Zindagi (TV channel)

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Zindagi TV
Zee Zindagi Logo
Launched June 23, 2014; 3 years ago (2014-06-23)[1]
Closed July 1, 2017; 3 months ago (2017-07-01)[2] (Television Closure)
Owned by Zee Entertainment Enterprises (ZEEL)[3]
Picture format 576i (4:3) (SDTV)
Slogan Yeh Lamha Hi Hai Zindagi
(This moment is 'life')
Country India
Language Hindi
Sister channel(s) &TV
Zee TV
(For full list see, list of channels owned by ZEEL)
Website Official website
Airtel Digital TV (India) Channel 123 (SD)
Dish TV (India) Channel 103 (SD)
Reliance Digital TV (India) Channel 213 (SD)
Tata Sky (India) Channel 164 (SD)
Videocon d2h (India) Channel 116 (SD)
Dish Home (Nepal) Channel 212 (SD)
NayaTel HD (Pakistan)

Channel 166 (SD)

AMBC Digital (Kolkata, India) Channel 212 (SD)
Hathway Digital (Kolkata, India) Channel 11 (SD)
Manthan Digital (Kolkata, India) Channel 410 (SD) [4]
Siti Cable (Kolkata, India) Channel 117 (SD)

Zindagi (also known as Zindagi TV) was a popular Indian general entertainment television channel, owned by the Zee Entertainment Enterprises (ZEEL).[5] It also promoted itself as a channel broadcasting short-run programming and as India's new Hindi entertainment channel, rather than on-going, indefinite serials.[6] It has syndicated content from various countries including Brazil, Pakistan, South Korea, Turkey and Ukraine.[7][8][9][10][11] Launched on 23 June 2014, ZEEL invested 100 crores to launch the network.[12]

Its syndicated Pakistani telenovela, Aunn Zara, premiered on 23 June 2014, the day the channel was launched and ended its run on Zindagi on 12 July 2014,[13] thus, making Zindagi the first Hindi general entertainment channel in India, to end a show in 20 days.[14] In early-May 2015, Zindagi for the first time in its history launched two lifestyle shows of American origin, dubbed in Hindi. They were Simply Beautiful, a health and beauty tips show hosted by Roni Proter, and Nirmala's Spice World, a cookery show hosted by Chef Nirmala Narine.[15] The channel also launched its first original Indian production, Shukriya, a reality show, in early-August 2015. Shukriya provides a platform to common people to come on television, share their personal stories, and say 'thank you' to their dear and loved ones.[16][17][18][19] Zindagi also formed a partnership with BIG FM 92.7 for seven weeks, starting on 27 July 2015 (nearly two weeks before Shukriya's launch), to promote Shukriya through the radio using various methods, programmes, and special segments. This promotion on BIG FM spanned across its 24 radio stations based in various cities of India.[20]

Following the 2016 Uri terror attack, Zindagi removed all Pakistani shows from their line up. [21][22]

Zindagi became a digital only channel starting from July 1, 2017, with the content becoming accessible only on OZEE app.. [2]


See also[edit]


  1. ^ "ZEEL to launch Hindi GEC 'Zindagi' with content produced overseas". afaqs news. 19 May 2014. 
  2. ^ a b "Zee to shutdown Zindagi from 1st July and to move the content to VoD platform OZEE". The Hindu Business Line. June 2, 2017. 
  3. ^ "Zee Entertainment to launch Hindi channel Zindagi: Punit Goenka". Live mint. 19 May 2014. 
  4. ^ Availability on DTH and Cable
  5. ^ "New Hindi channel Zindagi". Zee News. 19 May 2014. 
  6. ^ "Bye-bye unending television dramas, welcome Zindagi". Times of India. 1 July 2014. Retrieved 14 July 2014. 
  7. ^ "5 reasons that make Zee's new channel 'Zindagi' a must-watch". dnaindia. 20 June 2014. Retrieved 14 July 2014. 
  8. ^ Srivastava, Priyanka (4 June 2014). "Pakistani TV shows to be back on Indian small screen". India Today. Retrieved 14 July 2014. 
  9. ^ Das, R. Krishna (17 June 2014). "Zindagi to launch new shows from the Muslim World". Business Standard. Retrieved 9 July 2014. 
  10. ^ "Zee eyes bigger GEC market share with new channel 'Zindagi'". dna. DNA India. May 19, 2014. 
  11. ^ "Zindagi channel announces ‘Total Dreamer’ - its FIRST show from Brazil". DNA. March 20, 2017. 
  12. ^ Chatterjee, Purvita (21 May 2014). "Zee Entertainment earmarks 100 crores for new channel". The Hindu. 
  13. ^ "'Aunn Zara', Zindagi's refreshing love story draws for a season closure today". dnaindia. Retrieved 14 July 2014. 
  14. ^ "Zindagi: New TV channel keeps its promise of new shows every month". Times of India. 13 July 2014. Retrieved 14 July 2014. 
  15. ^ "Zindagi opens afternoon band with new shows". afaqs!. 1 May 2015. Retrieved 10 August 2015. 
  16. ^ IANS (19 July 2015). "Indian production on Zindagi channel soon". The Times of India. Retrieved 10 August 2015. 
  17. ^ "Zindagi Launches Non-fiction Show 'Shukriya' on Gratitude". India West. 5 August 2015. Retrieved 10 August 2015. 
  18. ^ "Zindagi forays into original non-fiction programming with 'Shukriya'". indiantelevision.com. 5 August 2015. Retrieved 10 August 2015. 
  19. ^ "TV show Shukriya explores uncommon relations of common people". Hindustan Times. 7 August 2015. Retrieved 10 August 2015. 
  20. ^ "Zindagi Partners with BIG FM to Give its Listeners a Unique 'Shukriya' Experience". 30 July 2015. Retrieved 10 August 2015. 
  21. ^ "Zee channel Zindagi removes Pakistan shows, announces new line-up starting October 3!". India Today. September 29, 2016. 
  22. ^ "New Line Up On Zindagi has no Pakistani serials". Indian Express. September 29, 2016.