Zhu Zhu Pets

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For other uses, see Zhu Zhu (actress).
Zhu Zhu Pets
Zhu Zhu Pets logo.png
Inventor Russ Hornsby
Company Cepia LLC
Country USA
Availability 2009–present
Official website

ZhuZhu Pets (Mandarin pronunciation: [tʂú tʂú]), formerly Go Go Hamsters in the UK, is an American line of plush robotic hamster toys created by Cepia LLC in 2008.[1]


Pipsqueak Go Go Hamster

ZhuZhu Pets were created by Russ Hornsby for his St. Louis company, Cepia LLC.[2] The name comes from Mandarin zhūzhū (Chinese: 猪猪), meaning "little pig." In late 2009 Cepia employed only 16 people in the U.S. and 30 in China.[3]

The original ZhuZhu Pets are nine different characters, with names including Chunk, PipSqueak, Mr. Squiggles, and Num Nums. There are various accessories for creating customized hamster habitats.[4] ZhuZhu Pets can be put in either of two play modes: "nurturing mode," in which they coo and purr, or "adventure mode," in which they explore their habitat and respond to various stimuli.[5]

ZhuZhu Pets were a craze during the 2009 holidays. They originally retailed for $9 USD, but for a time they sold for over $60 because of shortages.[2][3]

In December 2009, testing done by the consumer organisation GoodGuide was initially thought to have found more than the allowed level of the toxic, silvery metalloid antimony in the Mr. Squiggles toy.[6] After a review, regulators from the U.S. Consumer Product Safety Commission said that the toy was within the "very protective" standard.[7] GoodGuide subsequently issued an apology saying that their testing methods (which checked for surface toxins) were different from the federal standards (which check for soluble toxins.)[7][8]

Cepia encourages collecting of ZhuZhu Pets.[9] Exclusive pets have been released in collaboration with Hallmark, Build-A-Bear Workshop, and Toys "R" Us. In early 2010 a set of new characters was released, including the Rockstar pets (Roxie, Ryder, Pax, and Kingston), inspired by the children of celebrities such as Angelina Jolie and Gwen Stefani.[9] In mid-2010 the Kung Zhu line of battling hamsters was released, aimed at boys age 8–12. They feature a storyline with a Special Forces army battling Ninja Warriors.[9] In December 2010 the ZhuZhu Princess series was released. Also released in 2010 were the first edition of ZhuZhu Babies, which are not electronic or plush, but plastic toys articulated with a small ball under their tummy. The second 2011 edition of ZhuZhu Babies included motors. Also in 2011, several dog breeds of ZhuZhu Puppies were introduced. They are plush robotic puppies that move around and bark.

An animated series based on the franchise, The ZhuZhus, debuted on September 12, 2016 on the Disney Channel in the United States and will air on YTV in Canada.

Video games[edit]

In 2010 the first ZhuZhu Pets video game was released for Nintendo DS, iPhone, and PC.[10][11][12] The sequel, ZhuZhu Pets 2: Featuring The Wild Bunch, was also released for Nintendo DS and Wii,[13][14] as well as ZhuZhu Pets: Kung Zhu for Nintendo DS.[15] In 2011 ZhuZhu Princess: Carriages & Castles and ZhuZhu Puppies were released for Nintendo DS.[16][10]


On September 27, 2011, the franchise's first full-length feature film Quest for Zhu was released straight-to-DVD. A second full-length feature film, The Power of Zhu, appeared to be in the works, potentially being released on DVD sometime in 2012. However, as of February 2014, no other films or even plans for films have been released for "The Power of Zhu." Although it was "secretly distributed" to TV stations in France and Brazil under the title "Amazing Adventures of Zhu".[17]

New ZhuZhu Pets[edit]

New ZhuZhu Pets will be released in 2017 and will look different from the 2009-2013 versions.[citation needed]


  1. ^ "Zhu Zhu Pets: Toy successes hard to predict, but robotic hamsters got a craze rolling". Chicago Tribune. December 7, 2009. Archived from the original on December 13, 2009. Retrieved December 19, 2009. 
  2. ^ a b Vicki Mabrey; Kinga Janik (November 20, 2009). "Zhu Zhu Pets: Hamsters to Save Christmas?". ABC News. 
  3. ^ a b Anderson, Mae (November 27, 2009). "Robotic hamsters are holidays' unlikely new craze". Denver Post. Retrieved May 18, 2011. 
  4. ^ "Welcome to Zhu Zhu Pets Hamsters!". Cepia LLC. Retrieved November 21, 2009. 
  5. ^ "Welcome to Cepia LLC". Cepia LLC. Retrieved November 21, 2009. 
  6. ^ "Go Go Hamster toy Mr Squiggles is safe, Cepia insists". BBC News. December 7, 2009. Retrieved December 8, 2009. 
  7. ^ a b Chang, Andrea (December 8, 2009). "Zhu Zhu Pets are safe, U.S. agency says". Los Angeles Times. Retrieved May 18, 2011. 
  8. ^ "Group corrects statement about safety of hot toys". Associated Press. December 8, 2009. Retrieved June 3, 2010. 
  9. ^ a b c Kavilanz, Parija (February 15, 2010). "Meet the new Zhu Zhu pets". CNN Money. 
  10. ^ a b Search: (March 29, 2011). "Zhu Zhu Puppies Release Information for DS". GameFAQs. Retrieved May 18, 2011. 
  11. ^ Search: (November 11, 2009). "Zhu Zhu Pets Release Information for iPhone/iPod". GameFAQs. Retrieved May 18, 2011. 
  12. ^ Search: (March 23, 2010). "Zhu Zhu Pets Release Information for PC". GameFAQs. Retrieved May 18, 2011. 
  13. ^ Search: (October 12, 2010). "ZhuZhu Pets 2: Featuring The Wild Bunch Release Information for DS". GameFAQs. Retrieved May 18, 2011. 
  14. ^ Search: (October 12, 2010). "ZhuZhu Pets: Featuring The Wild Bunch Release Information for Wii". GameFAQs. Retrieved May 18, 2011. 
  15. ^ Search: (November 16, 2010). "Zhu Zhu Pets: Kung Zhu Release Information for DS". GameFAQs. Retrieved May 18, 2011. 
  16. ^ Search: (February 8, 2011). "Zhu Zhu Princess: Carriages & Castles Release Information for DS". GameFAQs. Retrieved May 18, 2011. 
  17. ^ http://www.hollywoodreporter.com/thr-esq/universal-sued-secretly-distributing-childrens-812796

External links[edit]