Ziferblat

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Ziferblat
IndustryRestaurants
GenreCoffee house, Social space
Founded2011
HeadquartersUK, Russia, Slovenia, Ukraine
Key people
Ivan Mitin
Number of employees
~170
Websiteziferblat.net
ziferblatuk.co.uk

Ziferblat is an "anti-café" chain where customers pay per minute for the time spent in the venue.[1][2] Decorated in the style of a living room, guests clock in and out at the desk upon entry and are encouraged to treat the space like home, with food and drink being free of charge. Typically, the public "Sitting Room" space includes boardgames, newspapers, Wi-Fi, a mixture of soft and hard furnishings, a piano, a library and craft supplies.[3]

History[edit]

The name Ziferblat is derived from Zifferblatt, meaning "clock face" in Russian and German. The first branch of Ziferblat was founded in 2010[citation needed] and opened in September 2011 in Moscow by Ivan Mitin. Ziferblat's prototype was a common space called Tree House.[4]

Location[edit]

Russia[edit]

In Russia, Ziferblat has branches in Moscow,[5][6] Saint Petersburg,[7] Kazan,[8][9] Nizhny Novgorod,[10] and Rostov-on-Don.[11]

United Kingdom[edit]

In the UK, Ziferblat now has branches in Manchester, and London and plans to open more in other provincial cities across the country. With their community atmosphere and guest driven culture, their model acts as an alternative to a cafe or coworking space.[12] The chain's MediaCityUK branch was closed in January 2019[citation needed] and the Liverpool branch in Albert Dock was closed in March 2017 after the Dock management evicted them over "considerable arrears".[13]. A second Liverpool branch was also closed in October 2018 following an allegation of rent arrears.[14]

Ukraine[edit]

In Ukraine, there is a Ziferblat branch in Kiev.[15]

Slovenia[edit]

Ziferblat has a branch in Ljubljana, Slovenia.[16]

Operation[edit]

Ziferblat is part of the sharing economy.[17] During their first 2 years in the UK, Ziferblat was shortlisted for and won multiple awards including the Innovation Award at the Cafe Life Awards, one of the Innovation100 in Greater Manchester[18] and New Business of The Year in the National Business Awards (shortlist).[19][20]

The public sitting room space acts as an alternative to working from home on a flexible basis, by the minute. Discounted monthly memberships are available, however many "Ziferblatters" choose to drop in as and when they desire. Popular among freelance workers, professionals and creatives, Ziferblat offers a day cap that allows workers to pay for 4 hours and stay for the whole day. Ziferblat has been used as a key example of how modern working patterns are changing in the United Kingdom, particularly in urban areas.[21][22]

Each branch has a variety of creative spaces businesses can rent for meetings or activities which would have been typically held in a hotel or a conference centre. Some of the Ziferblat meeting room styles include a primary school classroom, a chintzy vintage dining room and other quirky themes. The pay per minute rate includes all technical equipment, Wi-Fi and unlimited Zifer-kitchen treats. This new approach to working has proven incredibly popular with SMEs, charities, public sector organisations and global companies.[23][24][25]

See also[edit]

References[edit]

  1. ^ Smith, Oliver (9 January 2014). "Pay-per-minute cafe opens in London". telegraph.co.uk. Retrieved 2014-02-02.
  2. ^ Baker, Vicky (8 January 2014). "London's first pay-per-minute cafe: will the idea catch on?". theguardian.com. Retrieved 2014-02-02.
  3. ^ Reid, Rebecca (27 October 2016). "Introducing the 6p a minute cafe". metro.co.uk. Retrieved 2017-03-08.
  4. ^ Илья Варламов: «Дом на дереве»: место для нормальных хипстеров Archived October 14, 2014, at the Wayback Machine
  5. ^ "Новое место: "Циферблат" на Пушкинской".
  6. ^ "«Такие дела – 2011» Иван Митин".
  7. ^ "Новое место: "Циферблат" в Пассаже".
  8. ^ inkazan.ru (27 February 2012). "В Казани открылось свободное пространство "Циферблат"".
  9. ^ inkazan.ru (28 August 2012). "Третье место: в Казани открылся второй Циферблат".
  10. ^ В Нижнем открылось свободное пространство «Циферблат» Archived May 29, 2014, at the Wayback Machine
  11. ^ "В Ростове-на-Дону открылось новое заведение".
  12. ^ Heward, Emily (2 February 2015). "Manchester's First Pay As You Stay Coffee Hangout". manchestereveningnews.co.uk. Retrieved 2017-03-08.
  13. ^ Murphy, Catherine (1 March 2017). "Pay-per-minute cafe Ziferblat claim they were forced out of Albert Dock". liverpoolecho. Retrieved 28 June 2018.
  14. ^ Houghton, Alistair (1 October 2018). "'Pay by the minute' cafe Ziferblat shuts down in rent row". Liverpool Echo. Retrieved 14 April 2019.
  15. ^ "Новое место (Киев): Пространство "Циферблат"".
  16. ^ "Kraj, kjer ne plačaš kave, temveč čas". Planet Siol.net (in Slovenian). October 8, 2014. Retrieved February 11, 2015.
  17. ^ Willis, Dan (24 November 2016). "Ziferblat Changing Way Business". quaysnews.net. Retrieved 2017-03-08.
  18. ^ https://www.businessgrowthhub.com/news/2018/02/innovation100-launch
  19. ^ Ahmed, Rohma (27 June 2016). "Lloyds Bank National Business Awards Finalists Announced". nationalbusinessawards.co.uk. Retrieved 2017-03-08.
  20. ^ Evans, Gethin. "Cafe Life Independent Cafe of the Year Winner". thecafelife.co.uk. Retrieved 2017-03-08.
  21. ^ Harbison, Niall. "Ziferblat a cross between your nans living room and working at google". lovinmanchester.com. Retrieved 2017-03-08.
  22. ^ Roue, Lucy (31 October 2016). "Ziferblat to open in Media City". manchestereveningnews.co.uk. Retrieved 2017-03-08.
  23. ^ Blake, David (2 June 2015). "Are These Manchesters Weirdest Meeting Rooms". manchesterconfidential.co.uk. Retrieved 2017-03-08.
  24. ^ Parry, Josh (22 May 2016), Ziferblat Cafe Launches Pay Per Minute Meeting Rooms, liverpoolecho.co.uk, retrieved 2017-03-08
  25. ^ Shaw, Dougal (22 October 2016). "My Shop: '6p a minute' cafe thrives in north of England". bbc.co.uk. Retrieved 2017-03-08.

External links[edit]