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Zip was a Canadian discount airline headquartered in Hangar 101 at Calgary International Airport, Calgary, Alberta. It was launched by [1 ] Air Canada as a no-frills subsidiary in September 2002. It operated a fleet of 12 Boeing 737 aircraft, each painted in a bright, neon colour ( blue, fuchsia, green, and orange) with a single class of service. The subsidiary was headed by former WestJet CEO, Steve Smith. [2 ]
As a direct competition to Canada's leading
low-cost carrier WestJet, Zip flew mostly between the western cities of Abbotsford, Calgary, Edmonton, Vancouver, Saskatoon, Regina and Winnipeg.
Zip ceased operations in September 2004 when Air Canada resumed a full schedule on its western routes.
Branding [ edit ]
Zip was known for branding its advertising with 3 character words. Among them, "yuk" was printed on the air sickness bags, "bag" was printed on the personal baggage tags, and "yum" was printed on the napkins distributed with beverages on board. Large print advertisements were erected in many cities, which simply said "fly" and the company's website below, 4321zip.com. Today, the website redirects to the official Air Canada website, along with other subsidiaries' websites.
Air Canada Zip Fleet
Boeing 737-200 12
retired after 2004
See also [ edit ]
References [ edit ]
^ "Directory:World airlines." . 1-7 April 2003. " Flight International "Zhejiang Airlines" p. 98. "Hangar 101, 8050 22 Street North East, Calgary, Alberta, T2E 7H6, Canada"
^ Pigg, Susan. " Zip, WestJet in fare war that could hurt them both ; Move follows competition bureau ruling Battle could intensify when Zip flies eastward." . January 22, 2003. Business C01. Retrieved on September 30, 2009. Toronto Star
^ "Air Canada's Zip shut down". January 10th, 2014. CBC Canada.
External links [ edit ]