Ziferblat

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Ziferblat
Industry Restaurants
Genre Coffee house, Social space
Founded 2011
Headquarters UK, Russia, Slovenia, Ukraine
Key people
Ivan Mitin
Number of employees
~170
Website ziferblat.net
ziferblat.co.uk

Ziferblat (free space) is an international pay per minute "Sitting Room" concept, where guests pay for the time spent there, rather than the food. This shared space was the first of its kind in the world.[1][2]

The guests are welcome to unlimited teas, cakes, coffees, biscuits, fruits, soft drinks, breads, cereals, yoghurts, snacks, cookies, brownies, toasties and more. Decorated in the style of a living room, guests clock in and out at the desk on entry and are encouraged to treat the space like home. Typically, the public "Sitting Room" space includes boardgames, newspapers, Wi-Fi, a mixture of soft and hard furnishings, a piano, a library and craft supplies. [3]

History[edit]

The name Ziferblat is derived from Zifferblatt, clock face in Russian and German. Ziferblat was first opened in September 2011 in Moscow. The creator of the "anti-café" concept is Ivan Meetin. Ziferblat’s prototype was a common space called Tree House.[4] Tree House was founded by Mitin in 2010 and the system of free donation continues there. Ziferblat is an attempt, according to its creator, to formalize the relationship between the guest and the place by using the pay-per-minute system.

Concept[edit]

The main concept of Ziferblat is not only to use an unusual pay system, but to create a space cushy as home where it’s comfortable for you to work and to entertain as well, a place where it’ll be easy to meet new people. One of the main Ziferblat’s features is a tendency to allow the guest to be autonomous, if you want you can become a part of the process: cook food and make drinks at the common kitchen, organize events. People aren’t paying for consumption; we pay for the space and they pay for the time, so it’s about participation.

— Ivan Mitin, owner of the chain

Location[edit]

Russia[edit]

Moscow [5][6] Saint Petersburg,[7] Kazan,[8][9] Nizhny Novgorod,[10] Rostov-on-Don[11]

United Kingdom[edit]

Manchester,[12][13] MediaCityUK,[14] Liverpool,[15] London,[16]

Ukraine[edit]

Kiev[17]

Slovenia[edit]

Ljubljana[18]

Mongolia[edit]

Ziferblat's 16th branch, and its first in Asia, opened on the 15th of December in 2016. While the concept of the franchise is new to the Mongolian society, the branch, known as Ziferbaatar (Mongolia's capital city is Ulaanbaatar) is deemed as one of the top places to visit in the capital city. Ziferblat Ulaanbaatar [19] differs from many of the other Ziferblat branches due to its unique interior design. The Mongolian branch has 5 rooms (excluding the main hall and kitchen) with each room dedicated to one theme; Arts room, Harry Potter room, Asian culture room, event room (also known as the Zifer Theatre) and a tiny back-in-time secret room.

Ziferblat in the UK[edit]

In the UK, Ziferblat now has branches in Manchester, Media City, Liverpool and London and plans to open more in other provincial cities across the country. With their community atmosphere and guest driven culture, their model acts as an alternative to a cafe or coworking space. [20]

Ziferblat's acts as a key part of the sharing economy, which created businesses such as AirBnB and Uber.[21] During their first 2 years in the UK, Ziferblat has been shortlisted for and won multiple awards including the Innovation Award at the Cafe Life Awards and New Business of The Year in the National Business Awards (shortlist). [22] [23]

Coworking[edit]

Ziferblat created the first pay per minute coworking space in the world. The public sitting room space acts as an alternative to working from home on a super flexible basis (by the minute). Discounted monthly memberships are available, however many "Ziferblatters" choose to drop in as and when they desire. Popular among freelance workers, professionals and creatives, Ziferblat offers a day cap that allows workers to pay for 4 hours and stay for the whole day. Ziferblat has been used as a key example of how modern working patterns are changing, particularly in urban areas. [24] [25]

Meeting Rooms and Events[edit]

Ziferblat created the first pay per minute meeting rooms in the world. Each branch has a variety of creative spaces businesses can rent for meetings or activities which would have been typical held in a hotel or a conference centre. Some of the Ziferblat meeting room styles include a primary school classroom, a chintzy vintage dining room and other quirky themes. The pay per minute rate includes all technical equipment, Wi-Fi and unlimited Zifer-kitchen treats. This new approach to working has proven incredibly popular with SMEs, charities, public sector organisations and global companies. [26] [27] [28]

Ziferblat uses open events to grow its community including yoga, martial arts, guitar lessons, calligraphy classes, talks, gigs, pop up food events, coworking sessions, art classes, knitting clubs, creative writing groups, comic book clubs, tai chi, language classes, meditation and more. These classes either employ the Ziferblat pay per minute rate or are charged at a ticket price which incorporates the ticket fee.


