Livingly Media

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Livingly Media
Formerly called
Zimbio, Inc.
Digital media
Founded 2006
Founders Tony Mamone
Danny Khatib
Headquarters San Carlos, California, United States

Livingly Media, formerly known as Zimbio, Inc., is a San Carlos, California, USA-based digital media company that publishes three lifestyle sites for desktop and mobile audiences. All sites include articles, photography and video, and reach a combined audience of over 20 million monthly readers.[1] Zimbio covers entertainment news; StyleBistro covers fashion, beauty and style; and Lonny covers home design. Each site’s audience is measured by comScore and Quantcast.

Tony Mamone and Danny Khatib founded the company in 2006 as Zimbio, Inc. The company changed its name to Livingly Media in August 2012, shortly after acquiring Lonny Magazine. The management team consists of Tony Mamone as CEO, Danny Khatib as COO, Erica Carter as VP of Finance, Nicole Amico as VP of Sales, and Bruce Martin as Chief Technology Officer. The company, which was venture-backed by Menlo Ventures, Great Oaks Capital, and Draper Richards, and was acquired by, a subsidiary of Axel Springer, in 2015.[2][3]


In May 2006, the company launched its first website, which focused on entertainment news including movies, music, TV and celebrities.

In July 2010, the company launched to focus on fashion and beauty - including what celebrities are wearing, trends and products.

In 2012, the company purchased Lonny Magazine. The terms of the deal were not disclosed.[4] It was redesigned and launched as in November 2012. Irene Edwards joined as Executive Editor in March 2013.[5]

In February 2015, the company announced that it was being acquired by the Axel Springer-owned Aufeminin Group.

Other Platforms[edit]

In April 2011, Livingly released an iPad application titled Celebrity Pictures, which allows users to access a large library of celebrity photos.[6] In October 2012, Livingly released an iPad application for Lonny in the iTunes Newsstand.[7]

All of Livingly’s websites have mobile versions. As of August 2013, Livingly had over 8.7 million monthly mobile readers, according to Quantcast.[8]

Board Members[edit]

  • Marie-Laure Sauty de Chalon,
  • Christophe Decker,
  • Tony Mamone, CEO and Co-founder
  • Danny Khatib, COO and Co-founder

Financing History[edit]

Series A, August 2007 - $6.8 Million[9]

Series B, May 2012 - $8.9 Million[10]


  • San Carlos, California - 900 Industrial Highway
  • New York, NY - 41 East 11th St


External links[edit]