Livingly Media

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Livingly Media
Formerly called
Zimbio, Inc.
Digital media
Founded 2006
Founders Tony Mamone
Danny Khatib
Headquarters Redwood City, California, United States
Owner aufeminin
Axel Springer

Livingly Media, formerly known as Zimbio, Inc., is a Redwood City, California, USA-based digital media company that publishes four lifestyle sites for women. The four sites publish original articles, high resolution photography, social videos, and games, and reach a combined audience of over 25 million global monthly readers.[1] Zimbio covers entertainment news; StyleBistro covers fashion, beauty and style; Livingly covers women's lifestyle; and Lonny covers home design. Each site’s audience is measured by comScore and Quantcast.

Tony Mamone and Danny Khatib founded the company in 2006 as Zimbio, Inc. The company changed its name to Livingly Media in August 2012, shortly after acquiring Lonny Magazine. The management team consists of Erica Carter as CEO, Christophe Decker as COO, Jill Slattery as Editor-in-Chief, and Bruce Martin as Chief Technology Officer. The company, which was venture-backed by Menlo Ventures, Great Oaks Capital, and Draper Richards, and was acquired by, a subsidiary of Axel Springer, in 2015.[2][3]


In May 2006, the company launched its first website, which focused on entertainment news including movies, music, TV and celebrities.

In July 2010, the company launched to focus on fashion and beauty - including what celebrities are wearing, trends and products.

In 2012, the company purchased Lonny Magazine. The terms of the deal were not disclosed.[4] It was redesigned and launched as in November 2012. Irene Edwards joined as Executive Editor in March 2013.[5]

In February 2015, the company announced that it was being acquired by the Axel Springer-owned Aufeminin Group.

In July 2015, the company launched, a lifestyle website for women.

Other Platforms[edit]

All of Livingly’s websites have mobile versions. As of February 2017, Livingly had over 26.1 million monthly readers, of which 9.2 million accessed the sites via mobile devices, according to Quantcast.[6]

Board Members[edit]

Financing History[edit]

Series A, August 2007 - $6.8 Million[7]

Series B, May 2012 - $8.9 Million[8]


  • 101 Redwood Shores Pkwy Suite 150, Redwood City, CA 94065


External links[edit]