Zhima Jie (芝麻街) is the Chinese co-production of Sesame Street. The show was produced from 1998 to 2001, for a total run of 130 half-hour episodes. It was filmed in Shanghai.
There was an unsuccessful attempt to revive it for the 2004 season. It returned in 2010 as Zhima Jie: Da Niao Kan Shijie (芝麻街: 大鸟看世界, Sesame Street: Big Bird Looks at the World). The program focused on teaching basic skills, such as literacy, numeracy, and an appreciation of the arts, and was funded in part by the Merck Foundation.
Before the co-production, Sesame Street's 12th season had been dubbed into Mandarin in 1981 and distributed through China Central Television.
^Lynch Street, Nancy; Matelski, Marilyn J. (2003). "Chapter 6: Case Study: General Electric and Sesame Street-A True Joint Venture". American Businesses in China: Balancing Culture and Communication (2nd ed.). McFarland.