Gallery[edit]

See also[edit]

References[edit]

  1. ^ Smith, Oliver (9 January 2014). "Pay-per-minute cafe opens in London". telegraph.co.uk. Retrieved 2014-02-02. 
  2. ^ Baker, Vicky (8 January 2014). "London's first pay-per-minute cafe: will the idea catch on?". theguardian.com. Retrieved 2014-02-02. 
  3. ^ Reid, Rebecca (27 October 2016). "Introducing the 6p a minute cafe". metro.co.uk. Retrieved 2017-03-08. 
  4. ^ Илья Варламов: «Дом на дереве»: место для нормальных хипстеров Archived October 14, 2014, at the Wayback Machine.
  5. ^ "Новое место: "Циферблат" на Пушкинской". 
  6. ^ "«Такие дела – 2011» Иван Митин". 
  7. ^ "Новое место: "Циферблат" в Пассаже". 
  8. ^ inkazan.ru (27 February 2012). "В Казани открылось свободное пространство "Циферблат"". 
  9. ^ inkazan.ru (28 August 2012). "Третье место: в Казани открылся второй Циферблат". 
  10. ^ В Нижнем открылось свободное пространство «Циферблат» Archived May 29, 2014, at the Wayback Machine.
  11. ^ "В Ростове-на-Дону открылось новое заведение". 
  12. ^ "Edgestmanchester". www.ziferblat.co.uk. Retrieved 2016-10-03. 
  13. ^ Johns, Marcus; Spargo, Charlie (17 February 2015). "Ziferblat". The Mancunion. Retrieved 2016-06-03. 
  14. ^ "Pay-per-minute cafe Ziferblat to open in MediaCityUK". www.manchestersfinest.com. Retrieved 2017-10-25. 
  15. ^ "St Pauls". www.ziferblat.co.uk. Retrieved 2016-10-03. 
  16. ^ "Pay-per-minute cafe opens". BBC News. 15 January 2014. Retrieved 2016-06-03. ]
  17. ^ "Новое место (Киев): Пространство "Циферблат"". 
  18. ^ "Kraj, kjer ne plačaš kave, temveč čas". Planet Siol.net (in Slovenian). October 8, 2014. Retrieved February 11, 2015. 
  19. ^ "Ziferblat Ulaanbaatar website". www.ziferblat.net. Retrieved 2017-04-11. 
  20. ^ Heward, Emily (2 February 2015). "Manchester's First Pay As You Stay Coffee Hangout". manchestereveningnews.co.uk. Retrieved 2017-03-08. 
  21. ^ Willis, Dan (24 November 2016). "Ziferblat Changing Way Business". quaysnews.net. Retrieved 2017-03-08. 
  22. ^ Ahmed, Rohma (27 June 2016). "Lloyds Bank National Business Awards Finalists Announced". nationalbusinessawards.co.uk. Retrieved 2017-03-08. 
  23. ^ Evans, Gethin. "Cafe Life Independent Cafe of the Year Winner". thecafelife.co.uk. Retrieved 2017-03-08. 
  24. ^ Harbison, Niall. "Ziferblat a cross between your nans living room and working at google". lovinmanchester.com. Retrieved 2017-03-08. 
  25. ^ Roue, Lucy (31 October 2016). "Ziferblat to open in Media City". manchestereveningnews.co.uk. Retrieved 2017-03-08. 
  26. ^ Blake, David (2 June 2015). "Are These Manchesters Weirdest Meeting Rooms". manchesterconfidential.co.uk. Retrieved 2017-03-08. 
  27. ^ Parry, Josh (22 May 2016), Ziferblat Cafe Launches Pay Per Minute Meeting Rooms, liverpoolecho.co.uk, retrieved 2017-03-08 
  28. ^ Shaw, Dougal (22 October 2016). "My Shop: '6p a minute' cafe thrives in north of England". bbc.co.uk. Retrieved 2017-03-08. 


External links[edit]