Zone of possible agreement

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The term zone of possible agreement (ZOPA), or bargaining range,[1] describes the intellectual zone in sales and negotiations between two parties where the respective minimum targets of the parties overlap. Where no such overlap is given, in other words where there is no rational agreement possibility, the inverse notion of NOPA (no possible agreement) applies. Where there is a ZOPA, an agreement within is rational for both sides. Outside the zone no amount of negotiation should yield an agreement.

ZOPA graphic
Zone of Possible Agreement shown graphically

An understanding of the ZOPA is critical for a successful negotiation,[1] as the analysis of the ZOPA allows to make statements on the negotiation success of the respective parties. To determine whether there is a ZOPA both parties must explore each other's interests and values. This should be done early in the negotiation and be adjusted as more information is learned. Essential is also the ZOPA’s size. Where a broad ZOPA is given, the parties might use strategies and tactics to influence the distribution within the ZOPA. Where the parties have a small ZOPA, the difficulty lies in finding agreeable terms.

Identifying a ZOPA[edit]

To determine whether there is a positive bargaining zone each party must understand their bottom line or worst case price. For example, Paul is selling his car and refuses to sell it for less than $5,000 (his worst case price). Sarah is interested and negotiates with Paul. If she offers him anything higher than $5,000 there is a positive bargaining zone, if she is unwilling to pay more than $4,500 there is a negative bargaining zone.

A ZOPA exists if there is an overlap between each party's reservation price (bottom line). A negative bargaining zone is when there is no overlap. With a negative bargaining zone both parties may (and should) walk away.

Overcoming a negative bargaining zone[edit]

NOZOPA graphic
A negative bargaining zone shown graphically

A negative bargaining zone may be overcome by "enlarging the pie". In integrative negotiations when dealing with a variety of issues and interests, parties that combine interests to create value reach a far more rewarding agreement. Behind every position there are usually more common interests than conflicting ones.[2]

In the example above Sarah is unwilling to pay more than $4,500 and Paul won't accept anything less than $5,000. However, Sarah may be willing throw in some skis she received as a gift but never used. Paul, who was going to use some of the car money to buy some skis, agrees. Paul accepted less than his bottom line because value was added to the negotiation. Both parties "win".

A negotiator should always start considering both parties' ZOPA at the earliest stage of his or her preparations and constantly refine and adjust these figures as the process proceeds. For every interest there often exists several possible solutions that could satisfy it.[2]

See also[edit]

References[edit]

  1. ^ a b Spangler, Brad (June 2003). "Zone of possible agreement (ZOPA)". beyondintractability.org. Conflict Information Consortium, University of Colorado, Boulder. Retrieved 3 December 2016.
  2. ^ a b Fisher, Roger; Ury, William; Patton, Bruce (2011) [1981]. Getting to yes: negotiating agreement without giving in (3rd ed.). New York: Penguin Books. ISBN 9780143118756. OCLC 609540048.

Further reading[edit]

  • Jung, Stefanie; Krebs, Peter (2019). "The Essentials of Contract Negotiation". doi:10.1007/978-3-030-12866-1.
  • Lewicki, Roy J.; Barry, Bruce; Saunders, David M. (2015) [1985]. "Zone of potential agreement". Negotiation (7th ed.). New York: McGraw-Hill Education. ISBN 9780078029448. OCLC 855263771.
  • Thompson, Leigh L. (2015) [1998]. "The bargaining zone". The mind and heart of the negotiator (6th ed.). Boston: Pearson. ISBN 9780133571776. OCLC 871228524.