice-Chancellor Peng Shaojian
Academic staff
Students ~10000[1]
Location Hangzhou, Zhejiang Province, China
Campus Urban, 4.5;km²
Website eng.zjicm.edu.cn

Zhejiang University of Media and Communications (ZUMC) is a public national university in Hangzhou, China. It is a teaching and research institution specializing in journalism, broadcasting, radio and television, cinematography, advertising, new media and social media. ZUMC is known as one of the leading universities in media and communication in China, and shares the fame with Communication University of China for cultivating professionals, talents and specialists in the industry.


Zhejiang University of Media and Communications (ZUMC), simplified Chinese 浙江传媒学院, sometimes referred to as ZUMC, is a national university in China. ZUMC was formerly known as the Zhejiang Higher Vocational Training School of Radio & Television which was affiliated with The State Administration of Radio Film and Television. In May 2004, with the approval of The Ministry of Education, the School was upgraded to a university and changed its name to the present Zhejiang University of Media and Communications. In October 2011, The Ministry of Education granted the University the right to confer master's degrees in Journalism and Media Communications.[2] Today, nearly 10,000 full-time students are currently studying in over 50 programs at the 13 Colleges and Schools of ZUMC.


ZUMC has two campuses in the Hangzhou area. The main campus, located in the Xiasha Higher Education Zone, is 52 hectares with a floor space of 450,000 square metres. 60 kilometers to the east of the Xiasha Campus, is the Tongxiang campus, which is over 33 hectares with a floor space of 160,000 square metres.[3]

ZUMC Xiasha campus

Schools and Colleges[edit]

ZUMC is divided into the following schools and colleges:

  • The School of Broadcasting Arts
  • The School of Electronics and Information
  • The School of Animation
  • The School of Management
  • The School of Cultures & Communications
  • The School of Art Design
  • The School of Cultural Creativity
  • The School of Literature
  • The School of New Media
  • The School of Journalism and Communications
  • College of Music
  • College of Film & TV Arts
  • College of Continuing Education
  • Foreign Languages Teaching Centre
  • Department of College Physical Education
  • Department of Social Sciences & Teaching


Valued at 180 million RMB, ZUMC is equipped with advanced teaching and experimental facilities that provide students with a professional, efficient and people-friendly learning environment. ZUMC has five experimental teaching model centres and 21 laboratories, including one for Announcing & Presenting with Broadcast Directing Practice and one for Special Digital Effects. The 22-storey multi-functional Media Tower houses 17 broadcasting studios of various sizes has been a production base for broadcasting radio and television programmes, teaching/research activities and social services. ZUMC's library, with a collection of 960,000 books on various subjects, 750,000 E-books and about 50,000 audio-visual items, has become a regional resource centre for radio and television study and research.[2]

International partnerships[edit]

ZUMC has partners in the UK, USA, Australia, New Zealand, Canada, Sweden, South Korea, France, Germany, Italy and other areas and countries. Over 40 institutions of higher learning internationally have established cooperation with ZUMC in student/teacher exchange projects, short-term visits, teacher training, various joint-programmes and other international academic activities.

The Confucius Institute[edit]

In July 2011, ZUMC and Ulster University developed the The Confucius Institute at Ulster University (CIUU) in Coleraine, Northern Ireland. The Confucius Institute is part of a network of 322 institutes in over 50 countries which promote and teach Chinese language and culture and facilitate cultural exchanges aimed at fostering trade links with China.[4]

Center for Internet and Society[edit]

Fang Xingdong is the Director and Jeff Yang is the Secretary of the Center for Internet and Society at ZUMC.


  1. ^ Zhejiang University of Media and Communications Archived May 7, 2013, at the Wayback Machine.. Retrieved on 2014-06-17.
  2. ^ a b Zhejiang University of Media and Communications Archived January 16, 2014, at the Wayback Machine.. Retrieved on 2014-06-17.
  3. ^ Zhejiang University - Confucius Institute at the University of Ulster. Ulster.ac.uk. Retrieved on 2014-04-28.
  4. ^ About Confucius- Confucius Institute at the University of Ulster. Ulster.ac.uk (2012-04-13). Retrieved on 2014-04-28.