ZoomInfo

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Zoom Information Inc.
Private
IndustrySoftware as a Service
PredecessorDiscoverOrg
Founded2000
FounderYonatan Stern + Henry Schuck
Headquarters,
United States
Key people
  • Henry Schuck (CEO)
  • Cameron Hyzer (CFO)
  • Chris Hays (COO)
Revenue$ 350 million (2019) [1]
Number of employees
2,000 [2]
SubsidiariesNeverBounce[3], Datanyze[4]
Websitezoominfo.com

ZoomInfo is an American subscription-based software as a service (SaaS) company based in Waltham, Massachusetts that sells access to its database of information about business people and companies to sales, marketing and recruiting professionals. The company was originally established in 2000 as Eliyon Technologies by founder Yonatan Stern. After its acquisition by DiscoverOrg, its current CEO is Henry Schuck.[5][6]

Overview[edit]

Zoom Information Inc. (ZoomInfo) was founded by Yonatan Stern in 2000 as Eliyon Technologies.[7] In 2017, ZoomInfo received a private equity investment from Great Hill Partners, a Boston-based private equity firm, of $240 million.[8] In September 2018, ZoomInfo acquired Datanyze a technographics data provider and platform.[9] In 2019, it was acquired by DiscoverOrg, for an undisclosed amount.

Business model[edit]

Zoominfo is a sales and marketing intelligence company. In Zoominfo's original business model, it sold access to its database of information about business people; its initial customers were human resources professionals, and people interested in targeting ads to business people and tracking their responses.[10] In 2005 it said had information on about 25 million people and 1.5 million companies;[11] by 2007 it said it had information on about 40 million people.[10]

Zoominfo acquired and maintains its database by copying data from the internet using a proprietary web crawler called NextGenSearchBot,[12] analyzing the copied data to extract information, and storing the information in a database.[13]

Competition[edit]

Zoominfo's competitors are sites such as LinkedIn, Owler, InsideView, LeadGenius, and Hoovers.[14][15][16]

Private equity acquisition[edit]

In August 2017 Great Hill Partners, a private equity firm, acquired ZoomInfo for $240 million in cash.[17]

DiscoverOrg acquisition[edit]

In February 2019, DiscoverOrg announced that it had acquired ZoomInfo for $500 million+ .[18] As part of the acquisition DiscoverOrg's CEO Henry Schuck, CFO Cameron Hyzer, and Chief Revenue Officer Chris Hays took on the same roles at the combined entity. On September 10, 2019, ZoomInfo was rebranded to ZoomInfo powered by DiscoverOrg.[19]

See also[edit]

References[edit]

  1. ^ "DiscoverOrg rebrands as ZoomInfo". MediaPost. 11 September 2019.
  2. ^ "Marketing tech firm ZoomInfo acquired by rival DiscoverOrg". Boston Business Journal. 15 May 2019.
  3. ^ "DiscoverOrg Acquires NeverBounce". DiscoverOrg. 5 March 2019.
  4. ^ "ZoomInfo's Acquisition of Datanyze Enables Real-Time Delivery of Technographic Data". Business Wire. 26 September 2018.
  5. ^ "DiscoverOrg acquires ZoomInfo to strengthen sales and marketing contact database offering". GeekWire. February 5, 2019. Retrieved April 8, 2019.
  6. ^ "Henry Schuck - Business Profile". ZoomInfo. August 27, 2019. Retrieved August 27, 2019.
  7. ^ Bloomberg. ZoomInfo Bloomberg profile Page accessed March 3, 2016
  8. ^ Sawers, Paul (August 17, 2017). "B2B data platform ZoomInfo was acquired by private equity firm Great Hill Partners for $240 million". VentureBeat. Retrieved October 4, 2018.
  9. ^ "ZoomInfo Looks To Strengthen Contact Database With Datanyze Acquisition". DemandGenReport. September 26, 2018. Retrieved 25 April 2019.
  10. ^ a b Roush, Wade (2007-06-02). "ZoomInfo Charts New World of Ads Based on "Business Demographics"". xconomy.com.
  11. ^ "ZoomInfo -Meta People Search Engine". Search Engine Journal. 2005. Retrieved 2010-06-02.
  12. ^ InternetOfficer.com ZoomInfo information page accessed March 3, 2016
  13. ^ Zaino, Jennifer (Dec 4, 2008). "ZoomInfo Zooms Marketers to Prospects". SemanticWeb.com.
  14. ^ Dave McClintock for The Entrepreneur. May 23, 2011. When You're Hungry for Sales, Consider These Lead-Gen Tools
  15. ^ "ZoomInfo - Crunchbase".
  16. ^ G2 Crowd. ZoomInfo Alternatives and Competitors Page accessed March 3, 2016
  17. ^ "B2B data platform ZoomInfo was acquired by private equity firm Great Hill Partners for $240 million". VentureBeat. 2017-08-17. Retrieved 2018-06-21.
  18. ^ "DiscoverOrg acquires ZoomInfo to strengthen sales and marketing contact database offering". GeekWire. 2019-02-05. Retrieved 2019-06-28.
  19. ^ "DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success". finance.yahoo.com. Retrieved 2019-09-10.

External links[edit]